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市場調查報告書

泰國的啤酒市場分析

Beer Market Insights Thailand

出版商 Canadean 商品編碼 308849
出版日期 內容資訊 英文 63 Pages
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泰國的啤酒市場分析 Beer Market Insights Thailand
出版日期: 2014年06月30日 內容資訊: 英文 63 Pages
簡介

儘管政治不穩定,泰國的啤酒市場穩定發展。去年的整體市場成長率為1%以下。高級啤酒市場上Heineken維持大幅度的市場競爭力。還有新品牌透過巨額的投資和積極的銷售宣傳活動,企圖開拓利基市場。

本報告提供泰國的啤酒市場相關分析、市場整體結構與趨勢、品牌單位的詳細趨勢、圍繞流通結構、包裝方式的主要動向、主要的推動及阻礙市場要素、主要製造商(釀酒廠)簡介等資訊彙整,為您概述為以下內容。

摘要整理

第1章 市場概況

  • 市場情況
  • 市場環境
  • 消費者喜好
  • 飲料市場整體情形
  • 法律規章、稅制
  • 市場指標的表格
  • 法律規章、稅制的表格

第2章 市場背景情況

  • 市場背景情況:概要

第3章 市場最新趨勢

  • 市場相關考察
  • 市場現狀與新動向
  • 未來展望
  • 進出口趨勢
  • 市場分類
  • 品牌分析
  • 自有品牌及同廠商
  • 新產品信息(附照片)
  • 市場結構
  • 啤酒廠商
  • 包裝的趨勢
  • 銷售管道分析
  • 市場規模、價格趨勢
  • 流通趨勢
  • 啤酒價格趨勢的表格
  • 啤酒市場資料的表格

第4章 啤酒製造商簡介

  • 啤酒製造商簡介
  • Boon Rawd Brewery Company Limited
  • San Miguel Beer (Thailand) Ltd.
  • Thai Asia Pacific Brewery Company Limited
  • Thai Beverages Public Company (Thaibev)

分析方法及產品定義

地圖

圖表一覽

目錄
Product Code: BRMITH14

Summary

The Beer Market Insight Thailand report contains detailed brand, distribution and packaging data and analysis across the Thai beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

  • In spite of political unrest the market remained broadly stable with growth of under 1% overall
  • Heineken remain a powerful force in the super premium segments
  • Newer brands attempted to carve a niche for themselves with high expense marketing campaigns

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation & Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand

Distribution;

  • Off-premise
  • Off-premise sub channel
  • On-premise
  • On-premise sub channel
  • Price Segmentation

Packaging;

  • Pack Material
  • Pack Type
  • Pack Size

Refillable Indicator

Reasons To Buy

The Market Insight Thailand report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Thai market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances.

  • The repot highlights the segments that can be enticed by international players in a market traditionally served by local players
  • The report notes the impact that advertising campaigns and sporting events have on the consumption habits of the local population
  • Beer Market Insight Thailand identifies the governments tax related actions and details the impact this could have on the market going forward

Table of Contents

Data Revisions Summary

Executive Summary

Executive Summary

Section 1 - Market Context

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2 - Market Background Briefing

  • Market Background Briefing

Section 3 - Market Update

  • Market Commentary
  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables

Section 4 - Brewer Profiles

  • Brewer Profiles
  • Boon Rawd Brewery Company Limited
  • San Miguel Beer (Thailand) Ltd.
  • Thai Asia Pacific Brewery Company Limited
  • Thai Beverages Public Company (Thaibev)
  • Methodology and Product Definitions
  • Map

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Thailand Population Size and Growth, 1991-2016F
  • Table 3: Asia Population Size and Growth, 2003-2014F
  • Table 4: Thailand Economic Indicators, 2005-2015F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita, 2003-2014F
  • Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 8: Taxation Base
  • Table 9: Historical Excise Rates of Beer
  • Table 9: Legal Controls on Beer
  • Table 10: Tax Burden on Beer @ 5% Abv, 2013
  • Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets)
  • Table 12: Beer Key Facts
  • Table 13: Top 10 Beer Brands - Volume, 2011-2013
  • Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
  • Table 15: Licensed Brand Owners and Licensees
  • Table 16: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 17: Trade Margin Build-Up Model
  • Table 18: Selected Consumer Beer Prices: On-Premise, 2012-2014
  • Table 19: Selected Consumer Beer Prices: Off-Premise, 2012-2014
  • Table 20: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
  • Table 21: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 22: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 23: Commercial Beverage Consumption - Million Liters, 2003-2014F
  • Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
  • Table 25: Beer Production/Trade/Consumption 000 HL, 2003-2014F
  • Table 26: Beer Production/Trade/Consumption - Growth, 2003-2014F
  • Table 27: Consumption of FABs and Cider (000 HL), 2003-2014F
  • Table 28: Beer Foreign Trade By Country (Imports), 2010-2013F
  • Table 29: Beer Foreign Trade By Country (Exports), 2010-2013F
  • Table 30: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 31: Beer Consumption by Local Definition, 2010-2014F
  • Table 32: Beer Consumption by Standard Price Segmentation, 2010-2014F
  • Table 33: Beer Consumption by Alcoholic Strength, 2010-2014F
  • Table 34: Beer Consumption by Type, 2010-2014F
  • Table 35: Beer Consumption by Geographic Scope, 2010-2014F
  • Table 36: Beer All Trademarks, 2009-2013
  • Table 37: Beer Brands by Local Definition, 2009-2013
  • Table 38: Beer Brands by Standard Price Segment, 2009-2013
  • Table 39: Beer Brands by Alcoholic Strength, 2009-2013
  • Table 40: Beer Brands by Type, 2009-2013
  • Table 41: Imported Brands by Origin, 2009-2013
  • Table 42: Beer Licensed Brands, 2009-2013
  • Table 43: Beer Trademark Owners, 2009-2013
  • Table 44: Beer Local Operators, 2009-2013
  • Table 45: Beer leading Brewers/Importers, 2009-2013
  • Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
  • Table 47: Beer Distribution: On vs Off Premise, 2010-2014F
  • Table 48: Breweries Capacity (000s HL)
  • Table 49: Boon Rawd Full Brand List
  • Table 50: Boon Rawd Brewery Brand Volumes 2009-2013
  • Table 51: Breweries Capacity (000s HL)
  • Table 52: San Miguel Full Brand List
  • Table 53: San Miguel Thailand Brand Volumes 2009-2013
  • Table 54: Breweries Capacity (000s HL)
  • Table 55: Thai Asia Pacific Brewery Full Brand List
  • Table 56: Thai Asia Pacific Brewery Brand Volumes 2009-2013
  • Table 57: Breweries Capacity (000s HL)
  • Table 58: Thai Beverages Full Brand List
  • Table 59: Thai Beverages Public Company Brand Volumes 2009-2013

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2013
  • Figure 2: Beer Consumption by Pack Material/Type, 2013
  • Figure 3: Beer Distribution by Channel, 2013
  • Figure 4: Beer Consumption by Price Segment, 2013
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