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市場調查報告書

越南的啤酒市場分析

Beer Market Insights Vietnam

出版商 Canadean 商品編碼 311658
出版日期 內容資訊 英文 89 Pages
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越南的啤酒市場分析 Beer Market Insights Vietnam
出版日期: 2014年08月31日 內容資訊: 英文 89 Pages
簡介

本報告提供越南的啤酒市場上品牌、流通、包裝的詳細資料與分析,以及主要的啤酒公司簡介等資訊。

第1章 市場情況

  • 市場情況
  • 市場環境
  • 消費者喜好
  • 市售的飲料
  • 法規·課稅
  • 市場參數表
  • 法規·課稅表

第2章 市場背景概要

  • 市場背景概要

第3章 市場更新

  • 市場說明
  • 現在·新興趨勢
  • 預測
  • 進出口
  • 分類
  • 品牌分析
  • 自有品牌/自有品牌生產業者
  • 新產品及其照片
  • 市場結構
  • 啤酒公司
  • 包裝趨勢
  • 流通管道分析
  • 市場價值和價格設定
  • 流通趨勢
  • 啤酒價格表
  • 啤酒資料表

第4章 啤酒公司簡介

  • Hai Phong Brewery
  • Hanoi Brewery (Hanoi Beer Corporation: Habeco)
  • Hue Brewery
  • SABMiller Vietnam
  • Saigon Brewery (Saigon Beer, Alcoholic And Beverage Corporation: Sabeco)
  • San Miguel Brewery
  • South East Asia Brewery
  • Tan Hiep Phat Brewery
  • Thanh Hoa Brewery
  • Vietnam Brewery
  • Sapporo Vietnam Ltd.

調查手法·產品定義

目錄
Product Code: BRMIVN14

Summary

The Beer Market Insight Vietnam report contains detailed brand, distribution and packaging data and analysis across the Vietnamese beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

  • Beer consumption grew 8%
  • Top three brewers hold 64% share
  • Mainstream and super premium gaining share

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

  • Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand

Distribution;

  • Off-premise
  • Off-premise sub channel
  • On-premise
  • On-premise sub channel
  • Price Segmentation

Packaging;

  • Pack Material
  • Pack Type
  • Pack Size

Refillable Indicator

Reasons To Buy

The Market Insight Vietnam report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Vietnamese market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report looks into how the different brewers affect the beer market in Vietnam

Table of Contents

Table of Contents

List of Tables

List of Figures

Data Revisions Summary

Executive Summary

  • Executive Summary

Section 1 - Market Context

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2 - Market Background Briefing

  • Market Background Briefing

Section 3 - Market Update

  • Market Commentary
  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables

Section 4 - Brewer Profiles

  • Brewer Profiles
  • Hai Phong Brewery
  • Hanoi Brewery (Hanoi Beer Corporation: Habeco)
  • Hue Brewery
  • SABMiller Vietnam
  • Saigon Brewery (Saigon Beer, Alcoholic And Beverage Corporation: Sabeco)
  • San Miguel Brewery
  • South East Asia Brewery
  • Tan Hiep Phat Brewery
  • Thanh Hoa Brewery
  • Vietnam Brewery
  • Sapporo Vietnam Ltd.

