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市場調查報告書

FMCG(日用品)產業上消費者的新的趨勢和今後的影響度

Emerging Consumer Trends and their Future Impact on FMCG Industry

出版商 Canadean 商品編碼 317993
出版日期 內容資訊 英文 41 Pages
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FMCG(日用品)產業上消費者的新的趨勢和今後的影響度 Emerging Consumer Trends and their Future Impact on FMCG Industry
出版日期: 2014年10月30日 內容資訊: 英文 41 Pages
簡介

全球日用品(FMCG)市場上,今後最重視健康與便利性的趨勢增強。還有各企業進行永續發展的原料採購和廢棄物的削減,提高自家公司產品結構的倫理方面、環境方面的適合性。還有對提高產品品質的可靠性的努力也將擴大。各地區中,尤其是亞太地區的企業,日益關注在健康方面的問題應對。

本報告提供全球FMCG(日用品)市場上的近幾年消費者趨勢、企業行動的主要特徵和今後預測相關分析、消費者特別關心的點,及企業方面強化支援的點、今後的企業策略、行動預測等調查評估

目錄

  • 簡介
  • 對消費者趨勢的企業方面的想法
  • FMCG市場趨勢和重要性:消費者、企業、產業觀點的考察
  • 今後的企業策略、計劃分析:獲得消費者的方式相關考察
目錄
Product Code: CS4245PR

Summary

"Emerging Consumer Trends and their Future Impact on FMCG Industry" is a new report by Canadean that globally analyzes the prominence of key trends for consumer behavior, organization business strategy, and industry dynamics over the next three years. This report also examines executive opinions about the steps or activities planned by organizations over the next three years to improve customer satisfaction and convenience, increase environment friendliness and ethical quotient, enhance personalization and customization, and improve the premium credential of the product.

Key Findings

  • Convenience and health will be significant consumer trends over the next three years
  • Health, naturalness and simplicity, and convenience will play an important role in shaping the industry over the next three years
  • Organizations are adopting sustainable sourcing and minimizing pollution to make their product portfolio more ethical and environment friendly over the next three years
  • Organizations are planning to enhance quality assurance levels and improve the premium credentials of products over the next three years
  • The highest percentage of executives who operate in Asia-Pacific consider heart health as a significant health issue for their organization

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global FMCG industry executives. The report examines the potential impact of specific trends on consumers, organizations, and the industry over the next three years. Furthermore, the report highlights the activities planned by organizations to simplify consumer choices, increase convenience by product packaging techniques, and enhance product image. Moreover, this report provides information about prominent health issues from an organization's perspective and the steps taken to make their product portfolio more ethical and environmentally friendly over the next three years.

In particular, it provides an in-depth analysis of the following:

  • Steps to help consumers avoid selection dilemma: it identifies activities undertaken by organizations to make the choices easier for consumers who intend to avoid a trade-off between health and indulgence
  • The significance of health as a trend from a consumer, organization, and industry point of view: anticipates the impact of health on consumer behavior, organization business strategy, and industry dynamics over the next three years
  • Health issues: examines significant health issues from an organization's perspective
  • The significance of convenience as a trend from a consumer, organization, and industry point of view: anticipates the impact of convenience on consumer behavior, organization business strategy, and industry dynamics over the next three years
  • The significance of naturalness and simplicity as a trend from a consumer, organization, and industry point of view: anticipates the impact of naturalness and simplicity on consumer behavior, organization business strategy, and industry dynamics over the next three years
  • Focus on product packaging: identifies steps taken by organizations to make products more convenient through product packaging
  • Steps to improve the premium credential of the product over the next three years: identifies activities preferred by organizations over the next three years to enhance product image
  • Organizations' preferred approaches to enhance the ethical quotient and environment friendliness of a product range: identifies steps taken by organizations to make their product portfolio more ethical and environmentally friendly over the next three years

Reasons To Buy

  • The report provides information about significant trends from a consumer, organization, and industry perspective over the next three years. This will allow organizations to make an effective business strategy
  • The report helps readers to make business decisions by examining health issues, which are important from an organization's point of view
  • Organizations will be provided information about the activities undertaken to improve the premium credential of the product over the next three years
  • The report highlights activities planned by organizations over the next three years to simplify consumption alternatives for consumers. This will help organizations to assess consumer expectations and enhance product innovation
  • The report identifies organizations' preferred approaches over the next three years towards increasing environment friendliness and enhancing their ethical quotient. This will help organizations to redesign CSR policies and initiatives in a better way

Table of Contents

  • Introduction
  • Business attitudes towards consumer trends
  • Identifying the importance of trends in the FMCG arena from a consumer, organization and industry perspective
  • An analysis of how organizations plan to target consumer trends over the next three years
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