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市場調查報告書

巴西的飲料市場趨勢

Quarterly Beverage Tracker - Third Quarter 2016 Brazil

出版商 Canadean 商品編碼 305928
出版日期 內容資訊 英文 22 Pages
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巴西的飲料市場趨勢 Quarterly Beverage Tracker - Third Quarter 2016 Brazil
出版日期: 2016年11月30日 內容資訊: 英文 22 Pages
簡介

本報告提供巴西的飲料市場相關調查分析、最新的發展趨勢、影響需求的因素、業界所面對的課題等相關有系統的資訊。

概要

經濟狀況的影響

焦點

推動市場要素

市場趨勢

無酒精飲品

  • 包裝水
  • 散裝/HOD水
  • 碳酸飲料
  • 果汁
  • 甘蜜飲料
  • 非碳酸飲料
  • 果汁汽水/糖漿
  • 果汁粉
  • 冰/RTD茶飲料
  • 冰/RTD咖啡飲料
  • 運動飲料
  • 機能飲料

酒精飲料

  • 啤酒
  • 蘋果酒
  • 烈酒
  • 葡萄酒
  • 其他酒精飲料

乳類飲料

  • 白牛奶
  • 發酵乳類飲料
  • 香料調味牛奶
  • 其他乳類飲料
  • 豆漿

熱飲

  • 熱茶
  • 熱咖啡

資料表

圖表

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目錄
Product Code: QTBRQ316

Summary

Despite the anticipation of the benefit for RTD categories in general during the Olympics Games held in Rio, few categories actually had an incremental volume due to the event. Carbonates, beers, energy drinks and sports drinks were not highly benefited. Packaged water, on the other hand, was the big hit, especially within arenas, and as a consequence of the policy implemented that prevented attendees from bringing their own drinks and foods inside these venues. The premium market for all beverages continued to grow during the quarter. There has been increased demand for powdered drinks, due to lower prices per liter, leading to consumption disqualification and cannibalization of RTD sales.

Key Findings

  • Canadean observed growth for less significant and regional brands, due to aggressive price offers.
  • RTD beverages continue to fall as a consequence of the drop in household income, high inflation, high unemployment, and the changes in the population habits.
  • During Q3-16, Nectars saw decline, as a consequence of an increase in prices from major players.
  • Since the rise of healthier choices in other categories, such as juice, the still drinks market is losing those health conscious consumers.

Canadean's Brazil Quarterly Beverage Tracker Q3-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Topline consumption volumes for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs low calorie, and key flavor
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Reasons To Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Brazil beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Brazil to back your marketing initiatives
  • Analyze the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

Table of Contents

  • 1.1 At A Glance
  • 1.2 Impact Of the Economic Situation
  • 1.3 Highlights
  • 1.4 Market Drivers
  • 1.5 Market Trends
  • 1.6 Soft Drinks
    • 1.6.1 Packaged Water
    • 1.6.2 Bulk/HOD Water
    • 1.6.3 Carbonates
    • 1.6.4 Flavored Water
    • 1.6.5 Juice
    • 1.6.6 Nectars
    • 1.6.7 Still Drinks
    • 1.6.8 Squash/Syrups
    • 1.6.9 Fruit Powders
    • 1.6.10 Iced/RTD Tea Drinks
    • 1.6.11 Iced/RTD Coffee Drinks
    • 1.6.12 Sports Drinks
    • 1.6.13 Energy Drinks
  • 1.7 Alcoholic Drinks
    • 1.7.1 Alcoholic Drinks
  • 1.8 Dairy Drinks
    • 1.8.1 Dairy Drinks
  • 1.9 Hot Beverages
    • 1.9.1 Hot Beverages
  • 1.1 Data Tables

List of Tables

  • Table 1: Brazil at a Glance - Quarterly Performance and Latest Forecast
  • Table 2: Impact Of The Economic Situation
  • Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F
  • Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F
  • Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F
  • Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F
  • Table 7: Carbonates Market Trends - Million Liters, 2015-2016F
  • Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F
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