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市場調查報告書

消費者趨勢分析:義大利的香氛市場的消費者趨勢、行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Fragrances Market

出版商 Canadean 商品編碼 314673
出版日期 內容資訊 英文 69 Pages
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消費者趨勢分析:義大利的香氛市場的消費者趨勢、行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Fragrances Market
出版日期: 2014年09月26日 內容資訊: 英文 69 Pages
簡介

義大利的消費者,在香水消費時有重視嗜好的趨勢。特別是女性的情況,可見到以消費香水來當作逃避日常緊張狀態方式的動向。一邊處理家務和育兒一邊工作的女性增加,為這樣擴大需求的要素。還有因應男女分別的新作用、立場的香水需求也很大,譬如職業女性的情況下,持續性高的產品需求變高。

本報告提供義大利的香氛市場上的消費者趨勢、行動和推動因素相關分析、人口世代(性別、年齡)及各類型產品的消費量的趨勢調查、從複數大趨勢的尺度考察消費行動的影響因素。

目錄

  • 定義
  • 市場背景情況
  • 各人口階層(世代)的消費模式
  • 消費者趨勢分析
  • 產品開發的案例
  • 行動建議
  • 附錄
目錄
Product Code: CT0008IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Italy Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Italian consumers are primarily seeking indulgence through their Fragrances consumption, which is supported by the non-essential nature of the category and the increasingly opulent products that are available
  • Italian women look to their Fragrances consumption to provide them with escapism from building daily stresses; as increasing numbers of women work alongside running a household and looking after children, many are using their Fragrances consumption to take some time out for themselves
  • Consumers in Italy are also seeking Fragrances that suit their new gender roles, such as professional scents with longevity for career women

Understanding Consumer Trends and Drivers of Behavior in the Italian Fragrances Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Italian market. The figures showcase the number of times consumers of specific ages and gender consume Fragrances, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for Italy and nine other countries to give a global context
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Fragrances consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future
  • Examples of international and Italy-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Fragrances consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Fragrances sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Recommended actions
  • Appendix
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