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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Bakery and Cereals Food Market

出版商 Canadean 商品編碼 304914
出版日期 內容資訊 英文 58 Pages
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印度烘烤食品/榖類加工食品市場的消費者動向與行動促進因子 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Bakery and Cereals Food Market
出版日期: 2014年05月30日 內容資訊: 英文 58 Pages


第1章 定義

  • 產品種類的分類與購買層的定義
  • 摘要方法
  • 促進食品選擇的9項大趨勢:進一步分類成20項次趨勢

第2章 市場狀況

  • 新鮮、安全且選擇多為印度的烘烤食品/榖類加工食品消費的主要促進因子
  • 現在2,935億印度盧比規模的印度烘烤食品/榖類加工食品市場預估在今後5年將大幅成長
  • 餅乾(甜餅乾)產品種類佔印度烘烤食品/榖類加工食品市場銷售量的最大市佔率
  • 在印度食用烘烤食品/榖類加工食品的機會為302億次,消費的大部分比例為年輕消費者
  • 印度的烘烤食品/榖類加工食品市場在全球的消費量、銷售額屬最少
  • 印度的烘烤食品/榖類加工食品市場為全球最急速成長的市場之一

第3章 購買者層別消費模式

  • 印度的男性與女性採取相同的烘烤食品/榖類加工食品產品消費模式
  • 高齡消費者不太消費早餐與榖類加工食品,不過10代經常消費
  • 印度男性的烘烤食品/榖類加工食品消費頻率高
  • 隨著勞動人口增加,烘烤食品/榖類加工食品產品的消費頻率提高

第4章 消費者動向分析

  • 由於年齡結構的變化與享受個人空間和時間,對商品消費的慾望為印度烘烤食品/榖類加工食品市場的主要動機
  • 對烘烤食品/榖類加工食品產品消費相關消費者動向的影響:與其他主要市場的比較
  • 生活型態變化的大趨勢:尋求搭配年齡和生活階段需求的烘烤食品產品
  • 連線性的大趨勢:媒體對印度的烘烤食品/榖類加工食品產品消費所造成影響的程度為中度
  • 便利性的大趨勢:忙碌的生活型態促進外帶烘烤食品/榖類加工食品商品的消費
  • 倫理的大趨勢:環境和倫理問題對印度烘烤食品/榖類加工食品的消費沒什麼影響
  • 經驗與樂趣的大趨勢:烘烤食品/榖類加工食品產品的消費由追求愉快經驗的慾望所促進
  • 健康的大趨勢:健康對烘烤食品/榖類加工食品的影響將隨著肥胖增加而增大
  • 個性的大趨勢:消費者尋求能提供個人空間、現實逃避、輕鬆的產品
  • 信賴的大趨勢:信賴性的大趨勢對印度烘烤食品/榖類加工食品產品的消費沒有造成太大影響
  • 價值的大趨勢:消費者追求更高價值的榖類加工食品而選擇自有品牌產品

第5章 創新案例

  • 烘烤食品/榖類加工食品廠商為鎖定印度消費者的高漲需求而超越產品種類持續創新
  • 全球性配方和定位的創新可以是印度廠商的靈感來源
  • 廠商重視創新配方、定位、包裝

第6章 建議

  • 市場商人致力於高級產品的提供之外,應做出區域和地方需求的差異化
  • 廠商應發展吸引大家族和年輕消費者的產品創新


Product Code: FD0025IS

Understanding Consumer Trends and Drivers of Behavior in the Indian Bakery and Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Age-specific products are a growing phenomenon in the Indian Bakery and Cereals market that support health concerns of different age groups
  • Hectic lives leading to time-scarcity will continue to influence the Bakery and Cereal Food consumption in India
  • Consumption of Bakery and Cereal products among Indians is driven by pursuit of pleasure and moments of relaxation
  • Bakery and Cereal products which offer better value for money will continue to be popular among Indian consumers.

Understanding Consumer Trends and Drivers of Behavior in the Indian Bakery and Cereals Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for India and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery and Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and Indian-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Bakery and Cereals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the SECTOR sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents


  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • Freshness, safety and wide product choices are the key drivers of Bakery and Cereal consumption
  • Indian Bakery and Cereals market currently valued at INR293.5 billion is expected to witness high growth in the next five years
  • The Cookies (Sweet Biscuits) category accounts for the highest volume share in Indian Bakery and Cereals market
  • There were 30.2 billion Bakery and Cereals occasions in India with majority of consumption driven by young population
  • The Indian Bakery and Cereals market is smallest in terms of value and volume globally
  • Indian Bakery and Cereals market is one of the fastest growing markets globally

Demographic cohort consumption patterns

  • Males and Females follow similar consumption habits of Bakery and Cereal products in India
  • Older consumers are primarily under-consuming Breakfast and Cereal products while Tweens and Early teens continue to over-consume
  • Indian Males are 'heavy frequency' consumers of Bakery and Cereal products
  • Working population follow 'heavy frequency' consumption of Bakery and Cereals products in India

Consumer trend analysis

  • Changing Age Structures and desire to consume products to enjoy Personal Space and Time are leading motivation in Indian Bakery and Cereals market
  • Comparing consumer trends influence on consumption of Bakery and Cereal products across major markets
  • The Changing Lifestyle mega-trend: Indian consumers seek Bakery products to meet their age and lifestage needs
  • The Connectivity mega-trend; Indian consumers are moderately influenced by the Media in their Bakery and Cereals consumption
  • The Convenience mega-trend: Busy lifestyles are driving the consumption of on-the-go Bakery and Cereal products
  • The Ethics mega-trend: Environmental and ethical concerns have little influence on Bakery and Cereals consumption in India
  • The Experience and Enjoyment mega-trend: Consumption of Bakery and Cereals products is driven by desire to seek enjoyable overall experiences
  • The Health and Wellness mega-trend: The influence of Health in Bakery and Cereals will increase as obesity levels rise
  • The Individuality mega-trend: Consumers seek products offering moments of personal space, escapism and relaxation
  • The Trust mega-trend: The Trust mega-trend has little influence on consumption of Bakery and Cereal products in India
  • The Value mega-trend: Consumers seek better value in Bakery and Cereals by opting for private label products

Innovation examples

  • Manufacturers of Bakery and Cereals are innovating across categories to target growing needs of the Indian consumers
  • Global innovations on formulation and positioning can be a source of inspiration for Indian manufacturers
  • Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions

  • Marketers should focus on providing premium products, while differentiating between regional and rural needs
  • Manufacturers should innovate with products that appeal to larger households and younger consumers


  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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