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市場調查報告書

中國的啤酒市場分析

Beer Market Insights China

出版商 Canadean 商品編碼 308503
出版日期 內容資訊 英文 196 Pages
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中國的啤酒市場分析 Beer Market Insights China
出版日期: 2014年06月30日 內容資訊: 英文 196 Pages
簡介

本報告提供中國的啤酒市場相關調查分析,以品牌,流通,包裝方面的詳細資料為焦點,提供您主要趨勢,進出口,革新等相關的系統性資訊。

第1章 市場情況

  • 市場情況
  • 市場環境
  • 消費者喜好
  • 市售飲料
  • 法律稅制
  • 市場參數的表格
  • 法律稅制的表格

第2章 市場背景概要

  • 市場背景概要

第3章 市場更新

  • 市場評論
  • 現在·新興趨勢
  • 預測
  • 進出口
  • 區分
  • 品牌分析
  • 自有品牌/自有品牌生產業者
  • 新產品和照片
  • 市場結構
  • 啤酒公司
  • 包裝趨勢
  • 流通管道分析
  • 市場價值和價格設定
  • 流通趨勢
  • 啤酒價格的表格
  • 啤酒資料的表格

第4章 啤酒公司簡介

  • 啤酒公司簡介
    • Anheuser-Busch Inbev China Co Ltd
    • Asahi
    • Asia Brewery Inc
    • Carlsberg
    • Chongqing Brewery Group
    • CRSB (China Resources Enterprises/Sabmiller)
    • Ginsber Beer Co Ltd
    • Guangdong Brewery Holdings Limited (Kingway Brewery Holdings Ltd)
    • Heineken Asia Pacific Breweries Limited
    • Henan Jinxing Beer Group Company
    • Kirin China Co Ltd
    • Hebei Lanbei Alcohol Co Ltd
    • Yunnan Lancangjiang Brewery
    • Shandong New Immense Brewery
    • San Miguel
    • Suntory
    • Tsingtao Brewery Co Ltd
    • Henan Weixue Beer Group
    • Xuanhua Zhonglou Brewery
    • Beijing Yanjing Brewery Group
    • Lanzhou Yellow River Beer Group
    • Zhujiang Beer Group Company
    • Jiangsu Dafuhao Breweries Co Ltd
    • 其他

調查手法與產品定義

地圖

圖表

目錄
Product Code: BRMICN14

Summary

The Beer Market Insight China report contains detailed brand, distribution and packaging data and analysis across the Chinese beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

  • Beer around China witnessing positive trends
  • Exports increase in China beer, Tsingtao leading Chinese beer around the world
  • New innovation in Chinese beer contributing to the increase in sales

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

  • Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand

Distribution;

  • Off-premise
  • Off-premise sub channel
  • On-premise
  • On-premise sub channel
  • Price Segmentation

Packaging;

  • Pack Material
  • Pack Type
  • Pack Size

Refillable Indicator

Reasons To Buy

The Market Insight China report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Chinese market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances.

Table of Contents

Table of Contents

List of Tables

List of Figures

Data Revisions Summary

Executive Summary

  • Executive Summary

Section 1 - Market Context

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2 - Market Background Briefing

  • Market Background Briefing

Section 3 - Market Update

  • Market Commentary
  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables

Section 4 - Brewer Profiles

  • Brewer Profiles
  • Anheuser-Busch Inbev China Co Ltd
  • Asahi
  • Asia Brewery Inc
  • Carlsberg
  • Chongqing Brewery Group
  • CRSB (China Resources Enterprises/Sabmiller)
  • Ginsber Beer Co Ltd
  • Guangdong Brewery Holdings Limited (Kingway Brewery Holdings Ltd)
  • Heineken Asia Pacific Breweries Limited
  • Henan Jinxing Beer Group Company
  • Kirin China Co Ltd
  • Hebei Lanbei Alcohol Co Ltd
  • Yunnan Lancangjiang Brewery
  • Shandong New Immense Brewery
  • San Miguel
  • Suntory
  • Tsingtao Brewery Co Ltd
  • Henan Weixue Beer Group
  • Xuanhua Zhonglou Brewery
  • Beijing Yanjing Brewery Group
  • Lanzhou Yellow River Beer Group
  • Zhujiang Beer Group Company
  • Jiangsu Dafuhao Breweries Co Ltd
  • Smaller Brewers

