Cover Image
市場調查報告書

全球機能性食品、飲料市場未來性:導致成功的產品定位與訴求

The Future of Functional Food and Drinks - successful product positioning and claims

出版商 Canadean 商品編碼 303436
出版日期 內容資訊 英文 89 Pages
訂單完成後即時交付
價格
Back to Top
全球機能性食品、飲料市場未來性:導致成功的產品定位與訴求 The Future of Functional Food and Drinks - successful product positioning and claims
出版日期: 2014年05月20日 內容資訊: 英文 89 Pages
簡介

全球機能性食品、飲料市場的各地區中,歐洲和日本新產品的開發、檢驗都非常活躍地進行,美國維持全球最大的市場規模,尤其是關於改善生活習慣用產品其優越性突出。另一方面,隨著經驗數據的積累,機能性食品、飲料市場沿著其強調點(天然性「科學性」效果等等)與功效(益生菌,血糖值控制,肌肉增強等)分割得更細,供給各種專門功能的產品。

本報告提供全球及各地區的機能性食品、飲料市場相關分析、各地區市場推動成長要素(革新/商品開發、法規改革等等)與其影響度、市場趨勢的預測值(今後4年份)、各部門的詳細趨勢(益生菌、血糖值控制、肌肉力量與耐久力增強、認知功能等)、消費群組詳細的特性與趨勢、今後的市場方向性等相關分析。

簡介

法規環境

機能性食品、飲料市場分類

機能性食品、飲料的趨勢

消費者環境

機能性食品、飲料的未來性

附錄

目錄
Product Code: CS0600IS

"The Future of Functional Food & Drinks - successful product positioning and claims" provides a comprehensive overview of the functional food and drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. Innovation hubs are identified: Europe for regulation, Japan for product development, the US for consumer demand, and Brazil, India, and China for emerging markets. In addition, the report segments the functional food and drinks market by health claim and consumer age groups, and studies the future of four key trends in the market: probiotics, glucose control, performance muscle and prevention muscle, and cognitive performance in adults. Key ingredients are identified in each of these areas. Finally, the future of the functional food and drinks market is considered.

Key Findings

  • As a result of stringent regulation, Europe has become the global hub for functional food and drinks clinical trials, while Japan remains by far and away the centre of functional innovation. But the largest number of functional food and drink consumers is in the US - especially as a market for lifestyle health products
  • As the quality of clinical data supporting health claims improves, we expect to see deeper segmentation of target audiences for functional products. We also expect an ongoing tension in whether products are marketed as being more natural, or more 'scientific' or a hybrid
  • We have identified four key trends in the evolving functional food and drink market: the future of probiotics and assessment of the clinical evidence in probiotics, the mainstreaming of glucose control, performance muscle and prevention muscle, and cognitive performance in adults
  • Health is often not a prime consideration when consumers come to select what food and drink to consume; other motivations are more pressing, meaning consumers are likely to select an unhealthy product if it better meets their needs. Even where there is clear clinical evidence that a product or ingredient can improve health outcomes, the functional benefit may be better positioned as a solution for busy lives or changing lifestyles, or even just as expression of individualism.

"The Future of Functional Food & Drinks - successful product positioning and claims" provides a roadmap for identifying future trends in the functional food and drinks market.

In particular, this report includes:

  • A review of the current state of the regulatory landscape in major markets and the implications for the functional food and drinks market
  • Analysis of how the functional food and drinks market can be segmented. It looks at functional food and drinks in terms of the relationship of claims to performance, prevention and treatment, and how these performance, prevention and treatment claims map onto consumer age groups and site-specific benefits
  • Analysis of four key trends in functional food and drinks: the future of probiotics and assessment of the clinical evidence in probiotics, mainstreaming of glucose control, performance muscle and prevention muscle, and cognitive performance in adults
  • Identification of the key consumer groups for health claims, how much consumers trust food and drinks manufacturers (on health claims), and what claims resonate with consumers
  • Evaluation of the future of the functional food and drink market, including the clinical trials bell curve, the clear establishment of 'senior' nutraceutical products, the question mark over innovative ingredients, and the continued role for lifestyle products.

Reasons To Buy

  • This report allows marketers to update their product and innovation strategies to make the most of new opportunities in the functional food and drink market
  • The conceptual frameworks and consumer data used throughout the report allow manufacturers to quickly identify what health needs and consumer groups should be targeted, and with what ingredients
  • Knowledge of the functional food and drink regulatory and consumer landscape will allow manufacturers to successfully position and market their product in a rapidly changing environment.

Table of Contents

  • Introduction
  • The Regulatory Landscape
  • Segmenting The Functional Food and Drinks Market
  • Trends in Functional Food and Drinks
  • The Consumer Landscape
  • The Future of Functional Food and Drinks
  • Appendix
Back to Top