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市場調查報告書

消費者趨勢分析:義大利的化妝品市場上消費者趨勢、行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Make-up Market

出版商 Canadean 商品編碼 316915
出版日期 內容資訊 英文 70 Pages
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消費者趨勢分析:義大利的化妝品市場上消費者趨勢、行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Make-up Market
出版日期: 2014年10月23日 內容資訊: 英文 70 Pages
簡介

義大利的化妝品市場基本是依據消費者想要遮蓋隨年齡增加伴隨的皮膚衰老,這種消費者要求而運作的。為了應對年齡增加的徵兆,混合型商品的需求預計今後將增大。另一方面,由於義大利經濟至今仍停滯,「物有所值感」成為化妝品消費重要的推動因素。反映人口結構,化妝品的消費頻率為高齡者最多,其長期性影響力預期今後將變得更大。

本報告提供義大利的化妝品市場上的消費者趨勢、行動和推動因素相關分析、人口世代(性別、年齡)及各類型產品的消費量趨勢調查、由複數大趨勢尺度的消費行動的影響因素考察。

定義

市場背景情況

各人口階層(世代)的消費模式

消費者趨勢分析

產品開發的案例

建議行動

附錄

目錄
Product Code: CT0018IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Italian Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The Italian Make-up market is primarily driven by consumers' desire to mask age-aligned skin imperfections
  • Italy will see a growing demand for hybrid products to counteract signs of aging
  • Value for money will remain an important motivator of Make-up consumption as the Italian economy will remain weak
  • As a demographic, Older Consumers enjoy the most Make-up occasions in Italy and in the long term this group's influence is set to increase

Understanding Consumer Trends and Drivers of Behavior in the Italian Make-up Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Italian market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for Italy and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Make-up consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Identification of substitutes to Make-up and how these alternatives are performing in the market.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and Italy-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italy's Make-up consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Make-up sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Recommended actions
  • Appendix
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