Methodology and Product Definitions

Map

List of Tables

  • Table 1: Asia Population Size and Growth, 2003-2014F
  • Table 2: China Economic Indicators, 2005-2015F
  • Table 3: Asia Commercial Beverage Consumption - Per Capita, 2003-2014F
  • Table 4: Asia Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 6: Taxation Base
  • Table 7: Historical Excise Rates of Beer
  • Table 8: Legal Controls on Beer
  • Table 9: Tax Burden on Beer @ 5% Abv, 2013
  • Table 10: Leading Retail Groups for Beer 2009-2013 (number of outlets)
  • Table 11: Beer Key Facts
  • Table 12: Top 10 Beer Brands - Volume, 2011-2013
  • Table 13: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
  • Table 14: Licensed Brand Owners and Licensees
  • Table 15: Beer Market Valuation (Local Currency), 2012-2013F
  • Table 16: Selected Consumer Beer Prices, North Region: Off-Premise, 2012-2014
  • Table 17: Selected Consumer Beer Prices, East Region: Off-Premise, 2012-2014
  • Table 18: Selected Consumer Beer Prices, South Region: Off-Premise, 2012-2014
  • Table 19: Selected Consumer Beer Prices, West Region: Off-Premise, 2012-2014
  • Table 20: Selected Consumer Beer Prices, North Region: On-Premise, 2012-2014
  • Table 21: Selected Consumer Beer Prices, East Region: On-Premise, 2012-2014
  • Table 22: Selected Consumer Beer Prices, South Region: On-Premise, 2012-2014
  • Table 23: Selected Consumer Beer Prices, West Region: On-Premise, 2012-2014
  • Table 24: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
  • Table 25: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 26: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 27: Commercial Beverage Consumption - Million Liters, 2003-2014F
  • Table 28: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
  • Table 29: Beer Production/Trade/Consumption 000 HL, 2003-2013F
  • Table 30: Beer Production/Trade/Consumption - Growth, 2003-2013F
  • Table 31: Beer Foreign Trade By Country (Imports), 2010-2013F
  • Table 32: Beer Foreign Trade By Country (Exports), 2010-2013F
  • Table 33: Beer Market Valuation (Local Currency), 2012-2013F
  • Table 34: Beer Consumption by Local Definition, 2010-2013F
  • Table 35: Beer Consumption by Standard Price Segmentation, 2010-2013F
  • Table 36: Beer Consumption by Alcoholic Strength, 2010-2013F
  • Table 37: Beer Consumption by Type, 2010-2013F
  • Table 38: Beer Consumption by Geographic Scope, 2010-2013F
  • Table 39: Beer All Trademarks, 2009-2013
  • Table 40: Beer Brands by Local Definition, 2009-2013
  • Table 41: Beer Brands by Standard Price Segment, 2009-2013
  • Table 42: Beer Brands by Alcoholic Strength, 2009-2013
  • Table 43: Beer Brands by Type, 2009-2013
  • Table 44: Imported Brands by Origin, 2009-2013
  • Table 45: Beer Licensed Brands, 2009-2013
  • Table 46: Beer Private Label Brands, 2009-2013
  • Table 47: Beer Trademark Owners, 2009-2013
  • Table 48: Beer Local Operators, 2009-2013
  • Table 49: Beer leading Brewers/Importers, 2009-2013
  • Table 50: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
  • Table 51: Beer Distribution: On vs Off Premise, 2010-2013F
  • Table 52: Breweries Capacity (000s HL)
  • Table 53: Anheuser-Busch Inbev Full Brand List
  • Table 54: A-BInBev China Investment Co Ltd Brand Volumes 2009-2013
  • Table 55: Breweries Capacity (000s HL)
  • Table 56: Asahi Full Brand List
  • Table 57: Asahi Breweries Brand Volumes 2009-2013
  • Table 58: Breweries Capacity (000s HL)
  • Table 59: Asia Brewery Full Brand List
  • Table 60: Asia Brewery China Brand Volumes 2009-2013
  • Table 61: Carlsberg Subsidiaries/Affliates
