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市場調查報告書

消費者趨勢分析:印度的化妝品市場上消費者趨勢、行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up Market

出版商 Canadean 商品編碼 315713
出版日期 內容資訊 英文 73 Pages
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消費者趨勢分析:印度的化妝品市場上消費者趨勢、行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up Market
出版日期: 2014年09月30日 內容資訊: 英文 73 Pages
簡介

印度的化妝品市場以各類別詳細觀察,口紅佔最大的市場佔有率,不過市場成長率為指甲用化妝品最高。還有青年人消費者消費頻率最高,不過男性消費者之間化妝品(整裝儀容用品)的需求也提高。男女間女性呈現「消費頻率非常高」的狀態。一般情況下,消費者對購買適合自己的外表、姿容的化妝商品有強烈需求的趨勢。

本報告提供印度的化妝品市場上的消費者趨勢、行動和推動因素相關分析、人口世代(性別、年齡)及各類型產品的消費量趨勢調查,從複數大趨勢的尺度考察消費行動的影響因素

目錄

  • 定義
  • 市場背景情況
  • 各人口階層(世代)的消費模式
  • 消費者趨勢分析
  • 產品開發的案例
  • 行動建議
  • 附錄
目錄
Product Code: CT0013IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Lip Make-up has the largest share of the market by volume, while Nail Make-up is expected to register the fastest growth in the Indian market
  • Younger consumers enjoy the most Make-up occasions in India, while there has been a steady increase in grooming consciousness among men
  • Indian women are 'heavy frequency' consumers of Make-up products
  • Consumers are looking for products with which they can customize their look and stand out

Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Indian market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for India and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Make-up consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Identification of substitutes to Make-up and how these alternatives are performing in the market.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and India-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Make-up consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Make-up sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Recommended actions
  • Appendix
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