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市場調查報告書

全球已調理食品市場上的新市場機會,及對進化的消費者需求的應對

Identifying new opportunities in the Prepared Meals markets and responding to evolving consumer need states

出版商 Canadean 商品編碼 304913
出版日期 內容資訊 英文 76 Pages
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全球已調理食品市場上的新市場機會,及對進化的消費者需求的應對 Identifying new opportunities in the Prepared Meals markets and responding to evolving consumer need states
出版日期: 2014年05月30日 內容資訊: 英文 76 Pages
簡介

全球已調理食品的消費趨勢中,預計較富裕的人消費量、頻率會更為增加。已開發國家的情況下,男性消費頻率高。還有高級品市場規模今後將更加擴大。

本報告提供全球各國--已開發國家(法國、德國、義大利、西班牙、英國、美國)及新興國家(巴西、中國、俄羅斯)雙方--的已調理食品市場市場相關分析、市場趨勢、消費者的年齡、性別等區別的詳細趨勢、主要機會、消費者需求現狀與今後的對策調查。

簡介、分析方法

全球已調理食品的市場規模(以數量、金額為準)

已調理食品的消費機會:消費者的人口結構分析

主要的推動市場要素分析

建議

附錄

目錄
Product Code: CS0601IS

"Identifying new opportunities in the Prepared Meals markets and responding to evolving consumer need states" provides detailed insight into new opportunities in Prepared Meals in both developing and developed countries. The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumer's changing lifestyles, and how this will affect their product choices. To do this, the report highlights innovative new product development for effectively targeting consumers' most important needs,and offers strategic recommendations to capitalize on the evolving motivations driving consumption.

Key Findings

  • Consumers in the global bottom 50 percentile of global wealth are more likely to turn to Ready Meals than those in the top 50 percentile
  • Men are more reliant on convenient offerings than women in developed countries
  • Eating occasions are becoming increasingly informal, with people more likely to eat on their own, or jn combination with other activities
  • Consumers are looking for indulging treats that offer moments of escapism
  • Sales of premium Ready Meals are increasing as consumers increasingly associate processed food with inferior taste and quality.

"Identifying new opportunities in the Prepared Meals markets and responding to evolving consumer need states" shows how consumer behavior is evolving and this will open up new opportunities in the Prepared Meals market. This includes a more holistic understanding of health and the role drinks can play in meeting these needs, the continuing influence consumers' busy lives has in changing consumption habits, the ongoing key role taste will play in consumer choices.

In particular, this report includes:

  • Identification of the key consumer demographic groups driving consumption of Prepared Meals in two regions based on economic positioning: Developed Economies (France, Germany, Italy, Spain, the UK and the US), and Emerging Economies (Brazil, China, and Russia). The figures show the volume of Prepared Meals consumption attributed to specific age, gender, wealth, and location groups, as well as identifying the key motivations driving consumption in each of these regions.
  • In addition the report identifies whether these consumers "over" consume in Prepared Meals (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Breakdowns are provided for infrequent consumers of Prepared Meals into age, gender and leisure time
  • The evolution of consumer need states will create opportunities for marketers in four areas: evolving meal times, managing living costs, indulgence and health. The report explores the consumer behavior underpinning these trends, highlights innovative product development driven by these evolving consumer needs, and provides actionable insights for marketers to better position their products to meet these trends.

Reasons To Buy

  • This report provides actionable insight into new opportunities emerging in Prepared Meals markets bybringing together consumer analysis and case studies
  • This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in 3 Prepared Meals categories
  • Understanding these trends, and how the most innovative marketers are seeking to target them, will allow marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Table of Contents

Introduction and methodology

Market value and volume of the global Prepared Meals market

Demographic analysis of Prepared Meals occasions

Analysis of the key drivers of Prepared Meals occasions across the globe

Recommendations

Appendix

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