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市場調查報告書

墨西哥的麵包店、麥片穀類市場趨勢與發展

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Mexico to 2018

出版商 Canadean 商品編碼 305334
出版日期 內容資訊 英文 42 Pages
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墨西哥的麵包店、麥片穀類市場趨勢與發展 Market Focus: Trends and Developments in the Bakery and Cereals Sector in Mexico to 2018
出版日期: 2014年06月10日 內容資訊: 英文 42 Pages
簡介

本報告提供墨西哥的麵包店、麥片穀類市場相關調查分析、消費者相關考察與市場資料、主要的麵包店、麥片穀類類別與包裝的成長機會相關有系統的資訊。

摘要整理

未來預測

該國背景情況

  • 宏觀經濟分析
  • 概要:消費習慣

部門分析

  • 整體市場規模(數量、金額)分析
  • 市場規模(數量、金額)分析:各類別
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌 vs. 國家品牌的普及率
  • 成長率分析

流通相關考察

  • 主要的零售業者
  • 主要的流通形態:各類別

包裝相關考察

  • 主要的包裝木材與種類
  • 主要的包裝用封蓋與外包裝

主要企業市場佔有率

資料附錄、調查手法

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目錄
Product Code: CS1542MF

This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Bakery and Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

  • The Bakery and Cereals market in Mexico is driven by Bread and Rolls. The Cakes, Pastries and Sweet Pies and Cookies are the second and third largest categories in the Mexican Bakery and Cereals market.
  • Health and the desire to Indulge are the leading motivational factors driving the consumption of Bakery and Cereals products in Mexico.
  • Food and Drinks Specialists are the preferred destination for purchase of Bakery products in Mexico, followed by Hypermarkets and Supermarket.
  • Film and Bags/Sachets made of Flexible Packaging are the most commonly used packaging material for Bakery and Cereals in Mexico.
  • A fragmented retail landscape has contributed to the low Private Label penetration.

The busy lifestyles and culture of large young consumers is driving the demand for convenient and healthy bakery products such as multi-grain bread, Breakfast Cereals, and Cereal Bars. The search for good quality products and indulgent products are factors influencing consumers choice of Bakery and Cereals in Mexico. An increasing awareness of heart health and obesity problems will drive consumers towards "better for you" products.

Reasons To Buy

This overview of the consumer and market dynamics of the Mexican Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview -Consumption habits

Sector Analysis

  • Overall value-volume analysis
  • Value-volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs. national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packing closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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