Cover Image
市場調查報告書

消費者趨勢分析: 英國已調理食品市場上的消費者趨勢與消費行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Prepared Meals Market

出版商 Canadean 商品編碼 309776
出版日期 內容資訊 英文 57 Pages
訂單完成後即時交付
價格
Back to Top
消費者趨勢分析: 英國已調理食品市場上的消費者趨勢與消費行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Prepared Meals Market
出版日期: 2014年07月31日 內容資訊: 英文 57 Pages
簡介

本報告詳查英國已調理食品市場,提供您各種市場資料,各個人口結構層該部門內的商品消費模式,還有促進消費行為的主要消費趨勢詳細分析。並以適當針對消費者需求的創新新產品開發為焦點加以分析,並提供在不斷變化的消費者狀況中創造利益所需的策略性建議。

第1章 定義

  • 類別分類及人口組成層定義
  • 調查手法
  • 促使食品選擇的9大趨勢: 可細分為20個細項趨勢

第2章 市場情形

  • 忙碌的生活、追求便利,以及廚藝低落推動了英國已調理食品市場的成長
  • 英國的已調理食品市場已具有53億英鎊的規模預計今後5年將達到高度成長
  • 已調理冷凍食品佔英國販售的已調理食品整體4分之3以上
  • 2012年英國已調理食品利用機會為36億次,其中多為年輕世代和男性所佔據
  • 全球整體中英國已調理食品市場無論在量還是銷售額方面都是僅次於美國的第二大市場
  • 英國平均每人已調理食品消費量居全球第一

第3章 各人口結構層的消費模式

  • 英國男性是已調理食品的主要消費者,這顯示一般普遍認為下廚比較與女性相關
  • 英國的即食食品領域方面由於加工食品的疑慮,高齡消費階層的消費量和其他階層相比相對較少
  • 說到英國男性在已調理食品上,可分類為「高頻率」消費者
  • 英國的年輕世代在已調理食品上,可分類為重度消費者

第4章 消費者趨勢分析

  • 忙碌的生活與同樣金額想追求更高價值的希望是英國追求已調理食品的主要動機
  • 比較主要國家已調理食品消費的消費者趨勢
  • 關乎生活方式變化的大趨勢: 將成家責任後延以追求個人人生目標推動了可簡單準備之食物的需求
  • 關乎網絡連接的大趨勢: 在英國已調理食品的消費上媒體幾乎沒有影響
  • 關乎便利的大趨勢: 消費者的忙碌生活是推動已調理食品消費的最大的動機
  • 關乎道德的大趨勢: 道德問題和環境問題對英國已調理食品消費影響有限
  • 關乎體驗和樂趣的大趨勢: 想隨興過日和追求新體驗的希望影響已調理食品市場上的消費
  • 關乎健康的大趨勢: 營養相關資訊對已調理食品的消費幾乎沒有影響
  • 關乎個人的大趨勢: 想追求屬於自己的空間及時間的消費者希望影響英國的已調理食品的消費
  • 關乎信賴度的大趨勢: 產品的安全性並未成為英國選擇已調理食品時的重要決定因素
  • 關乎價值的大趨勢: 想以同樣金額追求更高價值的希望是影響英國已調理食品消費的主要趨勢之一

第5章 技術創新範例

  • 已調理食品廠商針對英國消費者的高度需求,在所有類別中進行技術創新
  • 做法和包裝方面,全球技術創新也是英國的已調理食品廠商靈感之源

第6章 建議

  • 已調理食品廠商有必要強調美味及健康方面的訴求,而不僅只提供便利性來讓消費者接受
  • 已調理食品廠商有必要以消費者忙碌的一整天各種情況為目標
  • 高齡消費者在英國是最重要消費族群之一

第7章 附錄

目錄
Product Code: FD0055IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the UK Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Consumers aged 55 and over are the main consumer group for Prepared Meals in the UK
  • Per capita consumption of Prepared Meals in the UK is the highest among the countries analyzed
  • Consumption of Prepared Meals in the UK is primarily driven by the desire for convenient products at affordable prices
  • Consumers' desire for novel flavors will be reflected in their choice of Prepared Meals

Understanding Consumer Trends and Drivers of Behavior in the UK Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for the UK and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Prepared Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and the UK-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of the UK Prepared Meals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Prepared Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • Busy lives, search for convenience and declining culinary skills are driving Prepared Meals market in the UK
  • The UK Prepared Meals market has a value of GBP5.3 billion and is forecast to witness good sales growth rates over the next five years
  • The chilled Prepared Meals accounts for more than three quarters of all volume sold in the UK Prepared Meals market
  • There were 3.6 billion Prepared Meals occasions in the UK in 2012, with the highest occasions witnessed amongst Early Young Adults and males
  • Across the globe, the UK ready market meal is second only to the US in terms of volume and value sales
  • The UK has the highest per capita volume consumption among major countries in the world

Demographic cohort consumption patterns

  • UK men are the main consumers of Prepared Meals in the UK, indicating that scratch cooking is still a trait more commonly associated with females
  • Older Consumers are marginally under-consuming in the UK ready-meal category because of health concerns associated with processed food
  • Men are more likely to be classified as "heavy frequency" consumers
  • Early young adults are most likely to be classified as "heavy" users of Prepared Meals in the UK

Consumer trend analysis

  • Busy lives and a desire for better value for money are the key motivations for consuming Prepared Meals in the UK
  • Comparing consumer trends influence on Prepared Meals consumption across major markets
  • The Changing Lifestyle mega-trend: The delaying of responsibility and more ambitious life goals is driving the need for easy-to-prepare meals
  • The Connectivity mega-trend: Media has marginal influence on Prepared Meals consumption in the UK
  • The Convenience mega-trend: The busy lives of consumers is the leading motivation for the consumption of Prepared Meals
  • The Ethics mega-trend: Ethical and Environmental issues have limited influence on consumption of Prepared Meals in the UK
  • The Experience and Enjoyment mega-trend: The desire for indulgence and new experiences will influence choice in Prepared Meals market
  • The Health and Wellness mega-trend: Nutritional information has very little influence when it comes to consumption of Prepared Meals
  • The Individuality mega-trend: Consumers desire to seek Personal Space and Time will influence consumption of Prepared Meals in the UK
  • The Trust mega-trend: Product safety is not a primary motivator of choice in the Prepared Meals category
  • The Value mega-trend: Better Value For Money is among the leading trend influencing Prepared Meals consumption in the UK

Innovation examples

  • Manufacturers are innovating across categories to target the growing needs of the UK consumers
  • Global innovations on formulation and packaging can be a source of inspiration for the UK manufacturers

Recommended actions

  • Manufacturers need to convince consumers that Ready Meals offer more than convenience benefits by leveraging either sensory and health attributes
  • Prepared Meals producers need to target different occasions throughout busy consumers' days
  • Older Consumers are on of the key consumer groups in the UK

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
Back to Top