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市場調查報告書

印度糕餅市場的消費者動態與行動促成因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market

出版商 Canadean 商品編碼 305341
出版日期 內容資訊 英文 56 Pages
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印度糕餅市場的消費者動態與行動促成因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market
出版日期: 2014年06月12日 內容資訊: 英文 56 Pages
簡介

本報告就印度糕餅市場進行調查分析,提供市場概要,對市場數據、各產品購買群的消費模式、可促進消費的消費者動態等進行探討,同時彙整有效針對消費者核心需求的新產品研發、以及策略提案等,報告如下。

第1章 定義

  • 類別與購買群的定義
  • 整理方法
  • 促進食品選擇的九大趨勢;更進一步分成20個次級趨勢

第2章 市場的狀況

  • 對愉悅的需求與對有趣、享受的需求促進了印度的糕餅消費
  • 印度糕餅市場現值745億印度盧比規模,預期在2013~2018年間有大幅成長
  • 糖類糕餅佔最大市佔率,巧克力預期有最急速的成長
  • 印度糕餅食用機會有248億次,其中多數消費由年輕世代促進
  • 印度糕餅市場紀錄了在主要市場中最多的消費量與銷售額
  • 印度的糕餅市場為全球最急遽成長的市場之一

第3章 不同購買群的消費模式

  • 女性的糕餅消費量較男性多
  • 糕餅的消費受到年輕世代的促進
  • 男性及女性皆可被歸類為糕餅產品的「重度消費者」
  • 即使高齡消費者的單人消費量不多,他們的消費頻率是最高的

第4章 消費者動向分析

  • 印度消費者追求充滿趣味及喜悅的糕餅產品
  • 影響糕餅產品消費的相關消費場動向:與其他主要市場的比較
  • 生活模式變化的大趨勢:各年齡層的新需求促進了印度的糕餅市場
  • 連接性的大趨勢:媒體為建立消費者與產品連結的主要影響因素
  • 便利性的大趨勢:對方便外帶的糕餅產品之需求
  • 道德觀的大趨勢:環境與道德的問題不太影響俄羅斯的糕餅消費
  • 經驗與愉悅的大趨勢:對趣味及喜悅的需求促進了糕餅產品的消費
  • 健康的大趨勢:對於口香糖的購買有正面影響
  • 個性的大趨勢:消費者追求可以反映其個人口味喜好的廣泛選擇
  • 信賴的大趨勢:印度消費者對於他們所購買的糕餅安全性沒有過度的擔憂
  • 價值的大趨勢:在選購糕餅產品的時候,比起價格,消費者追求有價值的產品

第5章 創新案例

  • 糕餅製造商為了鎖定俄羅斯消費者日漸高漲的需求,超領域的創新持續進行中
  • 製造商在配方、定位與行銷的創新上投入心力

第6章 建議行動

  • 製造商應鎖定最具成長基礎的年輕消費者,同時也必須提供無糖的產品
  • 行銷商應利用媒體向消費者介紹新產品,同時也應提供消費者廣泛的選項

附錄

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目錄
Product Code: FD0033IS

Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Indian consumers seek Confectionery products to meet their desire for additional Fun and Enjoyment .
  • Sugar Confectionery accounts for the highest share of volume consumption and Chocolate will register the fastest growth in the market.
  • Consumption of Confectionery is driven by the younger demographics.
  • Men over-consume Confectionery products compared to women.
  • Media has a strong influence in creating a connection between consumers and products.
  • Confectionery consumption will be driven by the growing desire to seek novel tastes and experiences.
  • Health has a positive influence on consumers' purchase of Gum.

Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for India and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and India-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • The need to indulge and seek additional Fun and Enjoyment is driving the Indian Confectionery market
  • The Indian Confectionery market, currently valued at INR74.5 billion, is forecast to register high growth during 2013-2018
  • Sugar Confectionery accounts for the highest share of volume consumption and Chocolate will register the fastest growth in the market
  • There were 24.8 billion Confectionery occasions in India with the majority of consumption driven by the young population
  • The Indian Confectionery market registers the highest growth rate, both in value and volume terms across major markets
  • The Indian Confectionery market is one of the fastest-growing markets globally

Demographic cohort consumption patterns

  • Men over-consume Confectionery products compared to women
  • Consumption of Confectionery is driven by the younger demographics
  • Both men and women can be classified as 'heavy frequency' consumers of Confectionery products
  • Although they have low per capita consumption, Older Consumers show the heaviest consumption frequency

Consumer trend analysis

  • Indian consumers seek Confectionery products to meet their desire for additional Fun and Enjoyment
  • Consumer trends influencing Confectionery consumption can be compared globally to highlight the degree of influence of each trend
  • The Changing Lifestyle mega-trend: The evolving needs of different age groups is a major driver of Confectionery consumption in India
  • The Connectivity mega-trend: Media has a strong influence in creating a connection between consumers and products
  • The Convenience mega-trend: Consumers demand Confectionery products that are convenient and suitable for on-the-go consumption
  • The Ethics mega-trend: Ethical and environmental issues have minimal influence on Confectionery choices
  • The Experience and Enjoyment mega-trend: Consumers indulgence in Confectionery products is driven by their desire to seek Fun and Enjoyment
  • The Health and Wellness mega-trend: Health has a positive influence on consumers' purchase of Gum
  • The Individuality mega-trend: Consumers demand a range of choices to reflect their personal taste and dietary preferences
  • The Trust mega-trend: Indian consumers are not overly concerned about the safety of the Confectionery they purchase
  • The Value mega-trend: When choosing Confectionery products, consumers desire good value for money

Innovation examples

  • Confectionery manufacturers are innovating across categories to target the growing needs of Indian consumers
  • Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions

  • Manufacturers should target a fast growing base of younger consumers, as well as offering sugar-free products
  • Marketers should use the media as a way of introducing consumers to new products and to help diversify consumer choice

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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