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市場調查報告書

巴西香氛市場的趨勢與發展

Market Focus: Trends and Developments in the Fragrances Sector in Brazil

出版商 Canadean 商品編碼 294693
出版日期 內容資訊 英文 38 Pages
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巴西香氛市場的趨勢與發展 Market Focus: Trends and Developments in the Fragrances Sector in Brazil
出版日期: 2014年01月31日 內容資訊: 英文 38 Pages
簡介

巴西的香氛市場自從2010年超越美國之後,已成為全球最大的市場。

本報告提供巴西的香氛市場調查分析,提供市場規模,經濟·人口統計·行動趨勢相關驗證,也包含主要企業簡介,為您概述為以下內容。

該國背景情況

  • 穩定的經濟發展、低通貨膨脹率,青年人口多,消費者可輕鬆使用信用消費,促進零售部門的成長
  • 高都市化率和中間所得層人口的增加,促進組織性零售的成長
  • 直銷佔大半

消費者概要

  • 大眾商品,高級品(奢侈品)受到歡迎
  • 少年(8∼12歲)和10代前半人口消費頻率高
  • 考慮了兩性差別的商品,對新鮮經驗的需求
  • 年齡結構的變化和嗜好

部門分析

  • 工作女性所得水準的提高,促進女性商品的成長
  • 比起男女通用,考慮兩性差別的商品更受歡迎
  • 景氣衰退影響市場成長
  • 女性商品主導

品牌產品和自有品牌

  • 有名品牌的大眾商品,阻礙了自有品牌的普及
  • 比起自有品牌,領導品牌更強
  • 最大銷售品牌為Avon

包裝相關考察

  • 最常見的包裝是玻璃
  • 透過最新技術,引人注目的設計與革新

未來預測:巴西香氛市場的主要趨勢

  • 中間所得層人口的增加促進高級品(奢侈品)需求的同時,女性商品主導整體市場的成長

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目錄
Product Code: CS1469MF

This report provides a concise overview of the Fragrances market in Brazil. After reading this report, you will understand the size of the market, and the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Brazilian Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Brazil's GDP growth at constant prices declined from a high of 7.5% in 2010 to less than 1% in 2012. Although the growth rate picked up in 2013 to 2.5%, it is projected to remain well below 5% until2017. Coupled with high inflation and a high interest rate, this will limit the potential growth in the Fragrances market. Despite this slowdown, Brazil's Fragrances market continues to be one of the fastest-growing in the global market and overall growth in the market will be primarily driven by Female consumers.

What are the key drivers behind recent market changes?

The most important market driver is New Gender Behaviors as Brazilian consumers want Fragrances that emphasize gender characteristics.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrances categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Fragrances sector.

Key growth categories are highlighted by analyzing the market dynamics of major Fragrances categories.

Market shares are provided for the leading brands and private labels across Fragrances categories.

An overview of packaging trends in the Brazilian Fragrances sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Direct sales account for more than 50% of Fragrances sales in Brazil. Operated by a large network of sales agents, the majority of whom are women, direct sales are important in reaching out to consumers belonging to lower socio-economic groups.

In the Wealth Group cohort, both Better off and Hard-pressed male and female consumers have a large share suggesting opportunities for both the Premium and Mass Fragrances market in Brazil.

Private label penetration in the Brazilian Fragrances market is less than 5%, as the presence of established brands presents a high entry barrier for private labels.

Brazil's Fragrances market is currently the largest in the world after it overtook the US in 2010.While Mass Fragrances account for more than 90% of the market, Premium Fragrances have recorded fast growth based on strong demand from the country's increasingly affluent population. Low GDP growth coupled with high inflation and a high interest rate will limit the potential growth in the Fragrances market, especially in the Premium category.

Key Highlights

Modern day men and women attach high importance to personal appearance and grooming. With more women in the workforce, and backed by higher disposable income, women are driving demand for Female Fragrances.

Consumers want Fragrances that meet their age-specific needs, often linked to a particular scent profile or style associated with a particular age group.

Increased demand for Fragrances with natural ingredients, that are also environmentally friendly, have led to the launch of a number of niche products.

Brazil's middle income population with aspiring lifestyles have shown a preference to trade up to Premium brands in smaller pack sizes.

Table of Contents

Country context

  • Stable economic growth, low inflation rates, large share of young population, and easy consumer credit availability driving growth in Brazil's retail sector
  • High urbanization rate and growth of middle income population favor growth in organized retail in Brazil
  • Direct Sales account for majority Fragrances sales in Brazil

Consumer Overview

  • Demand for Fragrances exists both in the Mass and Premium categories
  • Heavy Fragrances consumption is most common among Tweens and Early Teens in Brazil
  • New gender behaviors and need for a novel experience drive fragrance sales in Brazil
  • Changing age structures and Indulgence are other major trends in Brazil's Fragrances market

Sector Analysis

  • Increased income levels of working women in Brazil driving growth in Female Fragrances category
  • Unisex Fragrances to lose out to gender specific Fragrances during 2007-2017
  • Economic slowdown to affect growth in Brazil's Fragrances market during 2012-2017
  • Female Fragrances is the dominant category in the Brazilian Fragrances market

Brands and Private Labels

  • Mass Fragrance ranges offered by renowned brands holds off Private Label penetration
  • Higher growth of Private Label unlikely to alter market share of major brands during the forecast period
  • Avon is the largest selling Fragrances brand in Brazil

Packaging Insight

  • Glass packaging is the most common type of Fragrances packaging in Brazil
  • Eye-catching design and innovation using the latest technology will be increasingly employed as part of brand identity of Fragrances

Future Outlook- four key trends in Brazil's Fragrances sector

  • Brazil's aspiring middle income population to drive demand for Premium Fragrances while Female Fragrances category will continue to lead growth in the overall market

Appendix and Summary Methodology

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