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市場調查報告書

巴西的鹹味零食市場趨勢與發展

Market Focus: Trends and Developments in the Savory Snacks Sector in Brazil

出版商 Canadean 商品編碼 294688
出版日期 內容資訊 英文 44 Pages
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巴西的鹹味零食市場趨勢與發展 Market Focus: Trends and Developments in the Savory Snacks Sector in Brazil
出版日期: 2014年01月31日 內容資訊: 英文 44 Pages
簡介

巴西青年人的人口比率高,同時喜歡交際的消費者很多,鹹味零食市場今後的成長率將會上升。GDP成長率在2012年降低,不過由於中產階級的人口增加和消費信貸增加,消費者支出額擴大。大規模的運動活動(足球世界盃、Rio奧林匹克)的召開也對市場擴大有所貢獻。再加上城市人口的比率達到了80%,組織性零售業急速成長,不過也有因市場競爭加劇使報酬率降低這一面。

本報告提供巴西的鹹味零食(鹹味零食、零嘴零食)市場現狀與趨勢相關分析、整體市場結構和背景情況、消費者的趨勢、各部門的市場規模(過去的實際成果值與今後五年的預測值)、品牌商品及自有品牌趨勢、相關產業(包裝產業)的關聯性、今後的市場發展的方向性等調查資料、考察,並將結果概述為以下內容。

該國背景情況

  • 巴西的零售業促進成長的要素:穩定性的經濟發展,青年人口比率高,消費者信用容易利用
  • 都市化率高、中產階級的人口增加:巴西國內的近代零售業促進成長的要素
  • 超級/超級市場,佔鹹味零食的流通過程巨大的市場佔有率
  • 中產階級的人口、所得的增加:餐飲服務業的新食品、飲料類別的促進成長要素

消費者概要

  • 鹹味零食的消費量:男性消費者佔高市場佔有率
  • 鹹味零食的消費頻率:高齡的消費者最高
  • 鹹味零食的購買動機:「樂趣」為最大
  • 年齡結構的變化、追求新體驗:巴西的鹹味零食市場主要趨勢

部門分析

  • 大趨勢:FIFA世界盃(2014年)、Rio奧林匹克(2016年) 促進市場成長
  • 堅果類:成長率最高的類別
  • 民族/傳統性零食:銷售額擴大預測
  • 加工零食:巴西最大的鹹味零食類別

品牌產品和自有品牌

  • 自有品牌的普及率,小規模的類別(蝴蝶脆餅、肉類零食、民族/傳統性零食)變高
  • 自有品牌的成長率比品牌產品高
  • 各類別的領導品牌

包裝相關考察

  • 軟袋佔鹹味零食用包裝的大半
  • 在零售現場馬上能使用、更小包裝,成為鹹味零食市場上的主流

未來預測:巴西的鹹味零食部門的四個主要趨勢

  • 透過品牌建立、促進產品開發的成長
  • 零食企業的運動活動/聚會的支援
  • 「鄰里交往」「健康和保健」重視的趨勢
  • 綠色環保包裝的強調

資料附表及分析方法概要

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目錄
Product Code: CS1462MF

This report provides a concise overview of the Savory Snacks market in Brazil. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Brazilian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Brazil's large share of young and socially connected consumers will drive strong future growth in Savory Snacks categories. Despite a slowdown in GDP growth in 2012, the country's fast growing middle class population and increased access to consumer credit have facilitated higher consumer spending. Mega sporting events such as FIFA World Cup 2014 and Rio Olympics will drive growth in the sector's value, though some categories will grow faster than others.

What are the key drivers behind recent market changes?

The predominant urban population coupled with the growing middle class population has led to rapid growth in the retail sector. Brazil's middle income group with a net addition of 36 million people between 2002 and 2011 has resulted in significant changes in consumer spending on retail items including Food and Grocery and Foodservices. Meanwhile, the increasingly busy lives of consumers means that there has been a rapid decline in traditional meals featuring the entire family as consumers look for quick and easy meals.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across 7Savoury Snacks categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Savory Snacks sector.

