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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market

出版商 Canadean 商品編碼 306224
出版日期 內容資訊 英文 56 Pages
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消費者動向分析:巴西點心市場消費者動向與行動促進因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market
出版日期: 2014年06月25日 內容資訊: 英文 56 Pages



  • 種類分類與人口動態定義
  • 摘要方法
  • Canadean認為促進食品選擇的9項特定主要趨勢:細分為20項分類


  • 點心產品是為了愉快享受個人空間與時間而消費
  • 巴西點心市場急速成長、2018年預計可達465億巴西幣
  • 砂糖點心消費量中巴西點心市場佔了57%
  • 2012年巴西點心販賣機會達245億次、比例最多的對象是年輕成人女性
  • 巴西點心市場販售高成長促進了單人消費的上昇
  • 巴西消費量是世界上最具魅力的點心市場之一


  • 巴西女性比男性更常消費點心產品
  • 巴西年輕消費者帶動點心消費
  • 巴西男性與女性有類似的點心消費頻率模式
  • 中年層佔高頻率點心消費的最大比例


  • 個人的空間與時間是巴西選擇點心產品的主要動機
  • 主要市場點心產品消費與消費者動向影響比較
  • 生活方式變化主要趨勢:消費者更加需要與自身年齡相關需求符合的點心
  • 接續性主要趨勢:社群媒體行銷負責人擔當者提高產品認知度
  • 便利性主要趨勢:消費者在忙碌生活中對於容易食用的點心需求增加
  • 倫理主要趨勢:倫理問題對於巴西點心製品消費沒太大影響
  • 體驗與娛樂主要趨勢:消費者對於點心產品慾望促進他們追求滿足開心的體驗
  • 健康、保健主要趨勢:健康問題對購買點心產品的影響有限
  • 個性主要趨勢:巴西消費者需要個人空間與時間促進了巴西點心類消費
  • 信用主要趨勢:巴西消費者需要產品的信用與保證
  • 價值主要趨勢:金額是巴西選擇產品的影響主要因素之一


  • 製造業者為了對應擴大的巴西消費者需求在各式各樣的分類範圍中進行革新


  • 建議行動
  • 製造商開發高級品、自製產品目標對像大人小孩皆可
  • 製造商、行銷負責人、與零售業者必須考慮變化的消費模式與行銷機會


  • 細項趨勢說明
  • 詳細調查方法
  • 關於Canadean
Product Code: FD0031IS

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Brazilian consumers seek Confectionery products to meet their desire for Personal Space & Time
  • Sugar Confectionery accounts for the highest share of volume consumption and Chocolate will register the fastest growth in the market
  • Consumption of Confectionery is driven by the large young population - manufacturers need to ensure they are meeting their needs.
  • Women over-consume Confectionery products compared to men
  • Connecting directly with family and friends will become less important to Brazilian consumers as social media increases in importance
  • Consumers' busy lifestyles and feelings of time-scarcity will drive the demand for convenient Confectionery products for snacking

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for Brazil and nine other countries to give a global context
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Brazil-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Brazilian Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents


  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • Confectionery products are consumed for Fun and Enjoyment and for seeking Personal Space and Time
  • Brazil's Confectionery market is growing rapidly and is forecast to reach BRL46.5 billion by 2018
  • Sugar Confectionery constitutes 57% of the Brazilian Confectionery market in volume consumption terms
  • There were 24.5 billion Confectionery occasions in Brazil in 2012, with the highest occasions witnessed among Older Young Adults and Females
  • High value growth of the Confectionery market in Brazil is driven by rising per capita volume consumption
  • Brazil is one of the most attractive Confectionery markets globally in terms of volume consumption

Demographic cohort consumption patterns

  • Women over-consume Confectionery products more than men in Brazil
  • Confectionery consumption is driven by Young consumers in Brazil
  • Brazilian Men and Women exhibit identical Confectionery consumption frequency patterns
  • Mid-Lifers have the largest proportion of heavy frequency Confectionery consumption

Consumer trend analysis

  • Personal Space and Time is the key motivation for choosing Confectionery products in Brazil
  • Comparing consumer trends' influence on consumption of Confectionery products across major markets
  • The Changing Lifestyle mega-trend: Consumers increasingly seek Confectionery that meets their age related needs
  • The Connectivity mega-trend: Social media is increasingly being used by marketers to up product awareness
  • The Convenience mega-trend: Busy consumer lifestyles will increase the need for convenient Confectionery for snacking
  • The Ethics mega-trend: Ethical concerns have minimal impact on consumption of Confectionery products in Brazil
  • The Experience and Enjoyment mega-trend: Consumers indulgence in Confectionery products is driven by their desire to seek fun experiences
  • The Health and Wellness mega-trend: Health concerns have limited impact on the purchase of Confectionery products
  • The Individuality mega-trend: Consumers' desire to seek Personal Space and Time drives the consumption of Confectioneries in Brazil
  • The Trust mega-trend: Brazilian consumers need to be assured that products are trustworthy
  • The Value mega-trend: Better Value for Money is one of the primary factors influencing product choices in Brazil

Innovation examples

  • Manufacturers are innovating across categories to target the growing needs of Brazilian consumers

Global innovations on formulation and positioning can be a source of inspiration for Brazilian manufacturers

  • Recommended actions
  • Manufacturers can explore premium ranges as well as target their products towards either adults or children
  • Manufacturers, marketers, and retailers need to consider changing consumption patterns and marketing opportunities


  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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