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市場調查報告書

香港的啤酒市場分析

Beer Market Insights Hong Kong

出版商 Canadean 商品編碼 311645
出版日期 內容資訊 英文 77 Pages
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香港的啤酒市場分析 Beer Market Insights Hong Kong
出版日期: 2014年08月30日 內容資訊: 英文 77 Pages
簡介

本報告提供香港的啤酒市場上品牌、流通、包裝的詳細資料與分析,以及主要的啤酒公司簡介等資訊。

第1章 市場情況

  • 市場情況
  • 市場環境
  • 消費者喜好
  • 市售的飲料
  • 法規·課稅
  • 市場參數表
  • 法規·課稅表

第2章 市場背景概要

  • 市場背景概要

第3章 市場更新

  • 市場說明
  • 現在·新興趨勢
  • 預測
  • 進出口
  • 分類
  • 品牌分析
  • 自有品牌/自有品牌生產業者
  • 新產品及其照片
  • 市場結構
  • 啤酒公司
  • 包裝趨勢
  • 流通管道分析
  • 市場價值和價格設定
  • 流通趨勢
  • 啤酒價格表
  • 啤酒資料表

第4章 啤酒公司簡介

  • San Miguel Brewery Hong Kong Ltd
  • Jebsen and Co Ltd
  • Carlsberg Hong Kong Ltd
  • Hong Kong Beer Company Ltd
  • Kingway Brewery Holdings Limited
  • Tsingtao Beer (H.K.) Trading Co Ltd
  • Telford International Company Ltd
  • Heineken Hong Kong Limited
  • Yanjing Beer (Hk) Limited

調查手法·產品定義

目錄
Product Code: BRMIHK14

Summary

The Beer Market Insight Hong Kong report contains detailed brand, distribution and packaging data and analysis across the Hong Kong beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

  • 2013 sees moderate growth
  • Price reductions drive market
  • Unusual weather prevents better growth

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

  • Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand

Distribution;

  • Off-premise
  • Off-premise sub channel
  • On-premise
  • On-premise sub channel
  • Price Segmentation

Packaging;

  • Pack Material
  • Pack Type
  • Pack Size

Refillable Indicator

Reasons To Buy

The Market Insight Hong Kong report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Hong Kong market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances.

Table of Contents

Table of Contents

List of Tables

List of Figures

Data Revisions Summary

Executive Summary

  • Executive Summary

Section 1 - Market Context

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2 - Market Background Briefing

  • Market Background Briefing

Section 3 - Market Update

  • Market Commentary
  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables

Section 4 - Brewer Profiles

  • Brewer Profiles
  • San Miguel Brewery Hong Kong Ltd
  • Jebsen and Co Ltd
  • Carlsberg Hong Kong Ltd
  • Hong Kong Beer Company Ltd
  • Kingway Brewery Holdings Limited
  • Tsingtao Beer (H.K.) Trading Co Ltd
  • Telford International Company Ltd
  • Heineken Hong Kong Limited
  • Yanjing Beer (Hk) Limited

Methodology and Product Definitions

List of Tables

  • Table 1: Hong Kong Population Size and Growth, 1991-2016F
  • Table 2: Population Size and Growth, 2003-2014F
  • Table 3: Hong Kong Economic Indicators, 2005-2015F
  • Table 4: Taxation Base
  • Table 5: Historical Excise Rates of Beer
  • Table 6: Legal Controls on Beer
  • Table 7: Tax Burden on Beer @ 5% Abv, 2013
  • Table 8: Leading Retail Groups for Beer 2009-2013 (number of outlets)
  • Table 9: Beer Key Facts
  • Table 10: Top 10 Beer Brands - Volume, 2011-2013
  • Table 11: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
  • Table 12: Licensed Brand Owners and Licensees
  • Table 13: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 14: Trade Margin Build-Up Model
  • Table 15: Selected Consumer Beer Prices: On-Premise, 2012-2014
  • Table 16: Selected Consumer Beer Prices: Off-Premise, 2012-2014
  • Table 17: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
  • Table 18: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 19: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 20: Commercial Beverage Consumption - Million Liters, 2003-2014F
  • Table 21: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
  • Table 22: Beer Production/Trade/Consumption 000 HL, 2003-2014F
  • Table 23: Beer Production/Trade/Consumption - Growth, 2003-2014F
  • Table 24: Consumption of FABs and Cider (000 HL), 2003-2014F
  • Table 25: Beer Foreign Trade By Country (Imports), 2010-2014F
  • Table 26: Beer Foreign Trade By Country (Exports), 2010-2014F
  • Table 27: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 28: Beer Consumption by Local Definition, 2010-2014F
  • Table 29: Beer Consumption by Standard Price Segmentation, 2010-2014F
  • Table 30: Beer Consumption by Alcoholic Strength, 2010-2014F
  • Table 31: Beer Consumption by Type, 2010-2014F
  • Table 32: Beer Consumption by Geographic Scope, 2010-2014F
  • Table 33: Beer All Trademarks, 2009-2013
  • Table 34: Beer Brands by Local Definition, 2009-2013
  • Table 35: Beer Brands by Standard Price Segment, 2009-2013
  • Table 36: Beer Brands by Alcoholic Strength, 2009-2013
  • Table 37: Beer Brands by Type, 2009-2013
  • Table 38: Imported Brands by Origin, 2009-2013
  • Table 39: Beer Licensed Brands, 2010-2013
  • Table 40: Beer Trademark Owners, 2009-2013
  • Table 41: Beer Local Operators, 2009-2013
  • Table 42: Beer leading Brewers/Importers, 2009-2013
  • Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
  • Table 44: Beer Distribution: On vs Off Premise, 2010-2014F
  • Table 45: Breweries Capacity (000s HL)
  • Table 46: San Miguel Full Brand List
  • Table 47: San Miguel Brewery Hong Kong Brand Volumes 2009-2013
  • Table 48: Jebsen Full Brand List
  • Table 49: Carlsberg Full Brand List
  • Table 50: Hong Kong Beer Company Full Brand List
  • Table 51: HK SAR Brewery Brand Volumes 2009-2013
  • Table 52: Kingway Full Brand List
  • Table 53: Tsingtao Full Brand List
  • Table 54: Telford Full Brand List
  • Table 55: Heineken Full Brand List
  • Table 56: Yanjing Full Brand List

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2013
  • Figure 2: Beer Consumption by Pack Material/Type, 2013
  • Figure 3: Beer Distribution by Channel, 2013
  • Figure 4: Beer Consumption by Price Segment, 2013
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