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市場調查報告書

墨西哥的糖果零食市場上趨勢與發展

Market Focus: Trends and Developments in the Confectionery Sector in Mexico to 2018

出版商 Canadean 商品編碼 309850
出版日期 內容資訊 英文 37 Pages
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墨西哥的糖果零食市場上趨勢與發展 Market Focus: Trends and Developments in the Confectionery Sector in Mexico to 2018
出版日期: 2014年07月31日 內容資訊: 英文 37 Pages
簡介

墨西哥的糖果零食類市場,巨大的青年人口和中產階級的崛起成為主要的推動因素。消費者有重視「娛樂」、「樂趣」因素的趨勢。另一方面,對新商品開發和功能性產品、商品高級化的需求,在青年和中產階級之間高漲。糖果零食的主要流通管道,首先為大賣場/超級市場,接著是便利商店。各類別中,糖果佔糖果最大的佔有率,成長率為口香糖最高。

本報告提供墨西哥的糖果零食市場現狀與趨勢相關分析、整體市場結構和背景情況、各部門的市場規模、消費者喜好的趨勢、流通結構、相關產業(包裝產業)的關聯性、今後的市場發展的方向性等調查資料、考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析

各部門分析

  • 整體市場規模分析(以金額/數量為準)
  • 各分類的分析(以金額/數量為準)
  • 市場佔有率分析

消費者概要

  • 主要趨勢

流通相關考察

  • 有代表性的零售業者
  • 主要的流通形態:各類別

包裝相關考察

  • 主要的包裝材料、種類
  • 主要的包裝用封蓋/外包裝

主要企業雨市場佔有率

資料附表及分析方法概要

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目錄
Product Code: CS1562MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

  • Mexico's Confectionery market is driven by a large youth population and a rising middle class.
  • Fun and Enjoyment and Experience Seeking are the major motivational factors for consumption of Confectionery products in Mexico.
  • Hypermarkets and Supermarkets are the most preferred retail channel for purchasing Confectionery in Mexico, followed by Convenience Stores.
  • Product innovation and the demand for functional products is on the rise in Mexico driven by the country's young and affluent middle-class population.
  • Multinationals lead the Chocolate category while domestic companies are leading Sugar Confectionery by catering local preferences for candies.

The Confectionery market in Mexico is a high growth market driven by the country's large share of young population, increased urbanization and rising disposable income. The Sugar Confectionery is the largest category in the Mexican Confectionery market while Gums are the fastest growing category. Increased premiumization and product innovation is on the rise though growing health concerns will lead to greater demand for functional products.

Reasons To Buy

This overview of the consumer and market dynamics of the Mexican Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis

Sector Analysis

  • Overall value -volume analysis
  • Value -volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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