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市場調查報告書

俄羅斯的鹹味零食市場趨勢與發展

Market Focus: Trends and Developments in the Savory Snacks Sector in Russia

出版商 Canadean 商品編碼 294690
出版日期 內容資訊 英文 44 Pages
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俄羅斯的鹹味零食市場趨勢與發展 Market Focus: Trends and Developments in the Savory Snacks Sector in Russia
出版日期: 2014年01月31日 內容資訊: 英文 44 Pages
簡介

在俄羅斯,中產階級的增加和可支配所得的上升,使高級鹹味零食的市場機會擴大。還有對健康飲食和便利性高的飲食的關注也高漲。對於市場結構,整體上大賣場/超級市場的比率高,不過依各地區的特性(都市化率、所得水準等)而差異變大。各類別中,洋芋片獨排其他市場擴大佔有率,以全球最大的洋芋片市場崛起。「嗜好」(indulgence)和「個人的樂趣」成為消費者的主要購買推動因素,不過「物有所值感」也是重要的選擇因素。

本報告提供俄羅斯的鹹味零食(鹹味零食、零嘴零食)市場現狀與趨勢相關分析、整體市場結構和背景情況、消費者的趨勢、各部門的市場規模(過去的實際成果值與今後五年的預測值)、品牌商品及自有品牌趨勢、相關產業(包裝產業)的關聯性、今後的市場發展的方向性等調查資料、考察,並將結果概述為以下內容。

該國背景情況

  • 所得擴大、中產階級的增加,使俄羅斯的零售市場成長
  • 俄羅斯的零售市場,每個地區有很大差異
  • 大賣場/超級市場為最大的流通管道
  • 俄羅斯人的飲食習慣:所得提高、人口高齡化的影響

消費者概要

  • 女性對鹹味零食的消費量多
  • 每個年齡層的消費頻率都高,不過有隨年齡降低的趨勢
  • 「嗜好」和「物有所值感」:購買時的主要的消費推動因素
  • 消費者連結零食和「嗜好」,不過也尋求「物有所值感」
  • 產品銷售額的推動因素:「個人的空間、時間」及「對高品質產品的消費者慾望」

部門分析

  • 加工零食:市場收益額最大的類別
  • 洋芋片:預測擴大市場佔有率
  • 俄羅斯的鹹味零食市場穩定成長
  • 加工零食、洋芋片:今後也成為推動市場成長要素
  • 堅果類、民族風/傳統性零食預測穩定成長
  • 蝴蝶脆餅、肉類零食:今後也大受歡迎
  • 爆米花:預測今後穩定成長

品牌產品和自有品牌

  • 自有品牌的普及率:鹹味零食市場上達到一定水準
  • 自有品牌的成長率:與鹹味零食整體市場的成長率相同
  • 各類別的領導品牌

包裝相關考察

  • 軟性包裝:最廣泛利用的包裝材料
  • 伴隨加工零食的消費量增加,促進軟性包裝的需求

未來預測:俄羅斯的鹹味零食部門的四個主要趨勢

  • 世界性、高級品牌的流行
  • 鹹味零食使用餐時間分散化
  • 「健康」成為今後的鹹味零食市場很大的影響要素
  • 人口高齡化造成鹹味零食的消費量、包裝方式的變化

資料附表及分析方法概要

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目錄
Product Code: CS1466 MF

This report provides a concise overview of the Savory Snacks market in Russia. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Russian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Demand for Snacks food in Russia is partly to keep pace with busy lives and partly for pleasure. Affordable prices and wide variety make Savory Snacks one of the favorite indulgences in Russia. The country's snacking habit in the packaged sector closely follows American-style Snack food that includes Chips, Crisps, Nuts andSeeds, Popcorn, and Pretzels in varying flavors and seasonings. The demand for healthy and good-for-you snacks, such as Whole-Wheat Pita Chips, Multi-Grain Crackers, and Popchips, is on the rise.

What are the key drivers behind recent market changes?

Most Snack foods are considered to be indulgence food. However, high income levels and health consciousness have raised demand for low fat and non-fat snack products that still taste good.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Savory Snacks sector.

Key growth categories are highlighted by analyzing the market dynamics of major Savory Snacks categories.

Market shares are provided for the leading brands and private labels across Savory Snacks categories.

An overview of packaging trends in the Russian Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Russia is one of the fastest-growing economies in Europe. A growing middle class with rising disposable income is creating opportunities for premium Savory Snacks. Meanwhile, health conscious eating and an inclination towards convenience foods is increasing.

Hypermarkets and Supermarkets continue to constitute the majority share of retail space, followed by Convenience stores, and Food and Drink specialists. Retail market development in Russia varies significantly across geography, based on the level of urbanization, average monthly income and expenditure, and other regional parameters.

Mid-Lifers and Older Consumers constitute the largest population group; the convenience they demand will drive consumption of packaged Savory Snacks.

Women consume the most Savory Snacks products by volume. Amongst men, Older Consumers are the main consumers of Savory Snacks, whilst Mid-life women are the main consumers of Snacks amongst women.

The Potato Chips category is expected to increase its market share at the expense of Processed Snacks, Pretzels, and Nuts and Seeds. Potato chips are the number one bestselling snack in the world with Russia being one of the largest markets of potato chips.

Key Highlights

The most important motivation, by far, is the desire to indulge and treat oneself. In addition to indulging, products that suit the need for value-seeking are the most important product choice motivations in Russia's Savory Snacks sector.

Savory Snacks are consumed by a vast majority of the consumers as they provide an ideal accompaniment and add a fun element to hectic work lives and busy personal lives.

Russia's greater global integration has facilitated entry of more global brands in the Russian market, leading to familiarity with international brands.

Health will be one of the key influencers of Savory Snacks consumption, with rising healthcare costs an emerging concern for Russians.

Though currently of only moderate importance, consumers will increasingly look for snacks that meet age-specific needs.

Table of Contents

Country context

  • Rising Income and growing middle class driving growth in retail market in Russia
  • Russia retail market varies significantly with regional parameters
  • Hypermarkets and Supermarkets is the dominant channel
  • Russian's eating habits are impacted by rising incomes and ageing population

Consumer Overview

  • Women eat more Savory Snacks than men in Russia
  • Moderate' to 'Heavy' consumption is common across most of the age groups with the Heavy consumption tapering with the age
  • Indulgence and Better Value of Money are the main drivers influencing the Consumer buying
  • Consumers associate Snacks with Indulgence while providing Value for Money
  • Product sales are driven need for Personal space and Time and consumers' desire to seek Quality products

Sector Analysis

  • Processed Snacks is the most valuable category driving the market
  • Share of Potato Chips category expected to increase
  • Russian Savory Snacks market shows a steady growth
  • Processed Snacks and Potato Chips continue to be the growth driver of the Savory Snacks market
  • Nuts and Seeds and Ethnic/Traditional Snacks continue the steady growth
  • Pretzels and meat snacks continue to gain popularity
  • Popcorn will also continue to grow steadily

Brands and Private Labels

  • Moderate Private label penetration in Russia's Savory Snacks sector
  • Growth in Private labels matches the Category Growth
  • Key brands by category

Packaging Insight

  • Flexible Packaging is the most commonly used packaging material
  • Increasing consumption of Processed Snacks will drive Flexible Packaging

Future Outlook- four key trends in Russia's Savory Snacks sector

  • Global and premium brands are gaining popularity in Russian market
  • Savory Snacks will help fragment meal times
  • Health will be a key influencer in future consumption of Savory Snacks
  • An aging population will drive changes in Savory Snacks consumption and packaging

Data Appendix and Summary Methodology

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