Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market
|出版日期||內容資訊||英文 71 Pages
|消費者趨勢分析:中國的化妝品市場上消費者趨勢、行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market|
|出版日期: 2014年10月22日||內容資訊: 英文 71 Pages||
Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Make-up consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Make-up sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.