  • Table 62: Breweries Capacity (000s HL)
  • Table 63: Carlsberg Full Brand List
  • Table 64: Carlsberg China Brand Volumes 2009-2013
  • Table 65: Breweries Capacity (000s HL)
  • Table 66: Chongqing Brewery Full Brand List
  • Table 67: Chongqing Brewery Brand Volumes 2009-2013
  • Table 68: Breweries Capacity (000s HL)
  • Table 69: CRSB Full Brand List
  • Table 70: China Resources Snow Breweries Ltd Brand Volumes 2009-2013
  • Table 71: Henan Aoke Brewery Co Ltd Brand Volumes 2009-2010
  • Table 72: Breweries Capacity (000s HL)
  • Table 73: Ginsber Beer Full Brand List
  • Table 74: Ginsber Brewery Brand Volumes 2009-2013
  • Table 75: Breweries Capacity (000s HL)
  • Table 76: Guangdong Brewery Full Brand List
  • Table 77: Guangdong Brewery Brand Volumes 2009-2013
  • Table 78: Breweries Capacity (000s HL)
  • Table 79: Heineken Asia Pacific Breweries Full Brand List
  • Table 80: Heineken Asia Pacific Breweries China Brand Volumes 2009-2013
  • Table 81: Breweries Capacity (000s HL)
  • Table 82: Henan Jinxing Full Brand List
  • Table 83: Henan Jinxing Brewery Brand Volumes 2009-2013
  • Table 84: Breweries Capacity (000s HL)
  • Table 85: Kirin Full Brand List
  • Table 86: Kirin China Brand Volumes 2009-2013
  • Table 87: Breweries Capacity (000s HL)
  • Table 88: Hebei Lanbei Full Brand List
  • Table 89: Hebei Lanbei Alcohol Co Ltd Brand Volumes 2009-2013
  • Table 90: Breweries Capacity (000s HL)
  • Table 91: Yunnan Lancangjiang Full Brand List
  • Table 92: Yunnan Lancangjiang Brewery Brand Volumes 2009-2013
  • Table 93: Breweries Capacity (000s HL)
  • Table 94: Shandong New Immense Brewery Full Brand List
  • Table 95: Shandong New Immense Brewery Brand Volumes 2009-2013
  • Table 96: Breweries Capacity (000s HL)
  • Table 97: San Miguel Full Brand List
  • Table 98: San Miguel China Brand Volumes 2009-2013
  • Table 99: Breweries Capacity (000s HL)
  • Table 100: Suntory Full Brand List
  • Table 101: Suntory China Brand Volumes 2009-2013
  • Table 102: Breweries CAPACITY (000s HL)
  • Table 103: Tsingtao Full Brand List
  • Table 104: Tsingtao Brand Volumes 2009-2013
  • Table 105: Breweries Capacity (000s HL)
  • Table 106: Henan Weixue Full Brand List
  • Table 107: Henan Weixue Beer Co Ltd Brand Volumes 2009-2013
  • Table 108: Breweries Capacity (000s HL)
  • Table 109: Xuanhua Zhonglou Full Brand List
  • Table 110: Xuanhua Zhonglou Beer Co Ltd Brand Volumes 2009-2013
  • Table 111: Breweries Capacity (000s HL)
  • Table 112: Beijing Yanjing Brewery Full Brand List
  • Table 113: Yanjing Brewery Brand Volumes 2009-2013
  • Table 114: Breweries Capacity (000s HL)
  • Table 115: Lanzhou Yellow River Full Brand List
  • Table 116: Lanzhou Yellow River Beer Group Brand Volumes 2009-2013
  • Table 117: Breweries Capacity (000s HL)
  • Table 118: Zhujiang Brewery Full Brand List
  • Table 119: Zhujiang Beer Group Brand Volumes 2009-2013
  • Table 120: Breweries Capacity (000s HL)
  • Table 121: Jiangsu Dafuhao Breweries Full Brand List
  • Table 122: Tianjin Derong Trading Co Ltd
  • Table 123: Jiangxi Jiujiang Brewery
  • Table 124: Shandong Longkou Milk Way Brewery
  • Table 125: Montrose Food and Wine Company
  • Table 126: Nanjie Village Brewery Co Ltd
  • Table 127: Shijiazhuang Sanjiu Brewery Co Ltd
  • Table 128: Xiliang Beer Co Ltd

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2013
  • Figure 2: Beer Consumption by Pack Material/Type, 2013
  • Figure 3: Beer Distribution by Channel, 2013
  • Figure 4: Beer Consumption by Price Segment, 2013
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