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市場調查報告書

土耳其的麵包店、麥片穀類市場趨勢與發展

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Turkey

出版商 Canadean 商品編碼 305336
出版日期 內容資訊 英文 50 Pages
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土耳其的麵包店、麥片穀類市場趨勢與發展 Market Focus: Trends and Developments in the Bakery and Cereals Sector in Turkey
出版日期: 2014年05月31日 內容資訊: 英文 50 Pages
簡介

本報告提供土耳其的麵包店、麥片穀類市場相關調查分析、消費者相關考察與市場資料、對主要的麵包店、麥片穀類類別與包裝的成長機會相關有系統的資訊。

摘要整理

未來預測

該國背景情況

  • 宏觀經濟分析
  • 概要:消費習慣

部門分析

  • 整體市場規模(數量、金額)分析
  • 市場規模(數量、金額)分析:各類別
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌 vs. 國家品牌的普及率
  • 成長率分析

流通相關考察

  • 主要的零售業者
  • 主要的流通形態:各類別

包裝相關考察

  • 主要的包裝材與種類
  • 主要的包裝用封蓋與外包裝(包裝)

主要企業與市場佔有率

資料附錄、調查手法

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目錄
Product Code: CS1548MF

This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Bakery and Cereals Snacks sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

  • Rising demand for healthy and functional products contribute to the growth of baked products in Turkey.
  • Marketers are engaging consumers in different ways to create awareness about their products and drive sales.
  • Consumers searching for Better Value for Money will drive consumption in the Bakery and Cereals market.
  • The search for convenience will continue to influence sales of Bakery and Cereals products in Turkey.
  • Bread and Rolls and Savory Biscuits' high volume share is creating demand for Flexible Packaging material in the market.

Urbanization and busy lives are leading to a change in consumption patterns among Turkish consumers. The search for Better Value for Money and Health and Wellness concerns are influencing consumers' choice of Bakery and Cereals products in Turkey. Artisanal baked products will continue to hold the majority share in the market as freshness is an important consideration while purchasing Bakery products in Turkey.

Reasons To Buy

This overview of the consumer and market dynamics of the Turkish Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - consumption habits

Sector Analysis

  • Overall value - volume analysis
  • Value - volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs.. national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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