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市場調查報告書

美國的鹹味零食市場趨勢與發展

Market Focus: Trends and Developments in the Savory Snacks Sector in the US

出版商 Canadean 商品編碼 294692
出版日期 內容資訊 英文 45 Pages
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美國的鹹味零食市場趨勢與發展 Market Focus: Trends and Developments in the Savory Snacks Sector in the US
出版日期: 2014年01月31日 內容資訊: 英文 45 Pages
簡介

美國的千禧年世代(1978∼2000年出生)人口增加,及隨著生活水準的上升,加工食品需求也擴大。還有隨著生活忙碌,及一人家庭、女性勞工的增加,尋求便利性用餐的聲浪也高漲。以男女分別看鹹味零食的消費趨勢,女性的消費量變多,不過無論哪方空閒的老年人消費量都變得更大。近幾年原料價格急劇上升成為問題,各製造公司與其漲價都選擇縮小每份的數量來因應。還有對應健康意識越來越高,開發功能性零食,及開發配合人口高齡化的中老年取向產品(附有補充營養功能)成為今後主要策略。

本報告提供美國的鹹味零食(鹹味零食、零嘴零食)市場現狀與趨勢相關分析、整體市場結構和背景情況、消費者的趨勢、各部門的市場規模(過去的實際成果值與今後五年的預測值)、品牌商品及自有品牌趨勢、相關產業(包裝產業)的關聯性、今後的市場發展的方向性等調查資料、考察,並將結果概述為以下內容。

該國背景情況

  • 由於千禧年世代的影響力擴大,促進美國市場需求
  • 食品零售市場:銷售額集中全國性連鎖店
  • 大賣場/超級市場:佔美國的鹹味零食市場上最大的銷售額市場佔有率
  • 景氣復甦,促進美國餐飲服務市場成長

消費者概要

  • 女性比男性消費鹹味零食的市場佔有率高
  • 鹹味零食的消費頻率: 少年(tween:10歲前後的兒童)和10幾歲前半最高
  • 「個人的空間、時間」:影響力最強的購買推動因素

部門分析

  • 鹹味零食市場成長率:過去5年穩定發展,今後也維持同樣的成長率
  • 堅果類、洋芋片:主要的促進成長因素
  • 洋芋片的市場佔有率擴大的動向

品牌產品和自有品牌

  • 堅果類以外,自有品牌的普及率中等
  • 各類別的領導品牌

包裝相關考察

  • 軟包裝袋佔鹹味零食用包裝的大半
  • 作為鹹味零食受歡迎的包裝方式,軟性包裝擴大其市場佔有率

未來預測:美國的鹹味零食部門的四個主要趨勢

  • 由於原料價格上升對價格、盈利的影響
  • 新奇的功能性零食的需求增加
  • 新產品的開發:促使市場成長的主要策略
  • 「樂趣」、「味覺」、「放鬆」的重要度持續比「健康」高的狀態

資料附表及分析方法概要

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目錄
Product Code: CS1468MF

This report provides a concise overview of the Savory Snacks market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the US Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Americans look for spontaneous food alternatives due to their busy lifestyles, which means consumers often multitask, trying to eat whilst they also engage in other activities. Snacks form an important part of the American diet, and are eaten by every segment of the population. The increasing desire to create time to relax from work, find fun products, and the desire for new experiences among American consumers is expected to increase the demand for a different variety of snacks.

What are the key drivers behind recent market changes?

Most Snack foods are considered to be indulgence Food. However, high income levels and health consciousness have raised demand for low fat and non-fat snack products that still taste good.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the US Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Savory Snacks sector.

Key growth categories are highlighted by analyzing the market dynamics of major Savory Snacks categories.

Market shares are provided for the leading brands and private labels across Savory Snacks categories.

An overview of packaging trends in the US Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

A growing proportion of Millennials (those who are born between 1978 and2000) among the US population and rising living standards will fuel the growth for consumer packaged goods in the country.

Throughout 2009 to 2012 Hypermarkets and Supermarkets have remained consumers' preferred retail format for Food items in the US.

Convenience is of growing importance in US food culture, as consumers look for quick and easy options as a result of busy lifestyles, an increasing number of single parent households, and arise in the number of working women.

Women account for the majority of snacks consumption by volume. Both male and female markets are focused on a time-rich and older population. In addition, consumer analysis based on Wealth Groups reveals that moderate income men and affluent women have the highest consumption share.

The desire to seek out indulgent products that help consumers relax and enjoy personal space are important key touch points for consumers that should be used to drive product benefits and communications.

Key Highlights

This price sensitivity has driven a reduction in pack size by manufacturers, rather than an increase in price.

Increasing health-consciousness is leading to increased demand for products with functional and natural ingredients. Functional snacks such as nuts are gaining in popularity among American consumers.

With a rapidly aging population, marketers face the challenge of targeting middle-aged consumers and their specific nutritional needs and consumption habits. Manufacturers of Savory Snacks have adopted product innovation as a key strategy to win over new consumers, and also gain market share from competitors.

Young and urban-based consumers will continue to seek out fun products and those that help them relax, leading to the growth of Savory Snacks products in the country.

The Savory Snacks sector constitutes the largest market for Flexible Packaging in terms of total pack numbers. Robust growth in Potato Chips and Processed Snacks is expected to further boost demand for Flexible packaging, as it provides size flexibility, and ease of storage and transportation.

Table of Contents

Country context

  • The growing influence of an affluent Millennial population will drive demand in the US
  • Food retail sales are concentrated in national chains
  • Hypermarkets and Supermarkets account for the largest share of sales in the US Savory Snacks market
  • Improving economic conditions will drive the food services market in the US

Consumer Overview

  • Female consumer have a higher consumption share of Savory Snacks products
  • The frequency of consumption for Savory Snacks is highest amongst Tweens and Early Teens in US
  • Personal Space and Time is the most influential trend driving the American Savory Snacks Purchases

Sector Analysis

  • The Savory Snacks market has grown steadily over the past five years, and this is set to continue with the same rate
  • Nuts and Seeds and Potato Chips are driving growth in the Savory Snacks sector
  • Potato Chips to increase its market share during 2007-2017

Brands and Private Labels

  • With the exception of Nuts and Seeds, Private Label penetration is moderate
  • Key brands by category

Packaging Insight

  • Flexible Bags and Sachets dominate Savory Snacks packaging
  • Flexible packaging to increase its share as the preferred packaging material for Savory Snacks

Future Outlook- four key trends in US's Savory Snacks sector

  • Increasing Input costs will impact Prices and profitability
  • Demand for novel and functional snacks will increase
  • New product innovation is the key strategy to grow the sector
  • Fun, taste and relaxation will remain more important than health

Data Appendix and Summary Methodology

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