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市場調查報告書

英國軟性飲料市場的動向與發展

Market Focus: Trends and Developments in the Soft Drinks Sector in the UK

出版商 Canadean 商品編碼 305079
出版日期 內容資訊 英文 51 Pages
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英國軟性飲料市場的動向與發展 Market Focus: Trends and Developments in the Soft Drinks Sector in the UK
出版日期: 2014年04月30日 內容資訊: 英文 51 Pages
簡介

本報告針對英國軟性飲料市場進行調查分析,除提供市場概要資訊之外,同時彙整了市場規模、可促進市場進化的經濟、消費群、行動相關動向、以及主要企業概要等內容。

第1章 國家狀況

  • 英國逐漸進入高齡化社會,對健康的關心程度也日益高漲
  • 大規模的現代化零售模式主導了英國的軟性飲料銷售量
  • 碳酸飲料獨佔了店舖的銷售額,店舖以外販售管道的競爭也相當激烈
  • 消費者的戶外休閒減少,會嘗試能夠讓人重溫餐廳或pub體驗的新產品

第2章 軟性飲料領域的動態

  • 原物料價格的上漲抑制了軟性飲料的成長,產品創新掌握了本領域能否超越平均的成長關鍵
  • 英國的飲料市場中,提神飲料的市佔率政急速增加中
  • 軟性飲料分類的動態與機會
  • 自有品牌補齊了軟性飲料領域中產品多樣性與高級產線
  • 從「便宜商品」到「高CP值商品」的改變,預期將能持續促進自有品牌的成長
  • 主要品牌:分類別

第3章 包裝的探討

  • 英國的碳酸飲料與果汁的消費量較多,因此對硬質塑膠及剛性金屬的需求較高
  • 提供在外購買飲料時的便利性乃包裝創新的主軸

第4章 消費者側寫

  • 高齡消費群促進了英國的軟性飲料消費
  • 多數英國消費者的軟性飲料飲用頻率中等,一天一次到兩次左右
  • 消費者尋求最CP值高的軟性飲料
  • 對高CP值軟性飲料的探求,以及消費者的生活模式促進了英國的軟性飲料市場
  • 行銷企劃必須鎖定的新消費者度動機在於創造能自得其樂的「獨處時間」

第5章 未來展望:英國軟性飲料領域的主要動向

  • 即便現在的影響有限,健康及特定年齡層的需求在英國軟性飲料市場中將日益重要

附錄

目錄
Product Code: CS1496MF

This report provides a concise overview of the Soft Drinks market in the UK. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Key Findings

  • Large modern retail formats such as Hypermarkets and Supermarkets continue to constitute a major share of the retail space, followed by Convenience stores, Traditional Stores, and Specialist Beverage Retailers.
  • Older consumers, those aged 55 and over, constitute a quarter of the consumption for both men and women, indicating an opportunity for healthy product lines
  • The most important motivation is the search for Better Value for Money, followed by Changing Lifestages as an aging population and altering age group dynamics is changing soft drinks consumption habits
  • Consumers' inclination to buy low calorie, less sugar or no-sugar products continues to impact their choice of Soft Drinks. Furthermore, "natural" claims and products containing anti-oxidants are the other important tags that consumers look for before making a purchase.

This report brings together consumer insight and market data to provide a comprehensive brief of the UK's Soft Drinks sector. This allows for the rapid identification of key growth opportunities across 12 Soft Drinks categories and their packaging.

In particular, this report includes:

  • Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Soft Drinks sector.
  • Key growth categories are highlighted by analyzing the market dynamics of three Soft Drinks categories.
  • The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Soft Drink consumption volumes
  • Market shares are provided for the leading brands across Soft Drinks categories
  • An overview of packaging trends in the UK Soft Drinks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Reasons To Buy

This report brings together Canadean's market, consumer and packaging research to highlight the best opportunities in the Soft Drinks market in the UK. This overview of the consumer and market dynamics of the UK Soft Drinks sector allows new entrants and established players to gain a rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

Table of Contents

Country Context

  • The UK's population is aging and becoming increasingly health conscious
  • Large Modern retail formats continue to lead Soft Drinks sales in the UK
  • Carbonates dominate on-premise sales, but are facing greater competition in off-premise channels
  • Consumers are trying new products and concepts to replicate the experience of restaurants and pubs, as they cut back on out-of-home leisure

Soft Drinks Sector Dynamics

  • Rising raw material prices will limit growth in the Soft Drinks sector, with product innovation key to growing above the sector average
  • Energy Drinks are rapidly increasing their share of the UK Soft Drinks market
  • Soft Drinks Category Dynamics and Opportunities
  • Private Label brands are exploring new varieties and premium product ranges in the Soft Drinks sector
  • The transition from a “Cheap” to a “Better Value for Money” preposition will continue to drive the growth of Private Labels
  • Key brands by category

Packaging Insights

  • The high volume of Carbonates and Juice consumed in the UK is creating strong demand for Rigid Plastic and Rigid Metal packaging
  • Packaging innovation is centered around providing convenience for on-the-go consumption

Consumer Profile

  • The older population is driving the consumption of Soft Drinks in the UK
  • Most British consumers drink Soft Drinks at a medium frequency, that is one to two times a day
  • Most often, consumers are looking for the Soft Drinks that offer the best value for money
  • The search for value for money and consumer's lifestyles are driving the Soft Drinks market in the UK
  • Treating yourself and creating moments of “me-time” are additional consumer motivations marketers need to target

Future Outlook - Key trends in the UK's Soft Drinks sector

  • Health and age-specific needs will become increasingly important in the UK Soft Drinks market, despite their current limited influence

Data Appendix and Summary Methodology

  • Data Appendix
  • Market Data: methodology, and category and channel definitions
  • Packaging Data: methodology and category definitions
  • Consumer Data: methodology, and consumer group and category definitions
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