Cover Image


Market Focus: Trends and Developments in the Male Toiletries Sector in India

出版商 GlobalData 商品編碼 296681
出版日期 內容資訊 英文 37 Pages
Back to Top
印度的男性盥洗化妝用品市場趨勢與發展 Market Focus: Trends and Developments in the Male Toiletries Sector in India
出版日期: 2014年02月26日 內容資訊: 英文 37 Pages




  • 可支配所得的高的青年人口增加促進消費者市場成長
  • 便利商店佔健康、美容用品的銷售額的大半
  • 便利商店為男性盥洗化妝用品購買最受歡迎的地方


  • 財務寬餘的中老年層,男性盥洗化妝用品的使用頻率最高
  • 存在呼籲印度消費者每天刮鬍子的機會
  • 生活習慣的變化,是購買男性用拋棄式刮鬍刀、替換刀片時的最大影響要素
  • 年齡結構的變化、消費者的生命階段:男性盥洗化妝用品需求主要的推動因素
  • 男性的新行動格式,及追求「物有所值感」,影響男性盥洗化妝用品的需求


  • 匯率的大幅度波動,使印度的男性盥洗化妝用品市場評估變得複雜
  • 刮鬍與除毛前/後化妝品的迅速的市場成長預測
  • 刮鬍與除毛前/後用品的利用增加,意味著拋棄式刮鬍刀、替換刀片的市場佔有率降低
  • 刮鬍與除毛前/後化妝品臉部保養上的優點與市場佔有率的擴大
  • 開發帶來剃鬍爽快感之類的產品,促進拋棄式刮鬍刀、替換刀片的市場成長


  • Gillette:印度最大的男性盥洗化妝用品品牌


  • 拋棄式刮鬍刀、替換刀片的市場佔有率高,創造硬質塑膠包裝和軟質塑膠袋子的需求
  • 硬質、軟質塑膠包裝的依然受歡迎,紙、紙板的利用減少


  • Facebook等社群媒體,在今後的市場成長發揮很大的作用:年輕消費者成為推動者


Product Code: CS1489MF

This report provides a concise overview of the Male Toiletries market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Indian Male Toiletries sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Despite fluctuating exchange rates, the Male Toiletries market in India is growing steadily in both value and volume terms .

What are the key drivers behind recent market changes?

Changing Lifestages is the most important motivator for consumers to buy Men's Disposable Razors andBlades. A product's success in India's Male Toiletries market will largely be determined by its ability to fit in with a consumer's way of life.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Male Toiletries sector. This allows for the rapid identification of key growth opportunities across major Male Toiletries categories and their packaging.

Key Features and Benefits

Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Male Toiletries sector.

Key growth categories are highlighted by analysing the market dynamics of major Male Toiletries categories.

Market shares are provided for the leading brands and private labels across Male Toiletries categories.

An overview of packaging trends in the Male Toiletries sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

With rising disposable income and the increasingly complex grooming routines of Indian men, use of Pre-Shave and Post-Shave Cosmetics products will increase and lead to these two categories taking share from the After Shaves and Colognes category.

Indian consumers are seeking products that meet specific requirements caused by their life stage, such as young consumers looking for single pack razors and shaving gels/foams, while older consumers look for traditional pre-shave creams from established brands.

A change in gender behaviors has led Indian men to seek greater grooming comfort while shaving at a low price. Meanwhile, marketers are targeting value for money conscious consumers with cheaper variants of their products.

A large young population with increasing spending power is driving the sales of Pre-Shave and Post-Shave Cosmetics in India. Although these categories are growing rapidly in local currency terms, exchange rate fluctuations have led to a more variable growth in US dollar terms.

Key Highlights

The Disposable Razors and Blades category accounted for over 98.5% of the total number of packs used in the Indian Male Toiletries sector in 2012, driving significant demand of Rigid Plastic blister packs, Paper and Board Wrappers, and Flexible Packaging Bags/Sachets.

The increasing use of Pre- and Post-Shave cosmetics will drive demand of Bottle, Aerosol, and Tube pack types; these are forecast to grow at a CAGR of over 4.0% between 2012 and 2017. Moreover, packaging will see increasing use of stylish designs in closures and colors, as these packs seek to stand out in the supermarket aisles.

India has one of the youngest populations globally and a little over half of the population is less than 30 years old. Of this, 19% are teenagers who will reach their 20's in the next five years, which offers an opportunity for marketers to target this group with new and innovative launches.

While positioning their brands in the Indian market, marketers should be careful with pricing and select products taking into account the average disposable income of Indian consumers.

Post-Shave Cosmetics will record the highest CAGR of all male Toiletries categories during 2012-2017, of 16.5% in US dollar terms. Post-Shave Cosmetics are traditionally marketed as a means to avoid irritation, moisturize skin, and help skin elasticity and freshness.

Table of Contents

Country context

  • Growing young population with higher disposable income is driving growth in the consumer market
  • Convenience stores account for the majority of Health and Beauty sales
  • Convenience Stores are the most preferred destination for buying Male Toiletries products in India

Consumer Profile

  • Usage of Male Toiletries products is high among older young adults who are financially better off
  • Opportunities exist to encourage Indian consumers to adopt a daily Shaving routine
  • Changing Lifestages is by far the most important motivator for consumers to buy Men's Disposable Razors and Blades
  • Male Toiletries demand is driven by the Changing Age Structures and Life Stages of Indian consumers
  • Demand of Male Toiletries products is influenced by New Gender Behavior along with a desire for Better Value for Money products

Sector Analysis

  • Fluctuating exchange rates have added complexity to the Indian Male Toiletries market
  • Post-Shave and Pre-Shave cosmetics to record the fastest value growth during 2012-2017
  • Increasing use of Pre-Shave and Post-Shave products means that Disposable Razors and Blades will account for a lower value share of the Male Toiletries
  • Pre-Shave and Post-shave Cosmetics will add facial care benefits to grow category share
  • Innovation in providing shaving comfort is driving category growth in Men's Disposable Razors and Blades

Brands and Private Labels

  • Gillette is the leading brand among all the categories of Male Toiletries in India

Packaging Insight

  • The high volume share of Disposable Razors and Blades is creating demand for Rigid Plastic and Flexible Packaging Bags/Sachets
  • Rigid Plastic will remain the most popular packaging material along with Flexible Packaging while use of Paper and Board will decline

Future Outlook- four key trends in India's Male Toiletries sector

  • Social Media like Facebook will play a key role in the future growth of Male Toiletries in India driven by younger consumers

Data Appendix and Summary Methodology

Back to Top