Cover Image

消費者趨勢分析: 俄羅斯已調理食品市場上的消費者趨勢與消費行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market

出版商 Canadean 商品編碼 309775
出版日期 內容資訊 英文 56 Pages
Back to Top
消費者趨勢分析: 俄羅斯已調理食品市場上的消費者趨勢與消費行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market
出版日期: 2014年07月31日 內容資訊: 英文 56 Pages


第1章 定義

  • 類別分類及人口組成層定義
  • 調查手法
  • 促使食品選擇的9大趨勢: 可細分為20個細項趨勢

第2章 市場情形

  • 生活型態的改變追求便利,推動俄羅斯已調理食品市場的成長
  • 俄羅斯的已調理食品市場目前擁有1438億俄幣的規模,此外更預計今後5年間將達到高度成長
  • 在俄羅斯販售的已調理食品整體內即食食品佔最大的佔有率
  • 俄羅斯有11億次的已調理食品利用機會,其中女性和高齡消費者的消費量最多
  • 俄羅斯的已調理食品市場在全球主要國家中銷售額高佔第5位
  • 俄羅斯的已調理食品市場銷售量基礎展現出歐洲各國中最高成長率

第3章 各人口結構層的消費模式

  • 俄羅斯人已調理食品的消費量女性僅比男性稍多
  • 勞動階級的人口成為俄羅斯已調理食品市場上消費量最多的階層
  • 俄羅斯女性可被劃分為重度已調理食品用戶
  • 俄羅斯的勞動階級人口在已調理食品消費上展現「重度用戶」模式

第4章 消費者趨勢分析

  • 追求自己的自由空間和時間,成為俄羅斯中選擇已調理食品的主要動機
  • 可比較影響已調理食品消費的俄羅斯各種消費者趨勢各個趨勢的影響度與全球趨勢
  • 關乎生活方式變化的大趨勢: 各種年齡層變化的需求推動已調理食品的消費
  • 關乎網絡連接的大趨勢: 技術的吸收度,幾乎不對消費者和已調理食品關係造成影響
  • 關乎便利的大趨勢: 俄羅斯的消費者生活忙碌是促進消費者選擇已調理食品的主要動機之一
  • 關乎道德的大趨勢:道德觀點對俄羅斯已調理食品消費幾乎沒有影響
  • 關乎體驗和樂趣的大趨勢: 想全部交由已調理食品來解決的俄羅斯的消費者慾望推動消費量
  • 關乎健康的大趨勢: 對健康的關心僅對俄羅斯已調理食品市場產生次要影響
  • 關乎個人的大趨勢: 追求屬於自己的自由空間和時間的欲望,擴大了俄羅斯已調理食品的消費
  • 關乎信賴度的大趨勢: 俄羅斯的消費者並不那麼在意已調理食品的安全性
  • 關乎價值的大趨勢: 俄羅斯消費者在選擇已調理食品的時候,會選擇同樣金額更具價值的商品

第5章 技術創新範例

  • 已調理食品廠商針對俄羅斯消費者高需求,在所有部門進行技術創新
  • 做法和包裝相關全球技術創新也能成為俄羅斯食品廠商靈感之源

第6章 建議

  • 食品廠商應該要以簡單美味有價值感的點心食品配合俄羅斯的消費者目標
  • 食品廠商應更用力在食品組合上,目標應要比單純吃飽的便利更高水準

第7章 附錄

Product Code: FD0052IS


Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Consumers aged 55 and over are the main consumer group for Prepared Meals in Russia
  • Russia's Prepared Meals market is among the fastest-growing by value and volume
  • Consumption of Prepared Meals in Russia is largely driven by the desire for convenient products at affordable prices
  • The desire for better value for money will result in greater private label penetration
  • Consumers' desire for novel flavors will be reflected in their choice of Prepared Meals

Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for Russia and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Prepared Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future.
  • Examples of international and Russia-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russia's Prepared Meals' consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Prepared Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents


  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice and these can be broken down into 20 sub-trends

Market context

  • Changing Lifestyle and the search for convenience are driving demand for Prepared Meals Russia
  • The Russian Prepared Meals market currently values RUB143.8 billion and will witness high growth in the next five years
  • Ready Meals accounts for the highest share of volume consumption in the Russian Prepared Meals market
  • There were 1.1 billion Prepared Meals occasions in Russia with consumption higher among women and Older Consumers
  • The Prepared Meals market in Russia is the fifth highest across major countries, in value terms
  • The Russian Prepared Meals market is forecast to register the highest growth among European nations, in volume terms

Demographic cohort consumption patterns

  • Russian females are marginally over-consuming Prepared Meals compared to their male counterparts
  • The working class population are primarily over-consuming in the Russian Prepared Meals market
  • Russian women are 'heavy frequency' consumers of Prepared Meals
  • Russia's working population follow 'heavy frequency' consumption of Prepared Meals

Consumer trend analysis

  • The desire to seek Personal Space and Time is the leading motivation for choosing Prepared Meals in Russia
  • Consumer trends influencing Prepared Meals' consumption can be compared globally to highlight the degree of influence of each trend
  • The Changing Lifestyle mega-trend: The evolving needs of different age groups is driving Prepared Meals' consumption in Russia
  • The Connectivity mega-trend: Technology Uptake has a minimal influence in creating a 'connect' between consumers and the product
  • The Convenience mega-trend: The Busy Lives of Russian consumers is among the primary motivators for choosing Prepared Meals
  • The Ethics mega-trend: Ethical concerns have a minimal impact on the consumption of Prepared Meals in Russia
  • The Experience and Enjoyment mega-trend: Russian consumers' desire to indulge in Prepared Meals is driving consumption volumes
  • The Health and Wellness mega-trend: Health concerns will remain secondary in Russia's Prepared Meals market
  • The Individuality mega-trend: Consumers' desire to seek Personal Space and Time fuels consumption of Prepared Meals in Russia
  • The Trust mega-trend: Russian consumers are not overly concerned about the safety of the Prepared Meals they purchase
  • The Value mega-trend: When choosing Prepared Meals, Russian consumers desire value for money products

Innovation examples

  • Manufacturers of Prepared Meals are innovating across categories to target the growing needs of Russian consumers
  • Global innovations on formulation and packaging can be a source of inspiration for Russian manufacturers

Recommended actions

  • Manufacturers should target Russian consumers with value offerings and tasty, convenient snack products
  • Manufacturers should explore food pairings and target more than just convenient hunger-fixes


  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
Back to Top