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市場調查報告書

消費者趨勢分析:西班牙的冰淇淋市場上消費者趨勢與行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market

出版商 Canadean 商品編碼 307710
出版日期 內容資訊 英文 56 Pages
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消費者趨勢分析:西班牙的冰淇淋市場上消費者趨勢與行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market
出版日期: 2014年07月11日 內容資訊: 英文 56 Pages
簡介

本報告提供西班牙的冰淇淋市場相關調查分析、市場資料、人口統計消費模式(各類別)、促進消費的消費者趨勢驗證、符合消費者需求的創新新產品開發焦點、進化的消費者形勢的策略性建議等相關有系統的資訊。

目錄

  • 定義
  • 市場情形
  • 人口世代消費模式
  • 消費者趨勢分析
  • 技術創新範例
  • 建議
  • 附錄
目錄
Product Code: FD0049IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • More than half of ice cream consumption in Spain is in the pursuit of indulgence
  • Older consumers, already the largest consumers of ice cream, will become increasingly important as Spain's population ages
  • Spain has the second highest private label ice cream penetration in major global markets
  • The ice cream market will face increasing competition from frozen yogurt, due to health-conscious consumers

Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for Spain and nine other countries, to give a global context
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
  • Examples of international and Spain-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Ice Cream consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Recommended actions
  • Appendix
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