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市場調查報告書

德國的乳製品年度市場:乳製品飲料·食品市場上主要企業·品牌·數量·金額·市場區隔趨勢的分析與機會

Annual Dairy Market Insights Germany : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Dairy Drinks and Food Markets

出版商 Canadean 商品編碼 309781
出版日期 內容資訊 英文 128 Pages
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德國的乳製品年度市場:乳製品飲料·食品市場上主要企業·品牌·數量·金額·市場區隔趨勢的分析與機會 Annual Dairy Market Insights Germany : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Dairy Drinks and Food Markets
出版日期: 2014年05月31日 內容資訊: 英文 128 Pages
簡介

德國的乳製品類別整體呈現縮小狀態,只有豆漿·起士·乳製品製甜點展現出了持續成長的可能性。

本報告提供德國的乳製品市場相關調查分析,提供您最新的發展趨勢,需求影響要素和課題等相關的系統性資訊。

第1章 摘要整理

第2章 市場情況

第3章 市場概要

  • 牛奶

第4章 類別簡介

  • 乳製品飲料
  • 乳製品食品
  • 運動營養飲料

第5章 企業簡介

第6章 資料修訂摘要

第7章 附錄

第8章 宏觀經濟資料

目錄
Product Code: DSMIDE14

Summary

Annual Dairy Market Insights: Germany report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the German dairy market, providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings

Overall performance for Dairy categories in the Germany market are in a state of contraction, with only soymilk, cheese and dairy-based desserts demonstrating any potential of sustained growth. Key factors affecting the market in Germany include:

  • Large scale mergers minimized the number of market players and volume decreases are shifting the focus further towards external markets
  • Health claims regulations, implemented by the EU, have largely affected the drinking yogurt and spoonable yogurt categories, with key players revising and streamlining strategic alignment of their products
  • With the shift in consumption patterns to adapt to a busier lifestyle, consumers are now more focused on on-the-go consumption, putting dairy drinks at risk of becoming marginalized in favor of a single product that provides a complete breakfast solution

This report offers a comprehensive and detailed analysis of the dairy drinks and food market in Germany, with data information and market forecasts. The report identifies the key market drivers across all major dairy drinks and food categories. In particular, this reports provides in-depth analysis for the following:

Analysis across the market, being able to split this performance by volume and value across both Brand and Company levels

Forecasted data supported by narrative composed by consultants based within the market, providing relevant context and insight

Several new categories, especially those pertaining to dairy foods, allowing granularity specific to individual categories, such as Butter & Other Dairy Fats, Cheese and Spoonable Yogurt

Significant activity in the dairy industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news

Identification of new products , detailing owners, operators and branding

Reasons To Buy

  • Designed for clients who wish to understand the latest trends in the German dairy industry and want more detailed data and analysis
  • Canadean's German Annual Dairy Market Insights report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
  • This report will give the user confidence to make the correct business decisions based on a detailed analysis of the beverage market in Germany
  • In the current climate of economic uncertainty and market volatility, companies need to know about more than just data
  • This report provides a complete overview of all commercial dairy consumption trends, the latest market developments and an economic mood indicator

Table of Contents

1. Executive Summary

2. Market Context

3. Market Overview

  • a. Milk Tree

4. Category Profiles

  • a. Dairy Drinks Section
    • 3A - White Milk Section
    • 3B - Flavoured Milk Section
    • 3C - Drinking Yogurt Section
    • 3D - Fermented Milk Section
    • 3E - Condensed Milk Section
    • 3F - Evaporated Milk Section
    • 3G - Soymilk Section
    • 3H - Grain, Nut, Rice and Seed Milk Alternative Drinks
  • b. Dairy Foods Section
    • 4A - Butter and Other Dairy Fats Section
    • 4B - Cheese Section
    • 4C - Cream Section
    • 4D - Spoonable Yogurt Section
    • 4E - Dairy-based Desserts Section
    • 4F - Dairy-based Snacks Section
    • 4G - Other Dairy-based Food
  • c. Sports Nutrition Drinks Section
    • 5A - Endurance Drinks Section
    • 5B - Muscle Building Drinks Section
    • 5C - Recovery Drinks

5. Company Profiles

6. Data Revisions Summary

7. Appendix

  • a. Methodology
  • b. Definitions Category Distribution Packaging

8. Macroeconomic Data

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