Methodology and Product Definitions

Map

List of Tables

  • Table 1: Vietnam Population Size and Growth, 1991-2016F
  • Table 2: Asia Population Size and Growth, 2003-2014F
  • Table 3: Vietnam Economic Indicators, 2005-2015F
  • Table 4: Asia Commercial Beverage Consumption - Per Capita, 2003-2014F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 6: Asia Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 7: Taxation Base
  • Table 8: Historical Excise Rates of Beer
  • Table 9: Legal Controls on Beer
  • Table 10: Tax Burden on Beer @ 5% Abv, 2014
  • Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets)
  • Table 12: Beer Key Facts
  • Table 13: Top 10 Beer Brands - Volume, 2011-2013
  • Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
  • Table 15: Licensed Brand Owners and Licensees
  • Table 16: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 17: Trade Margin Build-Up Model
  • Table 18: Selected Consumer Beer Prices: On-Premise, 2012-2014
  • Table 19: Selected Consumer Beer Prices: Off-Premise, 2012-2014
  • Table 20: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
  • Table 21: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 22: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 23: Commercial Beverage Consumption - Million Liters, 2003-2014F
  • Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
  • Table 25: Beer Production/Trade/Consumption 000 HL, 2003-2014F
  • Table 26: Beer Production/Trade/Consumption - Growth, 2003-2014F
  • Table 27: Consumption of FABs and Cider (000 HL), 2003-2014F
  • Table 28: Beer Foreign Trade By Country (Imports), 2010-2014F
  • Table 29: Beer Foreign Trade By Country (Exports), 2010-2014F
  • Table 30: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 31: Beer Consumption by Local Definition, 2010-2014F
  • Table 32: Beer Consumption by Standard Price Segmentation, 2010-2014F
  • Table 33: Beer Consumption by Alcoholic Strength, 2010-2014F
  • Table 34: Beer Consumption by Type, 2010-2014F
  • Table 35: Beer Consumption by Geographic Scope, 2010-2014F
  • Table 36: Beer All Trademarks, 2009-2013
  • Table 37: Beer Brands by Local Definition, 2009-2013
  • Table 38: Beer Brands by Standard Price Segment, 2009-2013
  • Table 39: Beer Brands by Alcoholic Strength, 2009-2013
  • Table 40: Beer Brands by Type, 2009-2013
  • Table 41: Imported Brands by Origin, 2009-2013
  • Table 42: Beer Licensed Brands, 2009-2013
  • Table 43: Beer Trademark Owners, 2009-2013
  • Table 44: Beer Local Operators, 2009-2013
  • Table 45: Beer leading Brewers/Importers, 2009-2013
  • Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
  • Table 47: Beer Distribution: On vs Off Premise, 2010-2014F
  • Table 48: Hai Phong Breweries Capacity (000s HL)
  • Table 49: Hai Phong Brewery Full Brand List
  • Table 50: Habeco Subsidiaries and Associates
  • Table 51: Habeco Breweries Capacity (000s HL)
  • Table 52: Hanoi Brewery Full Brand List
  • Table 53: Hanoi Brewery Brand Volumes 2009-2013
  • Table 54: Hue Breweries Capacity (000s HL)
  • Table 55: Hue Brewery Full Brand List
  • Table 56: Hue Brewery Brand Volumes 2009-2013
  • Table 57: SABMiller Vietnam Breweries Capacity (000s HL)
  • Table 58: SABMiller Vietnam Full Brand List
  • Table 59: Sabeco Subsidiaries
  • Table 60: Sabeco Breweries Capacity (000s HL)
  • Table 61: Saigon Brewery Full Brand List
  • Table 62: Saigon Brewery Brand Volumes 2009-2013
  • Table 63: San Miguel Breweries Capacity (000s HL)
  • Table 64: San Miguel Brewery Full Brand List
  • Table 65: South East Asia Breweries Capacity (000s HL)
  • Table 66: South East Asia Brewery Full Brand List
  • Table 67: Southeast Asia Brewery Brand Volumes 2009-2013
  • Table 68: Tan Hiep Phat Breweries Capacity (000s HL)
  • Table 69: Tan Hiep Brewery Full Brand List
  • Table 70: Thanh Hoa Breweries Capacity (000s HL)
  • Table 71: Thanh Hoa Brewery Full Brand List
  • Table 72: VBL Subsidiaries
  • Table 73: Asia Pacific Breweries Capacity (000s HL)
  • Table 74: Asia Pacific Breweries
  • Table 75: Asia Pacific Breweries Capacity (000s HL)
  • Table 76: Vietnam Brewery Full Brand List
  • Table 77: Sapporo Vietnam Ltd Capacity (000s HL)
  • Table 78: Sapporo Vietnam Full Brand List

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2013
  • Figure 2: Beer Consumption by Pack Material/Type, 2013
  • Figure 3: Beer Distribution by Channel, 2013
  • Figure 4: Beer Consumption by Price Segment, 2013
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