Cover Image
市場調查報告書

消費者趨勢分析:美國的已調理食品市場上消費者趨勢·行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Prepared Meals Market

出版商 Canadean 商品編碼 310163
出版日期 內容資訊 英文 56 Pages
訂單完成後即時交付
價格
Back to Top
消費者趨勢分析:美國的已調理食品市場上消費者趨勢·行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Prepared Meals Market
出版日期: 2014年08月14日 內容資訊: 英文 56 Pages
簡介

美國的已調理食品市場以55歲以上的消費者為主要消費群。此外,美國的已調理市場無論在金額還是數量方面都是全球最大市場。「想以合理的價錢購買高度便利性的產品」這樣的消費者需求,是主要推動已調理食品市場的主要要因。同時追求「物超所值感」的消費者願望則導致品牌忠誠度低落。

本報告提供美國的已調理食品市場上消費者趨勢·行動及其推動因素相關分析,在調查人口世代(性別·年齡)及各類型產品的消費量趨勢同時,也就複數的大趨勢尺度來考察消費行動的影響要素。

定義

  • 類型的分類和人口結構定義
  • 分析方法的概要
  • 促進食品選擇的9大趨勢與20個次級趨勢

市場概況

  • 忙碌的生活,追求價值及便利性:是美國已調理食品消費的主要推動因素
  • 美國的已調理食品市場:現在達到181億美元的規模,預測今後也將緩慢成長
  • 即食食品佔整體市場的71.6%
  • 美國人的已調理食品消費機會達到111億次,尤其是老年人·男性的消費量最多
  • 美國的已調理食品市場,在數量和金額上都是全球最大規模
  • 美國的已調理食品市場:全球最有潛力的市場之一

人口階層(世代)別消費模式

  • 男性的消費量相對較多
  • 老年人的消費量相對較少
  • 男性的消費頻率比女性高
  • 美國人的已調理食品消費頻率「非常高」

消費者趨勢分析

  • 忙碌的生活和「物超所值感」是推動美國已調理食品市場最大的消費因素
  • 消費者趨勢對消費量的影響:主要市場間比較
  • 生活方式的變化:各年齡層的需求,推動美國人男性消費已調理食品
  • 連續性:活用媒體流通管道(社群媒體等)這個促銷方式相當普及
  • 便利性:忙碌的生活促進已調理食品的需求
  • 道德:美國的已調理食品市場上道德的影響不大
  • 體驗·娛樂:追求「美味餐點」的慾望,形成已調理食品市場
  • 健康和保健:在選擇已調理食品上,健康方面的影響少
  • 個性:消費者將已調理食品視為追求放鬆·「屬於自己的時間」的方式
  • 可靠性:馬肉醜聞之後,產品安全性成為最大的差異化要素
  • 價值:「物超所值感」是推動已調理食品的主要消費因素

產品開發的案例

  • 為了配合消費者需求的擴大,廠商在所有類別都在推動新商品開發
  • 全球各國的新商品形態·方式是美國製造商開發商品的暗示

行動建議

  • 各廠商應該針對都市區的忙碌消費者,提供各種消費機會
  • 各廠商應該更致力開拓老年人市場

附錄

目錄
Product Code: FD0060IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the US Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Consumers aged 55 and over are a key consumer group for Prepared Meals in the US
  • The US Prepared Meals market is the largest by both volume and value
  • The desire for convenient products at affordable prices drives Prepared Meals' consumption in the US
  • The search for Prepared Meals offering better value for money will result in decreasing brand loyalty

Understanding Consumer Trends and Drivers of Behavior in the US Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for the US and nine other countries to give a global context
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Prepared Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
  • Examples of international and US-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of the US Prepared Meals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Prepared Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • Busy Lives, and the search for value and convenience are driving the Prepared Meals market in the US
  • The US Prepared Meals market currently values US$18.1 billion and is forecast to witness marginally higher growth in the next five years
  • Ready Meals dominates the US Prepared Meals market with 71.6% market share of all volume sold
  • There were 11.1 billion Prepared Meals occasions in the US in 2012, with consumption higher among Older Consumers and Males
  • The US is the largest Prepared Meals market in both value and volume terms
  • The US Prepared Meals market is one of the most attractive globally

Demographic cohort consumption patterns

  • Men over-consume Prepared Meals in the US
  • Older Consumers under-consume in the US Prepared Meals market
  • Men's consumption is more likely to be "heavy frequency" than women's
  • Americans consume Prepared Meals at a 'heavy frequency'

Consumer trend analysis

  • Busy Lives and value for money are the key motivations for consuming Prepared Meals in the US
  • Comparing consumer trends' influence on Prepared Meals' consumption across major markets
  • The Changing Lifestyle mega-trend: Age-aligned needs drive Prepared Meals' consumption in the US
  • The Connectivity mega-trend: Use of media channels such as social media has been on the rise to promote Prepared Meal products in the US
  • The Convenience mega-trend: The busy lives of consumers drive Prepared Meals' consumption
  • The Ethics mega-trend: Ethical concerns have a low impact on consumption of Prepared Meals in the US
  • The Experience and Enjoyment mega-trend: The desire for tasty food will shape the Prepared Meals market in the US
  • The Health and Wellness mega-trend: Health plays a minimal role in choosing Prepared Meals in the US
  • The Individuality mega-trend: US consumers look to Prepared Meals to provide moments of relaxation and me-time
  • The Trust mega-trend: Product safety became a major product differentiator after the horse meat scandal in the region
  • The Value mega-trend: Better Value For Money is an important motivator when it comes to Prepared Meals' consumption

Innovation examples

  • Manufacturers are innovating across categories to target the growing needs of US consumers
  • Global innovations on formulation and packaging can be a source of inspiration for US manufacturers

Recommended actions

  • Prepared Meals producers need to target different occasions during the busy days of urban dwellers
  • Manufacturers need to do more to target Older Consumers

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
Back to Top