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市場調查報告書

消費者趨勢分析:俄羅斯的化妝品市場上消費者趨勢與行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Make-up Market

出版商 Canadean 商品編碼 315601
出版日期 內容資訊 英文 69 Pages
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消費者趨勢分析:俄羅斯的化妝品市場上消費者趨勢與行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Make-up Market
出版日期: 2014年09月30日 內容資訊: 英文 69 Pages
簡介

本報告提供俄羅斯的化妝品市場相關調查分析、市場資料、人口統計消費模式(各類別)、主要的消費者趨勢驗證、有效鎖定消費者需求的新產品開發的革新相關的系統性資訊。

定義

市場情形

人口世代消費模式

消費者趨勢分析

革新範例

建議

附錄

目錄
Product Code: CT0012IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Russian Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Russia's Make-up market is driven by consumers' desire to use age-appropriate products
  • Demand for Make-up that promotes individualism and self-expression is also high
  • Working consumers look for Make-up as a tool to enhance their professional image
  • As a demographic, Older Consumers enjoy the most Make-up occasions in Russia and in the long term this group's influence is set to increase

Understanding Consumer Trends and Drivers of Behavior in the Russian Make-up Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Russian market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for Russia and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Make-up consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Identification of substitutes to Make-up and how these alternatives are performing in the market.
  • Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future.
  • Examples of international and Russian-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russia's Make-up consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Make-up sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Recommended actions
  • Appendix
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