Cover Image
市場調查報告書

俄羅斯糕餅市場的消費者動態與行動促成因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Confectionery Market

出版商 Canadean 商品編碼 305340
出版日期 內容資訊 英文 56 Pages
訂單完成後即時交付
價格
Back to Top
俄羅斯糕餅市場的消費者動態與行動促成因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Confectionery Market
出版日期: 2014年06月14日 內容資訊: 英文 56 Pages
簡介

本報告就俄羅斯糕餅市場進行調查分析,提供市場概要,對市場數據、各產品購買群的消費模式、可促進消費的消費者動態等進行探討,同時彙整有效針對消費者核心需求的新產品研發、以及策略提案等,報告如下。

第1章 定義

  • 類別與購買群的定義
  • 整理方法
  • 促進食品選擇的九大趨勢;更進一步分成20個次級趨勢

第2章 市場的狀況

  • 好吃、好玩又便宜的零嘴促進了俄羅斯的糕餅消費
  • 目前市場規模為4,414億俄羅斯盧布的俄羅斯糕餅市場前景看好
  • 巧克力在俄羅斯糕餅市場有最大市佔率
  • 在俄羅斯,糕餅食用機會有244億次,其中以女性與年長者的機會最多
  • BRI各國中俄羅斯糕餅市場的銷售額最高
  • 俄羅斯糕餅市場的銷售額居全球第四

第3章 不同購買群的消費模式

  • 俄羅斯女性的糕餅消費量較男性多
  • 俄羅斯高齡消費者的糕餅產品消費量少,年輕人以上的族群消費量多
  • 俄羅斯女性購買糕餅的頻率相當高
  • 在俄羅斯,全部年齡層都頻繁的購買糕餅

第4章 消費者動向分析

  • 在俄羅斯,比起愉悅和價格,對於價值的追求才是選擇糕餅的主要動機
  • 影響糕餅產品消費的相關消費場動向:與其他主要市場的比較
  • 生活模式變化的大趨勢:提供特定年齡需求的人生階段相關產品促進了俄國的糕餅需求
  • 連接性的大趨勢:技術的導入不太影響消費者與其選擇產品的關係建構
  • 便利性的大趨勢:忙碌的生活型態與產品的差異化不是很有關係
  • 道德觀的大趨勢:環境與道德的問題不太影響俄羅斯的糕餅消費
  • 經驗與愉悅的大趨勢:愉悅的追求是俄羅斯糕餅消費的主要促進因素
  • 健康的大趨勢:對於健康方面的擔憂大大影響了糕餅產品的消費
  • 個性的大趨勢:俄羅斯消費者選擇糕餅產品以提供自己一些放鬆與獨處的時光
  • 信賴的大趨勢:俄羅斯消費者在糕餅產品的可信度上不太擔心
  • 價值的大趨勢:俄羅斯的糕餅消費者在日常購入糕餅產品時,會追求金錢的價值

第5章 創新案例

  • 糕餅製造商為了鎖定俄羅斯消費者日漸高漲的需求,超領域的創新持續進行中
  • 在配方與定位的全球性創新可成為俄羅斯製造商的靈感來源

第6章 建議行動

  • 消費能力的高漲代表製造商應提供消費整更加放縱的產品
  • 然而製造商也必須逐漸針對年齡與健康方面的不安做出回應

附錄

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: FD0040IS

Understanding Consumer Trends and Drivers of Behavior in the Russian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Russian consumers most often look to treat themselves with Confectionery. Rising spending power means manufacturers should offer consumers even more indulgent products.
  • Russian consumers remain cost-conscious and continue to demand value Confectionery products.
  • Confectionery manufacturers will need to increasingly respond to age and health concerns: Older Consumers will become an increasingly important consumer group for Chocolate manufacturers, while Russians are increasingly concerned about their health.
  • Confectionery consumption in Russia is highest among women and older consumers.

Understanding Consumer Trends and Drivers of Behavior in the Russian Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Russian Confectionery market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for Russia and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future.
  • Examples of international and Russia-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russian Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • The Russian Confectionery market is driven by a desire for fun, indulgent, and affordable products
  • The Russian Confectionery market, currently valued at RUB441.4 billion, will witness high growth
  • The Chocolate category accounts for the highest share of all volume sold in the Russian Confectionery market
  • There were 24.4 billion Confectionery occasions in Russia with consumption highest among women and older consumers
  • Russia leads the Confectionery market in terms of value among the BRIC nations
  • The Russian Confectionery market is fourth largest in volume terms globally

Demographic cohort consumption patterns

  • Russian women consume more Confectionery than their male counterparts
  • Older consumers are primarily under-consuming in the Russian Confectionery market while Older Young Adults continue to over-consume
  • Russian women are 'heavy frequency' consumers of Confectionery products
  • Russians across all age groups eat Confectionery at a heavy frequency

Consumer trend analysis

  • Indulgence and a desire to seek Better Value for Money are the key motivations for choosing Confectionery in Russia
  • Comparing Consumer Trends' influence on consumption of Confectionery products across major markets
  • The Changing Lifestyle mega-trend: The evolving needs of different age groups is driving Confectionery consumption in Russia
  • The Connectivity mega-trend: Technology Uptake has marginal influence on creating a 'connection' between consumers and the products they choose
  • The Convenience mega-trend: The Busy Lives of consumers has a limited role in differentiating products
  • The Ethics mega-trend: Ethical concerns have minimal impact on the consumption of Confectionery in Russia
  • The Experience and Enjoyment mega-trend: A desire for Indulgence is the leading driver in the Russian Confectionery market
  • The Health and Wellness mega-trend: Health concerns have a significant impact on the consumption of Confectionery products
  • The Individuality mega-trend: Russian consumers look to Confectionery to provide moments of relaxation and me-time
  • The Trust mega-trend: Few Russian consumers are concerned by a Confectionery product's trustworthiness
  • The Value mega-trend: Consumers seek better value for money in their regularly consumed Confectionery products

Innovation examples

  • Manufacturers of Confectionery are innovating across categories to target the growing needs of Russian consumers
  • Global innovations on formulation and packaging can be a source of inspiration for Russian manufacturers

Recommended actions

  • Rising spending power means manufacturers should offer consumers even more indulgent products
  • However, manufacturers will need to increasingly respond to age and health concerns

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
Back to Top