Cover Image
市場調查報告書

土耳其的糖果零食市場趨勢與發展

Market Focus: Trends and Developments in the Confectionery Sector in Turkey

出版商 Canadean 商品編碼 320502
出版日期 內容資訊 英文 36 Pages
訂單完成後即時交付
價格
Back to Top
土耳其的糖果零食市場趨勢與發展 Market Focus: Trends and Developments in the Confectionery Sector in Turkey
出版日期: 2014年08月31日 內容資訊: 英文 36 Pages
簡介

土耳其的糖果零食類的消費量,強烈受到所謂都市化的發展和商品開發的影響。從企業方面來看,土耳其在低成本生產和戰略地位方面是有魅力的市場。觀測消費者的消費行動,便可知「物有所值感」、「嗜好」成為糖果零食消費主要的推動因素,不過,「享受、娛樂」、「個人的空間和時間」等因素的影響力也很強。巧克力消費量的增加,預期將帶給今後的包裝需求變化。

本報告提供土耳其的糖果零食市場現狀與趨勢相關分析、整體市場結構和背景情況、各部門的市場規模、消費者喜好的趨勢、流通結構、相關產業(包裝產業)的關聯性、今後的市場發展的方向性等調查資料、考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析
  • 概要:消費習慣

各部門分析

  • 整體市場規模分析(以金額/數量為準)
  • 各類別的市場規模分析(以金額/數量為準)
  • 市場佔有率分析

消費者概要

  • 主要的趨勢

流通相關考察

  • 大間零售產業業者
  • 主要的流通格式:各類別

包裝相關考察

  • 主要的包裝材料、種類
  • 主要的包裝用封蓋/外包裝

主要企業與其市場佔有率

資料附表及調查手法概要

目錄
Product Code: CS1568MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

  • Urbanization and product innovations will influence consumption of Confectionery products in Turkey
  • Companies can leverage low cost of production and Turkey's strategic location
  • Indulgence and the search for Better Value for Money are driving consumption in the Confectionery market
  • Fun and Enjoyment and Personal Space and Time are other trends influencing consumption behavior in the Confectionery market
  • Rising consumption of Chocolate will drive changes in packaging demand by 2018

The Chocolate category will continue to hold the largest share of the Turkish Confectionery market. Turkey is one of the fastest-growing countries among emerging economies and is the sixteenth largest economy globally. With a large young population base and rising disposable income, the consumption of Confectionery products is increasing in Turkey.

Reasons To Buy

This overview of the consumer and market dynamics of the Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - consumption habits

Sector Analysis

  • Overall value - volume analysis
  • Value - volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Distribution Insight

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading Players With Market Share

Data Appendix and Summary Methodology

Back to Top