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市場調查報告書

印尼的糖果零食市場趨勢與發展

Market Focus: Trends and Developments in the Confectionery Sector in Indonesia

出版商 Canadean 商品編碼 309851
出版日期 內容資訊 英文 37 Pages
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印尼的糖果零食市場趨勢與發展 Market Focus: Trends and Developments in the Confectionery Sector in Indonesia
出版日期: 2014年07月29日 內容資訊: 英文 37 Pages
簡介

印尼平均每位國民的糖果零食消費量,與其他東亞洲各國(韓國、馬來西亞,泰國等)比的話水準仍低。反過來說,與該國巨大的人口基礎重合,印尼的糖果零食市場有巨大的成長機會。在各類別中,糖果佔半數的佔有率,更進一步侵蝕其他的類別(巧克力、口香糖)的佔有率。今後,隨著可支配所得的增加和消費模式的變化,預期愛好糖果和巧克力的需求擴大,還有生活習慣歐美化也造成產品高級化的動向。包裝材料方面,薄膜、袋等軟性包裝為主體。

本報告提供印尼的糖果零食市場現狀與趨勢相關分析、整體市場結構和背景情況、各部門的市場規模、消費者喜好的趨勢、自有品牌趨勢、流通結構、相關產業(包裝產業)的關聯性、今後的市場發展的方向性等調查資料、考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析

各部門分析

  • 整體市場規模分析(以金額/數量為準)
  • 各分類的分析(以金額/數量為準)
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌/全國品牌的普及率
  • 成長分析

流通相關考察

  • 有代表性的零售業者
  • 主要的流通形態:各類別

包裝相關考察

  • 主要的包裝材料、種類
  • 主要的包裝用封蓋/外包裝

主要企業和市場佔有率

資料附表及分析方法概要

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目錄
Product Code: CS1565MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Indonesian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

  • The Indonesian Confectionery market offers growth opportunities for manufacturers given the country's large population base and low per-capita consumption compared to neighboring South East Asian countries.
  • Sugar Confectionery is the most valuable, as well as the fastest growing, category in the Confectionery market in Indonesia
  • Rising disposable income and the evolving consumption patterns of consumers is driving the demand for indulgent and novel candies and Chocolates.
  • Film and Bags/Sachets made of Flexible Packaging are the most commonly used packaging material for Confectionery in Indonesia.
  • Growing influence from western cultures to drive demand of premium confectioneries

The overall per-capita Confectionery consumption in Indonesia is still low compared to other South East Asian countries such as South Korea, Malaysia, and Thailand, providing opportunities for manufacturers to expand given Indonesia's large population base. Sugar Confectionery is the largest category in the Indonesian Confectionery market and accounts for half of the overall market by value, which is further expected to gain market share over Chocolate and Gum categories.

Reasons To Buy

This overview of the consumer and market dynamics of the Indonesian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis

Sector Analysis

  • Overall value -volume analysis
  • Value -volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs. national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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