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市場調查報告書

美國乳製品市場趨勢與發展

Market Focus: Trends and Developments in the Dairy Food Sector in the US

出版商 Canadean 商品編碼 294687
出版日期 內容資訊 英文 43 Pages
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美國乳製品市場趨勢與發展 Market Focus: Trends and Developments in the Dairy Food Sector in the US
出版日期: 2014年01月31日 內容資訊: 英文 43 Pages
簡介

本報告提供美國乳製品市場相關調查分析,提供市場規模,經濟·人口統計·行動趨勢相關驗證,也包含主要企業簡介,為您概述為以下內容。

該國背景情況

  • 富裕的千禧新生代人口影響力增加,推動了需求
  • 食品·雜貨零售集中於國內連鎖店中
  • 大型超級市場和超級市場佔有最大的市場佔有率
  • 經濟狀況的改善促進食品服務市場

消費者概要

  • 男性佔消費的大半
  • 最頻繁食用的消費群為嬰幼兒
  • 個人空間和私人時間消費的動機
  • 具有附加價值的牛奶產品需求增加
  • 符合金額的價值和個人主義是主要的趨勢

部門分析

  • 最大的市場佔有率,牛奶的需求量減少
  • 預計起士和優格將獲得市場佔有率
  • 成熟市場,限制了急速成長的機會
  • 類別趨勢與機會

品牌產品和自有品牌

  • 自有品牌產品的普及率高
  • 自有品牌最高成長率為布丁/甜品類別
  • 領導品牌:各類別

包裝相關考察

  • 硬質塑膠的桶型容器和瓶裝最為普遍
  • 保存期限長,耐用性高的包裝

未來預測:美國乳製品市場的4大趨勢

  • 牛奶消費量的減少讓廠商改用新策略
  • 具有附加價值的乳製品選項
  • 各年齡新產品的銷售
  • 包裝廠商削減溫室效應氣體的排放

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目錄
Product Code: CS1461MF

This report provides a concise overview of the Dairy Food market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the American Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Convenience is of growing importance in the US food culture, as consumers look for quick and easy options as a result of busy lifestyles, an increase in single parent households, and the rise in the number of working women.

What are the key drivers behind recent market changes?

Personal Space and Time and Changing Age Structures are the key drivers in the US Dairy market. American consumers tend to look for products that meet age-specific needs when selecting Dairy Food.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the American Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the American Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Dairy products distribution in the US follows a similar pattern to overall retail packaged food distribution with a higher market share for Hypermarkets and Supermarkets totaling 70%. It suggests manufacturers' have less bargaining power with retailers.

Growing consumer confidence, as a result of positive employment numbers and a low rate of inflation, will drive positive growth for the Foodservice and Restaurant industry in the US.

Growing concern for healthy lifestyles among the younger generation, as well as an aging population, has resulted in the growth of reduced fat products and nutritional products in the Dairy Food market.

Dairy products are used as ingredients in recipes and in foods such as pizza, pasta, and bakery products. As the weak economy encourages consumers to eat in more often, demand for packaged ingredients for these meals will increase.

Men account for 51.4% of the Dairy Food sector by volume. However, older, affluent, and time rich consumers are the largest consumer groups in both male and female markets for Dairy Food products.

Key Highlights

Analysis of the change in the Dairy Food sector between 2007 and 2017 highlights a number of clear winners and losers. This analysis focuses on market shares; large categories posting low growth such as Milk will lose market share to processed products such as Cheese and Yogurt, who have a higher growth rate.

Milk consumption in the US has declined over the last decade due to the declining share of children in the total population and increased competition from energy drinks and fast growing non-dairy alternatives such as soymilk and almond milk.

Advanced packaging technology for Dairy products has contributed not only to extended shelf-life of dairy products, but also has eased supply chain pressures, enabling producers to ship products over greater distances. Additionally, it has led to greater product differentiation and line extensions.

Weak economic conditions in the US have not only reinforced demand for private label brands, but have also led to increased innovation and new product launches within the private label category. While Milk and Cheese are the two most sold private label Dairy Food products, penetration is lowest in the Yogurt category.

Table of Contents

Country context

  • The growing influence of an affluent Millennial population will drive demand in the US
  • There is a high concentration of Food and Grocery retail sales in national chains
  • Hypermarkets and Supermarkets dominate sales of Dairy Food products in the US
  • Improved economic conditions will drive the Foodservice market in the US

Consume Overview

  • Male consumers eat the most Dairy Food products in the US
  • Kids and Babies eat Dairy Food the most often
  • The creation of Personal Space and Time is the most important motivator of Dairy Food consumption in the US
  • Increased demand for value added milk products is the key trend in the US Dairy market
  • Better value for money and Individualism are key trends in the US Dairy Food market

Sector Analysis

  • Demand for Milk, the largest Diary market, is declining
  • Cheese and Yogurt will gain market share during 2012-2017 as Milk suffers
  • The Dairy Food sector in the US is a mature market, limiting opportunities for rapid growth
  • Dairy Food Category Dynamics and Opportunities

Brands and Private Labels

  • Private Label penetration is high in Milk, but relatively low in other Dairy categories
  • Growth of Private Label will be highest in the Puddings/Desserts category
  • Key brands by category

Packaging Insight

  • Rigid Plastics Tubs and Bottles are most commonly used packaging for Dairy Food in the US
  • Increased shelf-life and durable packaging is driving innovation in Dairy packaging

Future Outlook- four key trends in Chinese Dairy Food sector

  • Declining milk consumption is forcing manufacturers to adopt new strategy
  • Value added Dairy Food products are gaining preference
  • New product launches to meet age specific needs
  • Packaging manufacturers are looking to reduce greenhouse emissions

Data Appendix and Summary Methodology

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