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Market Focus: Trends and Developments in the Savory Snacks Sector in Turkey

出版商 Canadean 商品編碼 305327
出版日期 內容資訊 英文 45 Pages
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土耳其的鹹味零食部門的趨勢與發展 Market Focus: Trends and Developments in the Savory Snacks Sector in Turkey
出版日期: 2014年05月31日 內容資訊: 英文 45 Pages


第1章 摘要整理

第2章 今後預測

第3章 該國背景

  • 宏觀經濟分析
  • 概要:消費習慣

第4章 部門分析

  • 銷售額/銷售量分析:整體
  • 銷售額/銷售量分析:各類別
  • 市場佔有率分析

第5章 消費者概要

  • 主要趨勢

第6章 自有品牌

  • 自有品牌VS全國品牌的滲透
  • 成長分析

第7章 流通相關考察

  • 主要的零售業者
  • 主要的流通形式:各類別

第8章 包裝的考察

  • 主要包裝的材料和種類
  • 主要的閉合方法與包裝

第9章 主要企業/市場佔有率



Product Code: CS1526MF

This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

  • Offering new product experiences that add value to the product can be a key marketing strategy.
  • Marketers are innovating with flavor and the use of new ingredients to offer a new experience.
  • Private label penetration is expected to increase with growth of the organized retail market in Turkey.
  • Developing organized retail in Turkey supports the growth of branded products in the Savory Snacks market.
  • Rising consumption of Processed Snacks, Nuts and Seeds, and Potato Chips will drive changes in packaging demand by 2018.

A large young population base and rising disposable income is driving consumption of Savory Snacks in Turkey. Health and Wellness concerns are also influencing consumption patterns in the country. Turkish consumers are highly price conscious and exhibit low brand loyalty, resulting in greater penetration of store brands, also driven by the growth of organized retail in the country.

Reasons To Buy

This overview of the consumer and market dynamics of the Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - consumption habits

Sector Analysis

  • Overall value - volume analysis
  • Value - volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs. national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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