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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Bakery and Cereals Market

出版商 Canadean 商品編碼 303835
出版日期 內容資訊 英文 57 Pages
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消費者趨勢分析:俄羅斯的麵包店、麥片穀類市場上消費者趨勢與行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Bakery and Cereals Market
出版日期: 2014年05月26日 內容資訊: 英文 57 Pages



  • 類別的分類和人口統計定義
  • 摘要手法
  • 9個大趨勢


  • 好吃、新鮮、物有所值品為消費的主要推動因素
  • 目前市場價值為4,689億俄羅斯盧布,今後5年以上穩定成長
  • 麵包、麵包捲的類別,佔俄羅斯的銷售量整體3分之2
  • 消費回數:628億次,男性和少年、十幾歲前半的年輕人推動
  • 在全球也是急速成長中的市場
  • 全球第4大消費量


  • 女性略有過度消費趨勢
  • 老年人,以及少年、十幾歲前半有過度消費趨勢
  • 男性和女性,消費頻率都很高
  • 消費頻率高的模式


  • 尋求個人的空間和時間
  • 消費者趨勢影響消費
  • 生活方式的改變:促進各年齡的消費者需求
  • 連接性:不同的文化,影響消費的選擇
  • 便利性:忙碌的消費者,尋求便攜式商品、時間節約的方便
  • 倫理:幾乎沒有環境、倫理問題的影響
  • 經驗與享受:高品質、隨心所欲的商品
  • 健康和保健:帶來健康效果的商品
  • 個人:尋求個人的空間和時間
  • 信用:幾乎不影響消費
  • 價值:尋求物超所值


  • 對應增加的消費需求的技術創新
  • 對形態與定位的全球性革新


  • 提供經驗、隨心所欲、好吃的商品
  • 重視健康與便利性,以老年人為對象


Product Code: FD0022IS

Understanding Consumer Trends and Drivers of Behavior in the Russian Bakery & Cereals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Russia's Bakery & Cereals market is one of the fastest growing by value and volume worldwide
  • Older Consumers as a demographic have the highest number of Bakery & Cereals occasions per year
  • Russian consumers select Bakery & Cereals based on the products' ability to meet personal time related needs at an affordable price
  • Busy lifestyles will drive demand for products convenient for on-the-go consumption.

Understanding Consumer Trends and Drivers of Behavior in the Russian Bakery & Cereals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for Russia and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and Russia-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russian Bakery & Cereals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents


  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • A desire for tasty, fresh, and good value products is driving the consumption of Bakery and Cereals
  • Russia's Bakery and Cereals market currently valued at RUB468.9 billion will witness steady growth over the next five years
  • The Bread and Rolls category accounts for two thirds of all volume sold in the Russian Bakery and Cereals market
  • There were 62.8 billion Bakery and Cereals occasions in Russia with per person consumption higher among men and Tweens and Early Teens
  • The Russian Bakery and Cereals market is one of the fastest growing worldwide
  • Russia's Bakery and Cereals market is fourth largest in terms of volume globally

Demographic cohort consumption patterns

  • Russian women marginally over-consume Bakery and Cereals products
  • Older Consumers are under-consuming Breakfast and Cereal products while Tweens and Early Teens over-consume
  • Both men and women are 'heavy frequency' consumers of Bakery and Cereal products
  • Russian consumers follow a 'heavy frequency' consumption pattern of Bakery and Cereals products

Consumer trend analysis

  • Value conscious Russian consumers seek Personal Space and Time while consuming Bakery and Cereals products
  • Comparing Consumer Trends influence on consumption of Bakery and Cereal products across major markets
  • The Changing Lifestyle mega-trend: The choice of Bakery and Cereals products are driven by consumers' age-based needs
  • The Connectivity mega-trend: Exposure to different cultures affects consumption choices
  • The Convenience mega-trend: Busy consumers are seeking on-the-go products and time-saving convenience
  • The Ethics mega-trend: Environmental and ethical concerns have little influence on Bakery and Cereals consumption in Russia
  • The Experience and Enjoyment mega-trend: Russian consumers seek high quality, indulgent Bakery and Cereals products
  • The Health and Wellness mega-trend: Russian consumers desire Breakfast Cereals that provide health benefits
  • The Individuality mega-trend: Consumers desire for Personal Space and Time drives Bakery and Cereals consumption in Russia
  • The Trust mega-trend: Trust has little influence on consumption of Bakery and Cereal products in Russia
  • The Value mega-trend: Russian consumers look for Better Value for Money products in Bakery and Cereals

Innovation examples

  • Manufacturers of Bakery and Cereals are innovating across categories to target growing needs of the Russian consumers
  • Global innovations on formulation and positioning can be a source of inspiration for Russian manufacturers

Recommended actions

  • Manufacturers should meet Russian consumers' growing need for products offering experience, indulgence, and taste
  • Manufacturers should focus on health, convenience, and targeting Russia's aging population


  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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