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市場調查報告書

英國冰淇淋市場消費者動向與行動促進因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market

出版商 Canadean 商品編碼 306575
出版日期 內容資訊 英文 56 Pages
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英國冰淇淋市場消費者動向與行動促進因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market
出版日期: 2014年06月28日 內容資訊: 英文 56 Pages
簡介

本報告針對英國冰淇淋市場進行調查分析、提供市場概要、市場數據、種類分類購買層消費模式、促進消費的主要消費者動向考察、以消費者核心需求達到有效目標的創新產品開發、策略提案。

第1章 定義

  • 種類分類與購買層定義
  • 摘要方法
  • 促進食品選擇的9項主要趨勢:20項詳細分類

第2章 市場狀況

  • 消費者為了在個人的場所與時間享受愉快跟喜悅而吃冰淇淋
  • 英國冰淇淋市場現在達17億英磅規模、今後5年預期有較高成長
  • 英國冰淇淋市場外帶冰淇淋佔72.4%
  • 2012年英國吃冰淇淋的機會達34億次、高齡消費者與女性最常吃
  • 英國冰淇淋市場販售額、販售量都穩定成長
  • 英國主要市場中單人消費量達第2名
  • 購買者層分類消費模式
  • 女性比男性消費更多冰淇淋
  • 高齡消費者是吃冰次數最多年齡族群
  • 英國消費者吃冰淇淋的頻率偏低
  • 英國消費者消費冰淇淋頻率偏低

第3章 消費者動向分析

  • 開心是英國消費者選擇冰淇淋的主要動機
  • 冰淇淋消費影響與消費者動向影響度的全球比較
  • 生活方式變化趨勢:冰淇淋的選擇促進了英國生活層級模式的變化
  • 接續性主要趨勢:向上心不太影響冰淇淋的購買
  • 便利性主要趨勢:消費者的忙碌生活方式影響冰淇淋的選擇
  • 倫理主要趨勢:倫理與環境問題不影響冰淇淋選擇
  • 經驗與享受主要趨勢:享受是促進英國冰淇淋市場的主要動機
  • 健康主要趨勢:冰淇淋在美容與健康方面影響並不重要
  • 個性主要趨勢:需要個人場所與時間的消費者慾望促進冰淇淋消費
  • 信賴主要趨勢:商品安全性與差異因素是基本的消費者需求
  • 價值主要趨勢:低價的商品影響冰淇淋購買

第6章 創新範例

  • 製造商以英國消費者高度需求為目標創造各種創新種類
  • 全球配合、包裝創新都能成為英國製造商的靈感來源

第7章 提案

  • 冰淇淋製造商應該回應英國消費者對低價商品、低卡路里冰淇淋的需求
  • 製造商應該重視高級冰淇淋、有趣商品的需求增加

附錄

目錄
Product Code: FD0045IS

Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Consumers are looking for fun and enjoyment from their Ice Cream consumption to indulge and create personal space
  • The UK has the second highest per capita volume consumption among major markets
  • Women marginally over-consume Ice Cream compared to UK men
  • Ice Creams are consumed at a lighter frequency by UK Consumers

Ice Cream consumption will continue to be driven by the Fun & Enjoyment trend

Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for the UK and nine other countries to give a global context
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs will evolve in the short-to-medium term future
  • Examples of international and UK-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • Consumers are indulging in Ice Cream for Fun and Enjoyment in their personal space and time
  • The UK Ice Cream market, currently valued at GBP1.7 billion, will witness relatively higher growth in the next five years
  • Take-Home Ice Cream dominates the UK Ice Cream market with 72.4% of volume share
  • There were 3.4 billion Ice Cream occasions in the UK in 2012, with the highest occasions witnessed among Older Consumers and Females
  • The UK Ice Cream market is growing at healthy pace both in value and volume terms
  • The UK has the second highest per capita volume of consumption among major markets
  • Demographic cohort consumption patterns
  • Women marginally over-consume Ice Cream compared to UK men
  • Older Consumers are the largest age group with the highest number of occasions
  • UK consumers have Ice Creams at a lighter frequency
  • Ice Cream is consumed at a lighter frequency by the UK Consumers

Consumer trend analysis

  • Indulgence is the key motivation for choosing Ice Creams in the UK
  • Comparing consumer trends' influence on Ice Cream consumption across major markets
  • The Changing Lifestyle mega-trend: Choice of Ice Cream driven by the changing pattern of Lifestages in the UK
  • The Connectivity mega-trend: Aspirational ambitions have limited influence on Ice Cream purchases in the UK
  • The Convenience mega-trend: The Busy Lives of consumers will influence choice of Ice Cream in the UK
  • The Ethics mega-trend: Ethical and Environmental issues have limited influence on consumption of Ice Cream in the UK
  • The Experience and Enjoyment mega-trend: Indulgence continues to be the leading motivation to drive sales in the Ice Cream market in the UK
  • The Health and Wellness mega-trend : Health and Beauty aspects play a limited role in Ice Cream purchase decisions in the UK
  • The Individuality mega-trend: Consumers' desire to seek Personal Space and Time drives the consumption of Ice Cream in the UK
  • The Trust mega-trend: Product safety is a basic consumer need rather than a differentiator
  • The Value mega-trend: The search for better value for money influences Ice Cream purchases in the UK

Innovation examples

  • Manufacturers are innovating across categories to target the growing needs of UK consumers
  • Global innovations on formulation and packaging can be a source of inspiration for UK manufacturers

Recommended actions

  • Manufacturers should address UK consumers' desire for the best value products and guilt-free indulgence
  • Manufacturers should focus on the rise in demand for premium and indulgent Ice Cream, as well as fun products

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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