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市場調查報告書

消費者趨勢分析:英國的鹹味零食市場上消費者趨勢與行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snacks Market

出版商 Canadean 商品編碼 299640
出版日期 內容資訊 英文 57 Pages
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消費者趨勢分析:英國的鹹味零食市場上消費者趨勢與行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snacks Market
出版日期: 2014年04月20日 內容資訊: 英文 57 Pages
簡介

本報告提供英國的鹹味零食市場相關調查分析、市場資料、人口統計消費模式(各類別)、促進消費的消費者趨勢相關驗證,以符合消費者需求的創新新產品開發為焦點,提供進化的消費者形勢的策略性建議,為您概述為以下內容。

定義

  • 類別的分類和人口統計定義
  • 摘要手法

市場情形

  • 對低成本的點心和輕食的要求
  • 目前市場價值為45億磅,今後5年將強力成長
  • 洋芋片佔最大的市場佔有率
  • 消費回數:174億次(2012年),女性和老年人牽引消費
  • 金額上,次於美國為全球第2位
  • 主要市場中平均每人消費量最大

人口世代消費模式

  • 工作的女性增加
  • 老年人由於健康方面
  • 男性消費者消費頻率高
  • 24歲以下的消費者消費頻率高

消費者趨勢分析

  • 對放縱、個人空間和時間的要求
  • 消費者趨勢影響消費
  • 生活方式的改變:在自己的家招待
  • 連接性:未認識關聯
  • 便利性:日常方便的食品
  • 倫理:倫理、環境的問題,未成為動機
  • 經驗與享受:口味與快樂的零食
  • 健康和保健:意識到健康的消費者避開
  • 個人:放鬆和舒適
  • 價值:對於零食的安全性,高消費者信心指數
  • 信用:購買實惠品

技術創新範例

  • 包裝的技術創新
  • 創新的處方

建議

  • 任意、快樂
  • 健康性的選項
  • 新消費者需求為目標

附錄

目錄
Product Code: FD0017IS

Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Demand for nostalgic snack brands and flavors will grow as stressed consumers continue to turn to Savory Snacks for comfort
  • The desire for better value will intensify with continued economic uncertainty, resulting in growing private label penetration
  • There will be an increased demand for gourmet-influenced products offering novel, fun flavours
  • Product choices will reflect consumers' desire for excitement and convenience driven by their increasing ambitions and aspirations

Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snack Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for the UK and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
  • Examples of international and UK-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology

Market context

  • A desire for low-cost treats and snacks for social occasions are driving Savory Snacks consumption
  • The UK Savory Snacks market has a value of GBP 4.5 billion and is forecast to witness strong sales growth over the next five years
  • The Potato Chips category accounts for the highest share of all volume sold in the UK Savory Snacks market
  • There was 17.4 billion Savory Snacks occasions in the UK in 2012, with consumption higher among women and older consumers
  • Across the globe, the UK Savory Snacks market is second only to the US in terms of value sales
  • The UK has the highest per capita consumption of Savory Snacks across major markets

Demographic cohort consumption patterns

  • UK women are over-consuming in the market, indicating the growing popularity of Savory Snacks amongst the large working women population
  • Older consumers are under-consuming in the UK Savory Snacks market, due to health concerns
  • Male users of Savory Snacks are most likely to be classified as "heavy" users indicating a preference for quick and convenient snack offerings
  • Consumers aged below 24 year are most likely to be classified as "heavy" users of Savory Snacks

Consumer trend analysis

  • Indulgence and a desire for personal space and time are the key motivations for choosing Savory Snacks in the UK
  • Consumer trends influencing consumption in the UK can be compared against the global market for greater context on the degree of influence trends have
  • The Changing Lifestyle mega-trend: Consumers choosing to entertain at home are driving consumption of sharing Savory Snack products
  • The Connectivity mega-trend: Consumers do not feel 'connected' to their Savory Snacks, however regional ingredients can be used to connote quality
  • The Convenience mega-trend: Busy consumers look to Savory Snacks for convenient every-day treat food options
  • The Ethics mega-trend: Ethical and environmental issues alone cannot motivate consumers when it comes to choosing Savory Snacks
  • The Experience and Enjoyment mega-trend: The desire for indulgent flavors, and fun snacks to accompany social occasions are primary drivers of the market
  • The Health and Wellness mega-trend: Health-conscious consumers currently avoid Savory Snacks rather than looking to the category for healthier options
  • The Individuality mega-trend: Consumers desire moments of relaxation and comfort from their Savory Snacks
  • The Trust mega-trend: With high consumer confidence in snack safety, trustworthiness is not viewed as a differentiating attribute
  • The Value mega-trend: Consumers seek better value through low cost products as well as value-added offerings

Innovation examples

  • In the UK, manufacturers of Savory Snacks are innovating in terms of packaging in order to boost product appeal
  • Global innovations on formulation can be a source of inspiration for UK manufacturers

Recommended actions

  • Manufacturers should present more indulgent, fun options as a treat product for social occasions, increasing emotional engagement with brands
  • Manufacturers should launch healthy options marketed around their taste, as well as nutritional benefits
  • Manufacturers should develop snacks targeting the specific needs of new consumer segments

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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