Cover Image
市場調查報告書

泰國的乳製品市場趨勢與發展

Market Focus: Trends and Developments in the Dairy Food Sector in Thailand

出版商 Canadean 商品編碼 298790
出版日期 內容資訊 英文 41 Pages
訂單完成後即時交付
價格
Back to Top
泰國的乳製品市場趨勢與發展 Market Focus: Trends and Developments in the Dairy Food Sector in Thailand
出版日期: 2014年03月31日 內容資訊: 英文 41 Pages
簡介

泰國的乳製品市場由於勞動人口的增加及急速的都市化、可支配所得的上升,再加上政府的支援政策,今後有大幅成長的可能性。就類別方面,牛乳佔有最大的市佔率,起士次之,但市場成長率則是優格最高。「物超所值感」與「健康方面的優勢」二點,是泰國乳製品主要促進消費的要因。流通型態方面,超市/大賣場是最大的銷售管道。

本報告提供泰國的乳製品市場現狀與趨勢相關分析,提供整體市場結構和背景情況,各部門的市場規模(過去的實際成果值與今後五年的預測值),消費者行動趨勢,自有品牌及國際品牌趨勢,流通結構,與相關產業(包裝產業)的關聯性,今後的市場發展方向性等調查資料·考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析
  • 市場概要:消費習慣

部門分析

  • 整體市場規模分析(數量·金額)
  • 各類別的市場規模分析(數量·金額)
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌和國際品牌的普及率
  • 成長分析

流通相關考察

  • 有代表性的零售業者
  • 主要的流通形態:各類別

包裝相關考察

  • 主要的包裝材料·種類
  • 有代表性的墊片用封蓋·外包裝(包裝)

主要企業市場佔有率

資料附表及分析方法概要

目錄
Product Code: CS1508MF

This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Findings

  • Higher disposable income and rapid urbanization to drive Dairy food market in Thailand
  • Economically well-off urban consumers driving demand in the Cheese category, while Yogurt is the fastest-growing category in the Dairy sector in Thailand, driven by consumers' focus on 'Better For You' Dairy food
  • Dairy products consumption in sales value and volume remains unchanged compared to the previous year
  • Value for Money and Health are two important consumption motivators of Dairy products in Thailand
  • Hypermarkets and Supermarkets dominate the distribution of Dairy products in Thailand

Thailand's Dairy market is a high growth potential market supported by government initiatives. Arise in the working population and increasing disposable income makes the country a lucrative market for marketers of Dairy products. Milk leads in market share, followed by Cheese. Yogurt is the fastest-growing category.

Reasons to buy

This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - consumption habits

Sector Analysis

  • Overall value - volume analysis
  • Value - volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

Back to Top