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市場調查報告書

消費者趨勢分析:中國的化妝品市場上消費者趨勢、行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market

出版商 Canadean 商品編碼 316914
出版日期 內容資訊 英文 71 Pages
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消費者趨勢分析:中國的化妝品市場上消費者趨勢、行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market
出版日期: 2014年10月22日 內容資訊: 英文 71 Pages
簡介

中國的化妝品市場基本是依據消費者尋求適合自己年齡層產品的需求而運作的。尋求抗老化功能的熟年層的女性勞工取向商品,今後應將成為市場機會。中國市場產品品質也很重要,那導至喜好現有品牌商品這樣的整體趨勢。還有,有使用提升工作形象用的化妝品的趨勢。另一方面,今後「物有所值感」也會成為化妝品消費重要的推動因素。

本報告提供中國的化妝品市場上的消費者趨勢、行動和推動因素相關分析,人口世代(性別、年齡)及各類型產品的消費量趨勢的調查,由複數大趨勢尺度的消費行動的影響因素考察。

定義

市場背景情況

各人口階層(世代)的消費模式

消費者趨勢分析

產品開發的案例

行動建議

附錄

目錄
Product Code: CT0014IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The Chinese Make-up market is primarily driven by consumers' desire for products that meet their age-related needs; future opportunities exist to target the maturing working generation, who will increasingly look for products with anti-aging benefits
  • Quality is also important in China, which leads to a general preference for products from established brands
  • Consumers use Make-up to enhance their professional image
  • Value for money will remain an important motivator of Make-up consumption

Understanding Consumer Trends and Drivers of Behavior in the Chinese Make-up Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Chinese market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for China and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Make-up consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Identification of substitutes to Make-up and how these alternatives are performing in the market.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and China-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Make-up consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Make-up sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Recommended actions
  • Appendix
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