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市場調查報告書

一般消費品(FMCG)產業上CSR(企業的社會責任)政策的影響度

Global Executives Survey: The Impact and Influence of CSR Policy on the FMCG Industry

出版商 Canadean 商品編碼 309536
出版日期 內容資訊 英文 56 Pages
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一般消費品(FMCG)產業上CSR(企業的社會責任)政策的影響度 Global Executives Survey: The Impact and Influence of CSR Policy on the FMCG Industry
出版日期: 2014年07月30日 內容資訊: 英文 56 Pages
簡介

本報告提供全球各國一般消費品(FMCG)企業對CSR(企業的社會責任)政策之重要性的認識,分析實際的建設狀況、課題,尤其是道德方面、環境方面的課題解決方案、洗清消費者疑慮的策略(擴大透明性等),並彙整實際的解決案例等資訊。

主要的分析結果

  • 調查受訪企業中33%認為應該專心致力處理「減輕·消除水質污染」這個重要課題
  • 多數調查受訪企業回答「更優質的CSR政策關乎企業形象的提升」
  • 多數企業經營者回答比5年前更加提升CSR相關透明度水準相當重要
  • 對投資CSR政策的企業來說,伴隨實行政策的追加費用是目前的課題

目錄

  • 企業認識到道德上·環境上課題的重要性,雖然大部分都具有CSR主張,但CSR並未成為事業目的的最重要課題
  • 一般消費品(FMCG)企業雖然在評估優質CSR所帶來的優點,但仍有必要克服執行上的各種課題
  • 各企業認為CSR的重要性在這三年間正在擴大,為了消除消費者的疑慮,也在思考擴大透明度的必要
目錄
Product Code: CS4140PR

Summary

"Global Executives Survey: The Impact and Influence of CSR Policy on the FMCG Industry" is a new report by Canadean that globally analyzes industry opinions on the significance of corporate and social responsibility (CSR) policy and key challenges encountered in implementing CSR within their organizations. This report also examines ethical and environmental issues confronted by the organizations to set their objectives and strategies. Furthermore, the report analyzes the key factors responsible to consumer skepticism over environmental and ethical claims, and highlights the CSR activities actively engaged by the organizations."

Key Findings

  • Overall, 33% of respondents from the FMCG industry highlighted 'reducing and eliminating water pollution' as the key issue for their organization to set up their objectives and strategies.
  • Respondents state that a 'good CSR policy can lead to improved corporate image'
  • Executives agree that it is more important to be transparent to customers about CSR than five years ago
  • Additional costs involved in implementation is the pressing concern for companies investing more in CSR policy

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global FMCG industry executives. The report analyzes significance of corporate and social responsibility (CSR) policy and key challenges encountered in implementing CSR within their organizations.

In particular, it provides an in-depth analysis of the following:

  • Key objectives for next three years: analyzes the key objectives of FMCG companies to be implemented over the next three years.
  • Environmental and ethical issues: explains the importance of environmental and ethical issues to the organizations when it comes to setting objectives and strategies.
  • Importance of a CSR Policy: determines the importance of a CSR policy from both organizational and consumer perspective.
  • Key barriers to invest on a CSR policy: tracks the pressing concerns faced by the organizations to invest more on a CSR policy, from both organizational and consumer perspective.
  • Reasons for consumer skepticism: identifies the important causes for consumer skepticism towards ethical and environmental claims amongst organizations.
  • Key duties engaged by the organizations: ascertains the key CSR duties actively engaged by the companies from FMCG industry.

Reasons To Buy

  • The report projects the significance of CSR policy within the FMCG industry, and allows readers to make effective business decisions
  • The report assists readers to take strategic decisions by understanding the importance of ethical and environmental issues while setting up their objectives and strategies
  • FMCG industry executives will be provided with a clear uncovering of the key challenges faced by the organizations to invest more in a CSR policy
  • The report highlights the key factors responsible for consumer skepticism towards ethical and environmental claims amongst organizations
  • The report helps FMCG industry executives to understand the change in consumer behavior towards CSR policy over the next three years

Table of Contents

  • Although organizations recognize the importance of ethical and environmental issues and the majority of them have a CSR policy, CSR is not at the forefront of business objectives
  • Organizations within FMCG industry value the benefits associated with a good CSR policy, however they need to overcome challenges to implement the same
  • Organizations view CSR as a prominent issue over the next three years. Greater transparency is considered key to avoid consumer skepticism about CSR policies
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