Cover Image
市場調查報告書

俄羅斯的皮膚保養用品市場趨勢與發展

Market Focus: Trends and Developments in the Skincare Sector in Russia

出版商 Canadean 商品編碼 297452
出版日期 內容資訊 英文 41 Pages
訂單完成後即時交付
價格
Back to Top
俄羅斯的皮膚保養用品市場趨勢與發展 Market Focus: Trends and Developments in the Skincare Sector in Russia
出版日期: 2014年02月28日 內容資訊: 英文 41 Pages
簡介

俄羅斯的皮膚保養用品市場預測在2013年∼2018年間將為正成長。由於景氣低迷,大量消費用皮膚保養部門受到負面影響,但由於高級商品成長,所以預測結果將轉為正成長。

本報告提供俄羅斯的皮膚保養用品市場相關調查分析,提供市場規模,經濟·人口統計·行動趨勢相關驗證,也包含主要企業簡介,為您概述為以下內容。

該國背景情況

  • 中產階級的所得上升推動了消費者市場的成長
  • 大型超市·超級市場,健康·美容用品店由零售主導
  • 健康·美容用品店是最有力的通路

消費者概要

  • 主要的消費者為女性
  • 抗老化用品類別是機會,中年人的消費頻率高
  • 滿足各年齡需求的皮膚保養用品的高需求
  • 各年齡需求與變化的性別需求促進消費選擇
  • 消費者想在價格與品質,美容與效率之間取得平衡

部門分析

  • 隨著人口減少,成長鈍化
  • 身體保養用品類別記錄高成長
  • 低價格類別中護手用品記錄高成長
  • 脫毛劑類別寫下微微成長
  • 急速成長類別為護手用品
  • 護手用品·身體保養用品,增加了金額市場佔有率

品牌產品和自有品牌

  • 消費者持續購買品牌皮膚保養用品
  • 脫毛劑·護手用品方面自有品牌的成長機會高
  • CCherniy Zhemzhug、Veet、Chistaya Liniya是皮膚保養用品市場領導品牌
  • Barhatnie Ruchki、L'Oreal是護手用品·卸妝的領導品牌

包裝相關考察

  • 皮膚保養用品偏好的包裝材是硬質塑膠
  • 皮膚保養用品的消費增加,也擴大了包裝需求

未來預測:主要趨勢

  • 產品成分的選擇,高級化,包裝的小型化

資料附錄,調查手法

目錄
Product Code: CS1497MF

This report provides a concise overview of the Skincare market in Russia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Russian Skincare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

The Russian Skincare market will record positive, albeit slowing, growth during 2013-2018 in volume and local currency terms. The economic downturn has negatively impacted the mass Skincare segment, though premiumization is on a rise.

What are the key drivers behind recent market changes?

Russia is one of the fastest growing economies in Europe, with a stable macroeconomic situation. A growing middle class, with rising disposable income, is creating opportunities for premium Health and Beauty Products.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Skincare sector. This allows for the rapid identification of key growth opportunities across five Skincare categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Skincare sector in Russia.

Key growth categories are highlighted by analyzing the market dynamics of five Skincare categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover.

Market shares are provided for the leading brands across the Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover categories.

An overview of packaging trends in the Russian Skincare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Skincare sector.

Key Market Issues

The most influential consumer motivation, by far, is Changing Age Structures, which tracks products chosen to meet age-specific demands, be they softer formulations for babies' skin or anti-wrinkle creams for older consumers.

Russian consumers are looking for value in their Skincare products, through both price-squeezing, and through products that can justify their price tag. Consumers are willing to pay a premium for quality and products that have Beauty enhancing ingredients.

In 2012, Hypermarkets and Supermarkets continued to be the dominant distribution channel for both overall Health and Beauty and the Skincare sector.

Private Label penetration in Russia's Skincare market is low. Even during the global downturn, Russia was among the top 10 countries that did not purchase more Private Label brands. Russia lags behind the majority of European markets in terms of consumer trust and confidence in the quality of Private Label.

In the mass consumption branded category, a rising number of single person households has led to increased demand for smaller pack sizes of Skincare products.

Key Highlights

Women consume the most Skincare products by volume; however, the male market base is also substantial. Moderate Income older men and women have the highest consumption share of Skincare products. Time Rich men have the highest consumption propensity, while time does not play a significant role for women.

Hand Care will record the fastest value growth in Russia's Skincare sector throughout 2008-2018, and Hand Care will account for a higher value share gain in the overall market compared to large categories

Russians are increasingly familiar with cosmetic products, leading to increased consumer evaluation of products. Skincare users in Russia attach a high significance to product ingredients such as minerals, herbs from traditional Russian medicine, proteins, and amino acids.

Facial Care accounted for over three-quarters of the total number of packs used in the Russian Skincare sector in 2013, driving significant demand for Rigid Plastic and Flexible Packaging Bottles and Tubes.

Packaging plays a significant role in making products stand out on the shelf, influencing Skincare purchase decisions. Growing demand for Skincare products in Russia will result in a parallel demand for Rigid Plastic Bottles and Flexible Packaging, alongside Screw Top and Flip/Snap Top closures.

Table of Contents

Country context

  • Rising income among a growing middle class is fuelling growth in consumer markets
  • Hypermarkets and Supermarkets, and Health and Beauty Stores dominate retail sales in Russia
  • Health and Beauty stores are the most prominent distribution channel of Skincare products in Russia

Consumer Profile

  • Women are the primary Skincare product consumers closely followed by Men
  • Opportunities exist in anti-aging category as Mid-Lifers have the highest consumption frequency in the Russian Skincare market
  • There is high demand for Skincare products that meet age-specific needs
  • Age-specific demands and evolving gender needs are driving consumption choice
  • Consumers are looking for a balance between price and quality, as well as beauty efficacy from products where science meets nature

Sector Analysis

  • Growth is slowing in the Russian Skincare market as the population declines
  • Body Care category to record higher value growth compared to Facial Care over the period 2013-2018
  • Though a low value category, Hand Care is expected to record the highest growth during the period 2008-2018
  • Depilatories category to record marginal growth during 2013-2018
  • Hand Care is the fastest growing category in Russia's Skincare sector
  • Hand Care and Body Care will increase their value share in the Skincare sector

Brands and Private Labels

  • Russian consumers continue to buy branded Skincare products due to limited confidence in the quality of Private Label
  • Private Label offers high growth opportunities in Depilatories and Hand Care
  • Cherniy Zhemzhug, Veet and Chistaya Liniya are key brands in the Russian Skincare market
  • Barhatnie Ruchki and L'Oreal lead brand share in Hand Care and Make-Up Remover

Packaging Insight

  • Rigid Plastics will continue to be the preferred packaging material for Skincare products due to the offered convenience
  • Rising consumption of Skincare products will increase packaging demand by 2018

Future Outlook- Four key trends in Russia Skincare sector

  • Selection of product ingredients, increased premiumization, and preference for small sized packs are key trends in Russia's Skincare sector

Data Appendix and Summary Methodology

Back to Top