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市場調查報告書

英國的烘培/穀片市場的消費者動向與行動促進因子

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Bakery and Cereals Food Market

出版商 Canadean 商品編碼 305338
出版日期 內容資訊 英文 57 Pages
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英國的烘培/穀片市場的消費者動向與行動促進因子 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Bakery and Cereals Food Market
出版日期: 2014年06月12日 內容資訊: 英文 57 Pages
簡介

本報告針對日本的烘培/穀片市場進行調查分析,除提供市場概要之外,並就市場數據、各類別購物群的消費模式、促進消費的主要消費者動向等進行探討,同時彙整了有效鎖定消費者核心需求的創新產品開發、策略提案等內容。

第1章 定義

  • 類別與消費群的定義
  • 摘要的方法
  • 促進食品選擇的九大趨勢:更分為20個次級趨勢

第2章 市場的狀況

  • 對好吃又實惠的點心需求促進了英國烘培/穀片市場的消費
  • 現值122億英鎊規模的英國烘培/穀片市場,未來五年將面臨緩慢的成長
  • 麵包/麵包捲分類佔英國烘培/穀片市場銷量最大宗
  • 英國人食用麵包/穀片的機會為497億次,其中年長者及最年輕的消費者的機會最多
  • 英國的烘培/穀片市場較其他歐洲國家大幅成長

第3章 不同購物群的消費模式

  • 英國不分男女,其烘培/穀片的消費模式相同
  • 年長者較常購買早餐與穀片,相對的年輕人的消費量持續減少
  • 男性與女性對烘培/穀片的消費頻育一樣高
  • 英國消費者依循「重度頻率」的消費模式

第4章 消費者動向分析

  • 對愉悅的需求促進了英國的烘培/穀片市場
  • 影響烘培/穀片產品消費的相關消費場動向:與其他主要市場的比較
  • 生活模式變化的大趨勢:與人生階段相關的產品滿足特定年齡層,將促進的烘培/穀片需求
  • 連接性的大趨勢:與地區或體育活動的連結可促進消費
  • 便利性的大趨勢:忙碌的生活型態促進外帶烘培/穀片商品的消費
  • 道德觀的大趨勢:環境與道德的問題不太影響英國的烘培/穀片消費
  • 經驗與愉悅的大趨勢:對愉悅的需求是英國烘培/穀片消費的主要促進因子
  • 健康的大趨勢:與營養相關的情報對購入烘培/穀片產品的影響不大
  • 個性的大趨勢:消費者會選擇可以消除壓力的烘培/穀片作為獨處時間的好夥伴
  • 信賴的大趨勢:英國消費者對於烘培/穀片產品的安全性不太擔憂
  • 價格的大趨勢:對於英國的烘培/穀片消費者而言,價格為僅次於愉悅的主要需求

第5章 創新範例

  • 烘培/穀片製造商為了鎖定英國消費者日漸高漲的需求,超領域的創新持續進行中
  • 在配方與定位的全球性創新可成為英國製造商的靈感來源

第6章 建議行動

  • 製造商與行銷商應配合消費者忙碌的生活型態來開發及定位產品
  • 製造商、行銷商與零售業者需鎖定高齡消費群,並記得價格的重要性

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目錄
Product Code: FD0026IS

Understanding Consumer Trends and Drivers of Behavior in the UK Bakery and Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Life stage related products offering age specific benefits will drive the demand for UK Bakery and Cereals.
  • Value is a primary need among UK Bakery and Cereals consumers, second only to indulgence.
  • The consumption of Bakery and Cereals products among UK consumers was driven by pursuits of pleasure and indulgence.
  • High quality Bakery and Cereals products that give good health benefits will continue to have an influence on consumption behavior.

Understanding Consumer Trends and Drivers of Behavior in the UK Bakery and Cereals Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for UK and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery and Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and UK-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Bakery and Cereals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery and Cereals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • A desire for tasty, affordable snacks is driving Bakery and Cereal consumption in the UK
  • The UK Bakery and Cereals market currently valued at GBP 12.2 billion will witness slow growth in the next five years
  • The Bread and Rolls category accounts for the highest share of all volume sold in the UK Bakery and Cereals market
  • There were 49.7 billion Bakery and Cereals occasions in the UK with per capita occasions highest among the oldest and youngest consumers
  • The UK Bakery and Cereals market is recording high value growth compared to other European countries

Demographic cohort consumption patterns

  • UK men and women experience similar Bakery and Cereals consumption patterns
  • Older consumers are over-consuming Breakfast and Cereals while Older young adults continue to under-consume
  • Both men and women are 'heavy frequency' consumers of Bakery and Cereal products
  • The UK consumers follow 'heavy frequency' consumption pattern of Bakery and Cereal products

Consumer trend analysis

  • A desire to indulge is driving consumption in the UK Bakery and Cereals market
  • Comparing Consumer Trends influence on consumption of Bakery and Cereal products across major markets
  • The Changing Lifestyle mega-trend: Life stage related products offering age specific benefits will drive the demand for Bakery and Cereals
  • The Connectivity mega-trend: Connection with the local region or sporting events can contribute to driving consumption
  • The Convenience mega-trend: Busy lifestyles play an important role in driving the consumption of on-the-go Bakery and Cereal products
  • The Ethics mega-trend: Environmental and ethical concerns have little influence on Bakery and Cereals consumption in the UK
  • The Experience and Enjoyment mega-trend: The desire to indulge is the leading driver of Bakery and Cereals consumption in the UK
  • The Health and Wellness mega-trend: Nutritional information has limited influence on consumer's purchase of Bakery and Cereal products
  • The Individuality mega-trend: Consumers look for Bakery and Cereals products to help them create a bubble of me-time
  • The Trust mega-trend: British consumers have limited concerns over product safety in their Bakery and Cereal products
  • The Value mega-trend: Value is a primary need among UK Bakery and Cereals consumers, second only to indulgence

Innovation examples

  • Manufacturers of Bakery and Cereals are innovating across categories to target growing needs of the UK consumers
  • Global innovations on formulation and positioning can be a source of inspiration for the UK manufacturers

Recommended actions

  • Manufacturers and marketers need to innovate and position products suited to consumers with busy lifestyles
  • Manufacturers, marketers, and retailers need to capitalize on the aging population and remember the importance of value

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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