Key growth categories are highlighted by analyzing the market dynamics of 7 Savory Snacks categories.

Market shares are provided for the leading brands and private label across Savory Snacks categories.

An overview of packaging trends in the Brazilian Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

More than 80% of Brazil's population resides in cities. The predominant urban population has facilitated rapid growth in organized retail, and has led to fierce completion among the retailers resulting in narrow profit margins. The Food and Grocery market will consolidate as consumers continue to be attracted by the "all under one roof" offer and price advantage held by retailers such as Pao de Acucar and Carrefour.

Brazil's middle income class population currently account for half the country's population. Rising levels of real income in this section of the population have resulted in significant changes in consumer spending on retail items including Food and Grocery and Foodservices.

Men have a higher share of Savory Snacks consumption, on account of high consumption by Older and young adult consumers. Among the female consumers, Kids and Babies and Older Young Adults are the most important groups.

Pre-Mid-Lifers are the least frequent consumers of Savory Snacks because of increased health concerns and efforts to cut down on trans-fats and carbohydrates.

Brazilian consumers most often seek out Savory Snacks that offer additional fun and enjoyment, beyond what they normally offer. This can include new and fun flavors, textures or packs.

Key Highlights

Global sports events such as the FIFA World cup in 2014 and the Olympics 2016 to be held in Brazil will be the key drivers in the Potato Chips market. Many manufacturers have already entered into a multi-million dollar agreement with the organizers for sponsorship and endorsements as part of their marketing strategy.

Savory Snacks categories such as Pretzels, Meat Snacks, and Ethnic/Traditional Snacks have moderate private label penetration levels. However private label penetration is low in the Potato Chips, Processed Snacks, and Nuts and Seeds categories that are dominated by global and national brands.

Snack manufacturers have product portfolio segmentation based on age specific needs and have aligned marketing strategy accordingly.

While manufacturers need to distinguish at point of sale is driving packaging innovation, Brazilian consumers in recent times have shown concerns about the environment and prefer products that use eco-friendly packaging material.

Brazil is one of the largest Popcorn markets in the world, favored widely among the consumers for its saturated fat and trans fat free benefits.

Table of Contents

Country Context

  • Stable economic growth, large share of young population, and availability of easy consumer credit are driving growth in Brazil's retail sector
  • High urbanization rate and rising middle income population favor growth in organized retail in Brazil
  • Hypermarkets and Supermarkets have a significantly high share in the distribution of Savory Snacks in Brazil
  • Increased wealth and prosperity of Brazil's middle class population is driving growth in new food and beverage categories and in Foodservice

Consumer Overview

  • Male consumers have higher share of Savory Snacks consumption in Brazil
  • Older consumers have the heaviest consumption frequency of Savory Snacks in Brazil
  • Fun and Enjoyment is the prime motivator for Savory Snacks purchase in Brazil
  • Changing Age Structures and Experience Seeking are major trends in Brazilian Savory Snacks Market

Sector Analysis

  • Mega events of FIFA World Cup 2014, and Rio Olympics 2016 to drive growth in Savory Snacks market
  • Nuts and Seeds is the fastest growing Savory Snacks category
  • Growth in Ethnic/Traditional Snacks and Meat Snacks sales to be higher during 2012-2017
  • Processed Snacks is the largest Savory Snacks category in Brazil

Brands and Private Labels

  • Private Label penetration high in smaller categories of Pretzels, Meat Snacks and Ethnic/Traditional Snacks
  • Growth in Private Label Savory Snacks to be higher than branded products
  • Key brands by category

Packaging Insight

  • Flexible Bags/ Sachet dominate Savory Snacks packaging
  • Retail ready and smaller snack packaging are key trends in the Brazil Savory Snacks

Future outlook -key trends in Brazil's Savory Snacks sector

  • Driving growth through brand building and innovation
  • Snacks company promoting sports and party activation across businesses
  • Adjacencies and health-and-wellness trend
  • Emphasis on eco-friendly packaging

Data Appendix and Summary Methodology

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