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市場調查報告書

消費者趨勢分析: 法國已調理食品市場上的消費者趨勢與消費行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Food Market

出版商 Canadean 商品編碼 309785
出版日期 內容資訊 英文 56 Pages
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消費者趨勢分析: 法國已調理食品市場上的消費者趨勢與消費行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Food Market
出版日期: 2014年08月06日 內容資訊: 英文 56 Pages
簡介

本報告詳查法國已調理食品市場,提供您各種市場資料,各個人口結構層該部門內的商品消費模式,還有促進消費行為的主要消費趨勢詳細分析。並以適當針對消費者需求的創新新產品開發為焦點加以分析,並提供在不斷變化的消費者狀況中創造利益所需的策略性建議。

第1章 定義

  • 類別分類及人口組成層定義
  • 調查手法
  • 促使食品選擇的9大趨勢: 可細分為20個細項趨勢

第2章 市場情形

  • 忙碌的生活與追求簡便的希望推動法國已調理食品的市場成長
  • 法國的已調理食品市場現在具有39億歐元的規模,預計今後5年將停滯在微成長
  • 即食食品在法國佔所販售的已調理食品整體最大佔有率
  • 2012年法國已調理食品利用機會為20億次,其中高齡消費者和男性佔最多
  • 法國的已調理食品市場銷售額高達歐洲各國第2
  • 法國已調理食品市場銷售量基礎在全球主要國家中位居第4位

第3章 各人口結構層的消費模式

  • 法國人男性比女性消費更多已調理食品
  • 勞動階級人口層在法國已調理食品市場中佔有最大消費量
  • 法國男性是已調理食品的「高頻率」消費者
  • 法國勞動人口層的已調理食品消費趨勢為「高頻率」消費模式

第4章 消費者趨勢分析

  • 忙碌的生活是法國追求已調理食品的主要動機
  • 以每個影響已調理食品消費的法國各種消費者趨勢為焦點的全球性趨勢及可比較性
  • 關乎生活方式變化的大趨勢: 法國的消費者追求符合自己年齡和生活情形的變化的已調理食品
  • 關乎網絡連接的大趨勢: 媒體具有聯結消費者與產品形象的強大影響力
  • 關乎便利的大趨勢: 法國消費者的忙碌生活是增加已調理食品消費的主要動機
  • 關乎道德的大趨勢: 道德的觀點對法國已調理食品消費幾乎完全沒有影響
  • 關乎體驗和樂趣的大趨勢: 想交給已調理食品解決的法國消費者希望影響消費量
  • 關乎健康的大趨勢: 健康的顧慮對已調理食品的購買幾乎沒有影響
  • 關乎個人的大趨勢: 已調理食品廠商配合每個消費者不同的喜好提供富的已調理食品
  • 關乎信賴度的大趨勢: horsegate的食品負面新聞影響的餘波持續影響已調理食品的購買模式
  • 關乎價值的大趨勢: 已調理食品購買時,法國消費者目標是以同樣的價錢買到更超值的產品

第5章 技術創新範例

  • 已調理食品廠商針對法國消費者的高度需求,在所有類別中進行技術創新
  • 做法和商品方面,全球技術創新也是法國的食品廠商靈感之源

第6章 建議

  • 建議的行動

第7章 附錄

目錄
Product Code: FD0057IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Better Value for Money will continue to influence product choice in Prepared Meals, in regards to both lower cost and trading-up
  • Hectic lives leading to time-scarcity will continue to by the key motivator of Prepared Meals consumption in France
  • Consumption of Prepared Meals among French consumers was driven by the pursuit of Indulgence
  • High quality Prepared Meals which offer new taste and flavor ranges will become increasing popular in France

Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for France and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Prepared Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and France-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Prepared Meals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Prepared Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • Busy Lives and search for convenient food is driving Prepared Meals demand in France
  • The French Prepared Meals market currently valued at EUR3.9 billion will witness slow growth in the next five years
  • Ready Meals accounts for the highest share of volume consumption in the French Prepared Meals market
  • There were 2.0 billion Prepared Meals occasions in France with consumption higher among men and older consumers
  • The French Prepared Meals market is second highest among European nations, in value terms
  • The French Prepared Meals market is fourth highest across major countries, in volume terms

Demographic cohort consumption patterns

  • French males are over-consuming Prepared Meals over their female counterparts
  • The working class population are primarily over-consuming in the French Prepared Meals market
  • French men are 'heavy frequency' consumers of Prepared Meals
  • The French working population cohort follow 'heavy frequency' consumption of Prepared Meals

Consumer trend analysis

  • Busy Lives is the leading motivational factor in the French Prepared Meals market
  • Consumer trends influencing Prepared Meals consumption can be compared globally to highlight the degree of influence of each trend
  • The Changing Lifestyle mega-trend: French consumers prefer Prepared Meals that meets the requirements caused by change in lifestages
  • The Connectivity mega-trend: Media has a positive influence in creating a 'connect' between consumers and the product
  • The Convenience mega-trend: The Busy Lives of French consumers is the leading motivator for choosing Prepared Meals
  • The Ethics mega-trend: Prepared Meals consumption in France is least influenced by ethical concerns
  • The Experience and Enjoyment mega-trend: French consumers desire to indulge in Prepared Meals is influencing volume consumption
  • The Health and Wellness mega-trend: Health concerns will have limited influence on purchase of Prepared Meals
  • The Individuality mega-trend: Manufacturers offer a wide gamut of choices to cater to consumers personal taste and preference
  • The Trust mega-trend: The horsegate scandal will continue to influence purchase pattern of Prepared Meals in France
  • The Value mega-trend: When choosing Prepared Meals, French consumers desire value for money products

Innovation examples

  • Manufacturers of Prepared Meals are innovating across categories to target growing needs of the Spanish consumers
  • Global innovations on formulation and positioning can be a source of inspiration for Spanish manufacturers

Recommended actions

  • Recommended actions

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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