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市場調查報告書

印尼的鹹味零食市場趨勢與發展

Market Focus: Trends and Developments in the Savory Snacks Sector in Indonesia to 2018

出版商 Canadean 商品編碼 300885
出版日期 內容資訊 英文 47 Pages
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印尼的鹹味零食市場趨勢與發展 Market Focus: Trends and Developments in the Savory Snacks Sector in Indonesia to 2018
出版日期: 2014年04月30日 內容資訊: 英文 47 Pages
簡介

鹹味零食在印尼的飲食習慣中發揮非常重要的作用。堅果類和種子類佔市場大半,接著是加工零食。國內鹹味零食(krupuk and kripik)為食品補強劑,或當作零食的悠久傳統。現在便利商店為最常見的流通形態。消費者喜歡在鄰近的「warung」(雜貨店)「kaki lima」(攤子)買鹹味零食,大賣場/超級市場的市場佔有率落後。

本報告提供印尼的鹹味零食市場現狀與趨勢相關分析、整體市場結構和背景情況、各部門的市場規模(過去的實際成果值與今後五年的預測值)、流通結構與趨勢、相關產業(包裝產業)的關聯性、今後的市場機會和發展的方向性等調查資料、考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析
  • 市場概要:消費習慣

部門分析

  • 整體市場規模分析(以金額、數量為準)
  • 各類別的市場規模分析
  • 市場佔有率分析

消費者概要

  • 主要趨勢

流通結構相關考察

  • 主要的零售業者
  • 各分類的主要流通形態

包裝相關考察

  • 主要包裝的材料和種類
  • 代表性包裝的封蓋和外包裝

代表性企業與其市場佔有率

資料附表及分析方法概要

目錄
Product Code: CS1523MF

This report brings together consumer insight and market data to provide a comprehensive brief of the Indonesia Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

  • Offering new product experiences that add value to the product can be a key marketing strategy
  • Marketers can target region specific needs while exploring new ingredients in the Savory Snacks market
  • Potato Chips, Ethnic Snacks, and Popcorn will drive future growth in the Savory Snacks market
  • Convenience Stores account for the largest share in Indonesian Savory Snacks sales
  • Rising consumption of Potato Chips, Ethnic Snacks, and Processed Snacks will drive changes in packaging demand by 2018

Savory Snacks play a very important role in the Indonesian diet. Nuts and Seeds account for the majority of the Savory Snacks market by value, followed by Processed Snacks. Savory Snacks (krupuk and kripik) have a long tradition of being eaten as a meal enhancers and in-between-meals. Convenience Stores are the most successful format of distribution for Savory Snacks in Indonesia. Consumers prefer to buy Savory Snacks from traditional stores called 'warungs', small shops near residential areas, and 'kaki limas', which are street carts. This is followed by sales through modern retail channels such as Hypermarket and Supermarkets.

Reasons To Buy

This overview of the consumer and market dynamics of the Indonesian Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - consumption habits

Sector Analysis

  • Overall value - volume analysis
  • Value - volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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