Cover Image
市場調查報告書

泰國的糖果零食市場趨勢與發展

Market Focus: Trends and Developments in the Confectionery Sector in Thailand

出版商 Canadean 商品編碼 309853
出版日期 內容資訊 英文 37 Pages
訂單完成後即時交付
價格
Back to Top
泰國的糖果零食市場趨勢與發展 Market Focus: Trends and Developments in the Confectionery Sector in Thailand
出版日期: 2014年07月31日 內容資訊: 英文 37 Pages
簡介

工作者比率高和都市化迅速,可支配所得上升等的積極社會經濟趨勢,使泰國的糖果零食市場急速成長。糖果佔最大的市場佔有率,不過今後口香糖的預期成長率最高。糖果零食市場上,目前進行產品的高級化和商品開發。根據消費者調查的結果,「追求嗜好」、「樂趣」,是糖果零食消費的最大動機。包裝方式方面,軟性包裝最常用於每個類別。

本報告提供泰國的糖果零食市場現狀與趨勢相關分析、整體市場結構和背景情況、各部門的市場規模、消費者喜好的趨勢、自有品牌趨勢、流通結構、相關產業(包裝產業)的關聯性、今後的市場發展的方向性等調查資料、考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析

各部門分析

  • 整體市場規模分析(以金額/數量為準)
  • 各分類的分析(以金額/數量為準)
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌/全國品牌的普及率
  • 成長分析

流通相關考察

  • 有代表性的零售業者
  • 主要的流通形態:各類別

包裝相關考察

  • 主要的包裝材料、種類
  • 主要的包裝用封蓋/外包裝

主要企業和市場佔有率

資料附表及分析方法概要

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS1574MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

  • Exchange rate fluctuations to impact dollar revenue growth of multinational companies in Thailand
  • Product innovation coupled with premiumization driving growth in the Thai Confectionery market
  • Desire to Indulge and Fun and enjoyment are the leading motivational factors influencing Confectionery consumption in Thailand
  • The desire to seek out new culinary chocolate experiences is driving the launch of premium quality and gourmet ranges of indulgent chocolate flavors
  • Flexible Packaging is the leading packaging material, driven by demand across all categories

Positive socio-economic factors such as a high share of the working population, rapid urbanization, and a rise in disposable income will boost growth in the Confectionery market in Thailand. Sugar Confectionery is the largest category by value while Gum is forecast to register the highest growth during 2013-2018. Mondelez International is the leading player in the Thai Confectionery market and holds the majority share in categories such as Gum and Sugar Confectionery, while Nestle is the market leader in the Chocolate category.

Reasons To Buy

This overview of the consumer and market dynamics of the Thai Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis

Sector Analysis

  • Overall value -volume analysis
  • Value -volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs. national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

Back to Top