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市場調查報告書

消費者趨勢分析:印度的鹹味零食市場上消費者趨勢與行動推動因素

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Indian Savory Snacks Market

出版商 Canadean 商品編碼 299638
出版日期 內容資訊 英文 57 Pages
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消費者趨勢分析:印度的鹹味零食市場上消費者趨勢與行動推動因素 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Indian Savory Snacks Market
出版日期: 2014年04月18日 內容資訊: 英文 57 Pages
簡介

本報告提供印度的鹹味零食市場相關調查分析、市場資料、人口統計消費模式(各類別)、促進消費的消費者趨勢相關驗證,以符合消費者需求的創新新產品開發為焦點,提供進化的消費者形勢的策略性建議,為您概述為以下內容。

定義

  • 類別的分類和人口統計定義
  • 摘要手法

市場情形

  • 忙碌的生活和經驗,為消費的主要推動因素
  • 目前市場價值為1,187億印度盧比,今後5年將健全成長
  • 民族、傳統的零食,數量佔據最大的市場佔有率
  • 消費回數:253億次(2012年),兒童、嬰幼兒牽引消費
  • 印度市場因在數量具優勢,但由於低價格對銷售額沒有貢獻
  • 全球第4位的消費量

人口世代消費模式

  • 印度的男性比女性消費大量
  • 老年人也消費中
  • 男性消費頻率高
  • 兒童消費頻率高

消費者趨勢分析

  • 不僅是年齡特有的需求,也提供額外的樂趣
  • 消費者趨勢影響消費
  • 生活方式的改變:年齡特有的需求
  • 連接性:大幅受到媒體流通管道的影響
  • 便利性:便利性和可外帶的商品
  • 倫理:倫理、環境的問題,幾乎不影響
  • 體驗和樂趣:享受和樂趣
  • 健康和保健:喜歡健康性的零食
  • 個人:對創新口味的需求增加
  • 價值:關於安全性不太擔心
  • 信用:購買實惠品

技術創新範例

  • 把印度的消費者需求做為目標
  • 創新的處方、地位、包裝

建議

  • 傳達新穎性、價值、營養
  • 配合現代生活需求的商品

附錄

目錄
Product Code: FD0010IS

Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Products that meet age-specific needs are driving the Savory Snacks consumption in India
  • Consumers demand snacks that are convenient and suitable for on-the-go consumption
  • Ethical and environmental issues have little impact on Indian consumers with respect to choosing Savory Snacks
  • Health is not a major concern in most Savory Snack categories; however, India's large vegetarian population turn to Nuts & Seeds for their protein needs.

Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for India and nine other countries to give a global context
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snack consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
  • Examples of international and India-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Savory Snack consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snack sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology

Market context

  • Busy lives and experience seeking are key factors driving Savory Snacks consumption in India
  • The Indian Savory Snacks market, currently valued at INR118.7 billion, is forecast to register sound growth over the next five years
  • Ethnic and Traditional Snacks account for the largest market share in volume terms in the Indian Savory Snacks market
  • There were 25.3 billion Savory Snacks occasions in India in 2012 with consumption driven by Kids and Babies
  • Although India has a leading position in volume terms, it does not translate to value sales owing to low prices of Savory Snacks
  • The Indian Savory Snacks market is the fourth largest in volume consumption globally

Demographic cohort consumption patterns

  • Indian men consume more Savory Snacks compared to women
  • Older consumers are under-consuming in the Indian Savory Snacks market
  • Males are 'heavy frequency' consumers of Savory Snacks in India
  • Kids can be classified as 'heavy frequency' consumers of Savory Snacks in India

Consumer trend analysis

  • Indian consumers seek Savory Snacks that not only meet their age specific needs but also provide additional Fun and Enjoyment
  • Consumer trends influencing Savory Snacks consumption can be compared globally to highlight the degree of influence of each trend
  • The Changing Lifestyle mega-trend: Products that meet age-specific needs are driving Savory Snacks consumption in India
  • The Connectivity mega-trend: Indian consumers are significantly influenced by media channels when choosing Savory Snacks
  • The Convenience mega-trend: Consumers demand snacks that are convenient and suitable for on-the-go consumption
  • The Ethics mega-trend: Ethical and environmental issues have little impact on Savory Snacks choices
  • The Experience and Enjoyment mega-trend: Indian consumers look to Savory Snacks for Fun and Enjoyment
  • The Health and Wellness mega-trend: Consumers in India prefer healthy Savory Snack options which are also positioned as offering fun
  • The Individuality mega-trend: There is an increasing demand for Savory Snacks with innovative flavors or those designed for sharing occasions
  • The Value mega-trend: Indian consumers are not overly concerned about the safety of their Savory Snacks
  • The Trust mega-trend: When choosing Savory Snacks, consumers desire value for money products

Innovation examples

  • Manufacturers are innovating across categories to target the growing needs of Indian consumers
  • Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions

  • Manufacturers, marketers, and retailers need to encourage Savory Snacks consumption by communicating novelty, value, and nutrition
  • Manufacturers, marketers, and retailers should develop Savory Snack products to meet the needs of modern lives

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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