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市場調查報告書

印尼的乳製品市場趨勢與發展

Market Focus: Trends and Developments in the Dairy Food Sector in Indonesia

出版商 Canadean 商品編碼 298788
出版日期 內容資訊 英文 45 Pages
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印尼的乳製品市場趨勢與發展 Market Focus: Trends and Developments in the Dairy Food Sector in Indonesia
出版日期: 2014年03月31日 內容資訊: 英文 45 Pages
簡介

印尼平均每位國民的乳製品(尤其是牛乳)消費量和其他東南亞國協相比處於非常低的水準。該國政府展開促進消費的宣傳活動,試圖擴大國內牛乳消費量。同時隨著飲食習慣的變化及可支配所得的增加,乳製品的消費量也在踏實地增加中,這關係到國內生產量的擴大及國外進口產品的市場機會。就類別來看,由於年輕人口多所以牛乳的消費量成長,同時隨著飲食習慣變化及可支配所得的增加,以都市為中心的牛油、起士、優格的消費量也在增加中。此外,由於低所得階級仍然很多,「物超所值感」產品的需求高漲。

本報告提供印尼的乳製品市場現狀與趨勢相關分析,提供整體市場結構和背景情況,各部門的市場規模(過去的實際成果值與今後五年的預測值),消費者行動趨勢,自有品牌及國際品牌趨勢,流通結構,與相關產業(包裝產業)的關聯性,今後的市場發展方向性等調查資料·考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析
  • 市場概要:消費習慣

部門分析

  • 整體市場規模分析(數量·金額)
  • 各類別的市場規模分析(數量·金額)
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌和國際品牌的普及率
  • 成長分析

流通相關考察

  • 有代表性的零售業者
  • 主要的流通形態:各類別

包裝相關考察

  • 主要的包裝材料·種類
  • 有代表性的墊片用封蓋·外包裝(包裝)

主要企業市場佔有率

資料附表及分析方法概要

目錄
Product Code: CS1503MF

This report brings together consumer insight and market data to provide a comprehensive brief of the Indonesian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Findings

  • Consumers are looking for better value for money products as the majority of the population belongs to the low income category
  • The Food Retail market in Indonesia is dominated by local companies such as Hero, Alfamart, and PT Matahari Putra Prima. Convenience Stores account for the largest share of Indonesia's Dairy food sales
  • Due to the change in Food habits and increasing disposable incomes, mainly in urban areas, value added Dairy products such as Butter, Cheese, and Yogurt are being included in daily diets resulting in their increased demand
  • The increasing gap in demand and supply will result in growth in Dairy imports. Low domestic production and growing consumption of Dairy products offers growth opportunities to foreign Dairy companies to expand their operations in Indonesia, and also for new entrants
  • Milk, the dominant category in the Dairy market, will further gain market share driven by the growing need of Indonesia's large share of young population, children, and babies

The per capita consumption of Dairy products, especially Milk, in Indonesia is quite low when compared to other ASEAN countries. The Indonesian government is taking steps such as the "Campaign to drink fresh Milk" to encourage Milk consumption in the country. Changing Food habits and rising disposable income have driven Dairy Food consumption in Indonesia and foreign companies are expanding their existing operations.

Reasons to buy

This report brings together consumer insight and market data to provide a comprehensive brief of the Indonesian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - Consumption habits

Sector Analysis

  • Overall value- volume analysis
  • Value- volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs. national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packing closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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