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市場調查報告書

泰國的鹹味零食市場趨勢與發展

Market Focus: Trends and Developments in the Savory Snacks Sector in Thailand

出版商 Canadean 商品編碼 300886
出版日期 內容資訊 英文 47 Pages
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泰國的鹹味零食市場趨勢與發展 Market Focus: Trends and Developments in the Savory Snacks Sector in Thailand
出版日期: 2014年04月30日 內容資訊: 英文 47 Pages
簡介

泰國的鹹味零食市場,由於每人所得水準低,現在成為受抑制的狀態。今後,由於勞動人口的比率上升和迅速都市化,可支配所得擴大等社會、經濟上的正面要素,一般認為鹹味零食市場將轉移至成長軌道。市場的年複合成長率(CAGR),2008∼2013年記錄為3.6%,推算2013∼2018年達到4.0%。新口味和功能性商品的開發,為市場成長的要素之一。在各類別中加工零食佔最大的市場佔有率,今後(2013∼2018年)的年複合成長率(CAGR)以堅果、種子類5.9%為最高。

本報告提供泰國的鹹味零食市場現狀與趨勢相關分析、整體市場結構和背景情況、各部門的市場規模(過去的實際成果值與今後五年的預測值)、流通結構與趨勢、私人/全國品牌趨勢、相關產業(包裝產業)的關聯性、今後的市場機會和發展的方向性等調查資料、考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析
  • 市場概要:消費習慣

部門分析

  • 整體市場規模分析(以金額、數量為準)
  • 各類別的市場規模分析
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌和全國品牌的競爭
  • 成長分析

流通結構相關考察

  • 主要的零售業者
  • 各分類的主要流通形態

包裝相關考察

  • 主要的包裝材料和種類
  • 代表性包裝的封蓋和外包裝

代表性企業與其市場佔有率

資料附表及分析方法概要

目錄
Product Code: CS1538MF

This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

  • Product innovation and demand for healthy snacks are the key driving factors in Thailand's Savory Snacks market.
  • Higher disposable income and rapid urbanization to drive Savory Snacks market in Thailand.
  • Busy lives, western lifestyle, and greater participation of women in the workforce are factors driving the eating out trend in Thailand.
  • Processed Snacks and Potato Chips account for the majority share in the Savory Snacks market.
  • Consumers are paying more for the volume consumed owing to rising food inflation.
  • Health concerns still remain the key in Savory Snacks decisions by Thai consumers.

The Savory Snacks market in Thailand is currently constrained by low per capita consumption. Positive socio-economic factors such as a high share of the working population, rapid urbanization, and rising disposable income will boost growth in the Savory Snacks market in the country. The market grew at a CAGR of 3.6% in local currency terms during 2008-2013 and is forecast to grow at a CAGR of 4.0% during 2013-2018 driven by innovation in flavors, and new products with functional attributes. While Processed Snacks is the largest category by value, Nuts and Seeds is forecast to register highest growth at a CAGR of 5.9% during 2013-2018.

Reasons To Buy

This overview of the consumer and market dynamics of the Thai Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview -consumption habits

Sector Analysis

  • Overall value -volume analysis
  • Value -volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs. national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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