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市場調查報告書

透過食品提供便利性的相關新策略:開拓新的市場機會,最佳業務實踐,新的解決方案

New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions

出版商 Canadean 商品編碼 309531
出版日期 內容資訊 英文 70 Pages
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透過食品提供便利性的相關新策略:開拓新的市場機會,最佳業務實踐,新的解決方案 New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions
出版日期: 2014年07月30日 內容資訊: 英文 70 Pages
簡介

全球各國的消費者每天都感到忙碌,儘管實際上未必如此,仍對便利性高的產品有強烈的需求。無論是哪一個年齡層,便利性高的產品都有相當大的吸引力。兒童需要習慣每天的活動,勞工有長時間工作的壓力,休息時間短,結果就是每個人都追求可短時間內食用的食品。而退休者為了維持獨立自主性,也追求可簡便調理的食品。雖然食品便利性的定義要素很多,但各家廠商必須要能保証自家產品可在何處購得,包裝是否有助於保存、消費、促銷,消費前是否需要調理,可帶給消費者何種功能上的優勢等。

本報告提供全球以便利性為主體的食品市場相關分析,提供您全球各國消費者生活方式的變化,及食品的需求變化,對食品便利性的具體要求,各食品製造公司的對策與具體案例,今後的市場機會等分析·考察。

簡介·分析方法

便利性的趨勢

  • 關乎便利性的諸因素
  • 年齡·生活習慣形成消費者對便利性的需求

追求便利性的趨勢形成消費行為:其對象和場所

  • 全球無論何種市場,便利性的需求都在持續擴大
  • 無論工作忙碌與否,便利性的需求都擴展到各個層面
  • 重視便利性的產品消費量,強烈受到消費者生活方式的影響

便利性趨勢的主要推動因素

  • 由於職場的各種趨勢與動向,造成人們對便利性的需求為節省時間·緩解壓力·簡單烹調為主體

為開拓標的客戶的最大市場機會

  • 多虧具有不同需求的各種消費群組,便利性市場充滿各種市場機會

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目錄
Product Code: CS0605IS

Summary

New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions is a detailed insight report highlighting numerous profitable opportunities that are available in the convenience market. A vast number of consumers feel increasingly time-scarce; while an aging population seeking lifestyle enablers is leading to huge demands for convenience food that need to be met. The change in consumer lifestyles, including skipping meals and increased eating on the go, means that retailers and manufacturers need to keep up to date with salient issues that are affecting consumer eating habits. The report identifies the key drivers of convenience food as well as available opportunities and solutions for meeting consumer demands.

Key Findings

  • Consumers are feeling increasingly time-scarce, and whether this feeling is real or perceived, it is driving the need for convenient products.
  • The convenience market is widespread with elements appealing to all age groups: children have full schedules with many activities to fit in one day; working consumers are faced with longer hours and shorter breaks, hence their need for time-saving products; and retired consumers seek convenient, easy-to-use products in order to enable their independence.
  • Many factors contribute to how convenient a product actually is, manufacturers must ensure that they consider where their product will retail, how their packaging aids storage, consumption and shelf-appeal, the preparation required prior to consumption, and any additional functional benefits to the consumer.
  • The drivers to convenience are market wide. One example is increased stress levels causing consumers to seek out time-saving products and those that allow them escapism.

New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions highlights key consumer groups that offer both new and ongoing opportunities for development. It identifies and dispels myths surrounding time scarcity and which consumers demand convenience whilst outlining how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this, identifying profitable markets and areas for innovation.

Get access to:

  • Analysis of how the convenience trend is changing the behavior of four key age groups: the youth population (0-15), young professionals (16-34), mature professionals (35-54), and older consumers (55 and over).
  • Analysis of emerging consumer trends including meal time fragmentation and rising stress levels and exactly how these are affecting the convenience market; in addition the report outlines products that have successfully capitalized on existing trends and the trends that are available for manufacturers to target with innovation in the future.
  • Unique insights into market data and the implications of this to manufacturers and retailers operating in the convenience market; for instance how the number of consumers delaying responsibilities, such as marriage and children, until later in life affects the required positioning of many convenience products.

Reasons To Buy

  • Consumer analysis and case studies provide insight into the convenience market and clear opportunities for new product developments are explored.
  • Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, quantifies the influence of 20 consumption motivations across the market and focuses in on those specific to consumers' need for convenience, hence granting a thorough understanding of consumer behavior.
  • The recommended actions and analysis throughout the report will allow manufacturers to align their research and development and marketing strategy with the stand out trends influencing consumer behavior.

Table of Contents

  • Introduction and Methodology
  • The Convenience Trend Explained
    • Elements of the trend
    • Age and lifestage shape the convenience needs of consumers
  • For whom and where is the Convenience trend shaping consumption behaviors
    • Convenience continues to be a growing market globally
    • The need for convenience is not restricted to one demographic despite some consumers being more time-scarce than others
    • Consumption of convenient products is more heavily influenced by consumer lifestages
  • Key drivers of the convenience trend
    • Numerous market trends and developments in the workplace mean that the demand for convenience is driven by the need for time-saving, de-stressing and enabling products
  • Prime opportunities for targeting
    • Different consumer groups with varying needs leave the convenience market rife with opportunities
  • Recommended actions
  • Appendix
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