Market Focus: Trends and Developments in the Savory Snacks Sector in Indonesia to 2018
|出版日期||內容資訊||英文 47 Pages
|印尼的鹹味零食市場趨勢與發展 Market Focus: Trends and Developments in the Savory Snacks Sector in Indonesia to 2018|
|出版日期: 2014年04月30日||內容資訊: 英文 47 Pages||
鹹味零食在印尼的飲食習慣中發揮非常重要的作用。堅果類和種子類佔市場大半，接著是加工零食。國內鹹味零食(krupuk and kripik)為食品補強劑，或當作零食的悠久傳統。現在便利商店為最常見的流通形態。消費者喜歡在鄰近的「warung」(雜貨店)「kaki lima」(攤子)買鹹味零食，大賣場/超級市場的市場佔有率落後。
This report brings together consumer insight and market data to provide a comprehensive brief of the Indonesia Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
Savory Snacks play a very important role in the Indonesian diet. Nuts and Seeds account for the majority of the Savory Snacks market by value, followed by Processed Snacks. Savory Snacks (krupuk and kripik) have a long tradition of being eaten as a meal enhancers and in-between-meals. Convenience Stores are the most successful format of distribution for Savory Snacks in Indonesia. Consumers prefer to buy Savory Snacks from traditional stores called 'warungs', small shops near residential areas, and 'kaki limas', which are street carts. This is followed by sales through modern retail channels such as Hypermarket and Supermarkets.
This overview of the consumer and market dynamics of the Indonesian Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.