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市場調查報告書

消費者、市場趨勢的考察:美國的護膚用品市場的情況

Consumer and Market Insights: the Skincare Market in the US

出版商 Canadean 商品編碼 317995
出版日期 內容資訊 英文 99 Pages
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消費者、市場趨勢的考察:美國的護膚用品市場的情況 Consumer and Market Insights: the Skincare Market in the US
出版日期: 2014年10月30日 內容資訊: 英文 99 Pages
簡介

美國的護膚用品市場上,美容目的(獲得希望的形象)成為主要的推動因素。還有考慮當作日常性的消耗品,「物有所值感」也成為重要的因素。近幾年,尋求合乎年齡需求的商品(青年層為粉刺對策,熟年層是抗老化成分,老年層是乾燥皮膚對策)的趨勢變強。由於一邊工作一邊處理家務和育兒的女性也增加了,當作紓解壓力手段的需求也高漲。

本報告提供美國的護膚用品市場結構和最新趨勢、消費者的想法、行動趨勢、今後的市場趨勢預測等相關分析、消費者的人口、年齡結構、及各人口族群的市場行動的特性、各類別、品牌、包裝方式的市場趨勢(過去、今後5年份)、主要市場影響要素的影響度、今後的市場方向性、主要企業的商品開發案例等調查評估。

目錄

  • 簡介
  • 市場概況
  • 零售業者與包裝
  • 各人口階層(世代)的消費模式
  • 消費者趨勢分析
  • 商品開發的案例
  • 應採取行動
  • 附錄
目錄
Product Code: CT0030IS

Summary

Consumer and Market Insights: Skincare Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The primary trend influencing Skincare consumption in the US is beauty, highlighting that US consumers are mainly adopting Skincare routines in order to achieve their desired image
  • As Skincare is considered an essential daily wear item for many US consumers, Better Value for Money is an important trend in the market, with consumers seeking value both in the lowest price products and in those offering some form of added value
  • US consumers are increasingly seeking Skincare products that suit their age-specific needs; this includes younger consumers seeking products to combat acne, maturing consumers looking for anti-aging ingredients, and older consumers seeking products that soothe their dry skin
  • US women look to Skincare consumption to provide them with escapism from daily stresses; as increasing numbers of women work alongside running a household and looking after children, many are using their Skincare consumption to take some time out for themselves

Consumer and Market Insights: Skincare Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Skincare, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes over 2008-2018 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Skincare consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and US-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Skincare consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Skincare sector. Category, brand and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Introduction
  • Market overview
  • Retailer and packaging
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Actions
  • Appendix
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